Impulsive Purchasing via Online Shopee of the Millennials: A Study in a Private University in Medan

Adelina Lubis, Eka Dewi Setia Tarigan, Sari Bulan Tambunan, Muslim Wijaya, Chandra Situmeang

2018

Abstract

This study presents a concise understanding of the impulsive purchasing behavior via online Shopee of the Millennials. Indonesia has entered the Industry 4.0 era that is marked by the evolving of a number of e-commerce sites and online shoppings. The evolved online shoppings directly influences the Millennials’ perspective on market-shopping activities. The Millennials prefer to make online purchasings rather than the conventional ones. In this study, the phenomenon of impulsive purchasing via online Shopee was quantitatively analyzed using a correlational approach of Pearson Product Moment. The data was taken from 97 Millennials from a private university in Medan. It was found that the impulsive purchasing of Millennials was as consequences of lack of purchasing decision, Millennial’s mindset and hedonic shopping motivation.

Paper Citation

in Harvard Style

Lubis A., Tarigan E., Tambunan S., Wijaya M. and Situmeang C. (2018). Impulsive Purchasing via Online Shopee of the Millennials: A Study in a Private University in Medan.In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES, ISBN 978-989-758-432-9, pages 922-925. DOI: 10.5220/0009511409220925

in Bibtex Style

@conference{unicees18,
author={Adelina Lubis and Eka Dewi Setia Tarigan and Sari Bulan Tambunan and Muslim Wijaya and Chandra Situmeang},
title={Impulsive Purchasing via Online Shopee of the Millennials: A Study in a Private University in Medan},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,},
year={2018},
pages={922-925},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009511409220925},
isbn={978-989-758-432-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,
TI - Impulsive Purchasing via Online Shopee of the Millennials: A Study in a Private University in Medan
SN - 978-989-758-432-9
AU - Lubis A.
AU - Tarigan E.
AU - Tambunan S.
AU - Wijaya M.
AU - Situmeang C.
PY - 2018
SP - 922
EP - 925
DO - 10.5220/0009511409220925