Factors Affecting Indonesian Muslim Women in using Korean Cosmetic Products

Bambang Suryadi, Elvi Fetrina, Meinarini Catur Utami, M. Dwirifqi Kharisma Putra

2018

Abstract

The primary purpose of this study is to identify the factors that contribute to Indonesian Muslim women in using Korean cosmetic products. The sample size of this study was 1.015 students drawn from six State Islamic Universities (UIN) in Indonesia. Hedonic Orientation Scale and Religiosity Scale were used for data collection. The data was analyzed using Confirmatory Factor Analysis (CFA). The findings of the study indicate that hedonic orientation and Islamic religiosity are significantly affecting Indonesian Muslim women in using Korean cosmetic products. Product quality, generous price, and natural ingredients are also considered as an essential factor by Indonesian Muslim women in using the products. The findings of this study have practical implications for both Korean cosmetic producers and Indonesian Muslim women as consumers of the products.

Paper Citation

in Harvard Style

Suryadi B., Fetrina E., Utami M. and Kharisma Putra M. (2018). Factors Affecting Indonesian Muslim Women in using Korean Cosmetic Products.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 1210-1217. DOI: 10.5220/0009925212101217

in Bibtex Style

@conference{icri18,
author={Bambang Suryadi and Elvi Fetrina and Meinarini Catur Utami and M. Dwirifqi Kharisma Putra},
title={Factors Affecting Indonesian Muslim Women in using Korean Cosmetic Products},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={1210-1217},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009925212101217},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Factors Affecting Indonesian Muslim Women in using Korean Cosmetic Products
SN - 978-989-758-458-9
AU - Suryadi B.
AU - Fetrina E.
AU - Utami M.
AU - Kharisma Putra M.
PY - 2018
SP - 1210
EP - 1217
DO - 10.5220/0009925212101217