instead show ignorance, incomprehension and even
their actions did embarrassing their selves.
Researchers' observations show passengers with
ordinary social status, tend to be obedient to the
rules, do not perform arrogant acts, as there is no
reason to show arrogance to aviation personnel. In
some cases, passengers with this ordinary social
status, could also be very mad with the flight
personnel, due to delayed flight and they are not
well-informed or being abandoned. In general,
anyone will be provoked emotionally if they feel
that they are treated unfairly as they should be.
Violence such as hitting tends to be done due to
uncontrolled emotions. Uncontrolled emotion itself
can occur because there are factors that can not be
accepted by the beater. The most common is when
the batter's self-esteem is demeaned or abused by the
beaten person, as Robert K. Cooper explains,
"Without the guidance of emotions, reasoning has
neither principal nor power" (Hillis, 2013). Thus,
beatings are likely to happen because passengers or
passenger families can not control their emotions,
and therefore they take an action they should not do,
because they lose their reason. In these cases, it is
highly irrational for passengers to be unable to
control their emotions, which leads them to lose
their reason, simply because the flight personnel
announce the flight delay due to weather conditions,
ask the passengers to not activate their cell phone or
ask the passengers to take their watch off when
passing through a metal detector, or because the
aviation personnel prohibits people from entering
areas that are only allowed for passengers.
In the cases mentioned above, it seems that no
airline personnel intends to degrade or harass the
passenger or passenger family self-esteem. What
they do, throughout the observation, is limited to
perform the duties as prescribed in the applicable
SOPs. There are no things or actions that could
provoke excessive emotion of the passengers. Yet as
what Priest Jane suggests about the customer's
behavior definition, where customer behavior is
defined as the mental, emotional and physical
activities that people engage in when selecting,
purchasing, using and disposing of products and
services so as to satisfy needs and desires (Priest,
et.al. 2013) it is possible when the mental, emotional
and physical condition of the passengers when they
are at the airport, or when they are on board the
aircraft, those people with high social status feel that
they are not being treated according to their needs,
wants and wishes, they feel that they are being
treated unreasonably and are not in accordance with
their position or social status by the flight personnel.
That's what makes them offended.
This kind of behavior is influenced by the
behavior of ambtenar (feodal spirit) as described by
psychologist Kasandra Putranto. According to
Kasandra, the phenomenon of a person shows the
behavior as what was happened to the women who
hit the AVSEC, is arising because the person does
not have good emotional and social capacity.
Concurring with Kasandra, Noor Rochman Hadjam,
a psychologist from the University of Gadjah Mada,
responded to the incident at Sam Ratulangi Airport,
Manado, assessed that such incidents had become a
plague, because of his high social status, he felt that
he should receive special treatment. It is then spread
to his family members who also asked for the same
privileged treatment. This phenomenon indicates the
remnants of feudalism in Indonesian society is still
exist, as the colonizing mentality will make someone
to feel dominant every time he has a higher social
status (bbc.com, 2010).
Such arrogant behavior tends to appear to the
people who have the power, to show their power and
self-existence as a person who has more power than
others, that makes them less appreciative towards
other people and treat others unreasonably.
The intentions to show power and self-existence
can also occur because of the influence of mental
model. Mental model, could be discovered when
someone perform an action, and such action was
influenced by the person's perception of what he saw.
If the perception is negative about what he sees, then
his actions will also be negative, and vice versa. Peter
M. Senge, in his book Fifth Discipline explains, the
mental models are conceptual frameworks consisting
of generalizations and assumptions from which we
understand the world and take action in it. We may
not even know that these mental models exist or are
affecting us (Senge, 1990) It is even possible that the
person does not know that the mental model has
influenced him in making a decision.
Another definition of mental model is beliefs,
ideas, images, and verbal descriptions that we
consciously or unconsciously form from our
experiences and which (when formed) guide our
thoughts and actions within narrow channels. These
representations of perceived reality explain cause and
effect to us, and lead us to expect certain results, give
meaning to events, and predispose us to behave in
certain (Businessdictionary.com, 2010).
Mental models often become obstacles in
learning, because it limits the way people think and
act so that there is no rejuvenation or innovation in
making decisions. That is, if one's mental model is