The Revitalization of Social and Spiritual Capital in the Business
Behavior
Misbahul Munir
1
1
Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Social Capital, Spiritual Capital, Business Behavior, Rationality.
Abstract: The objective of research is to reveal local wisdom, values based on social capital and spiritual capital
explored from the teachings of the tarekat of Shidiqiyah to produce high level of self-entrepreneurship spirit.
Research method is qualitative with phenomenological approach. Research has found that high level of self-
entrepreneurship spirit in the organization of the tarekat of Shidiqiyah is closely related to teachings, doctrines
and cultures developed in the tarekat of Shidiqiyah. The demand of riches is met by conducting business
which not only focuses upon the principles of hard work and business management, but also implements the
power of spiritual capital and social capital for the achievement of business success. The organization believes
that pray, good reading/deed, and trust and harmony, are important elements for their business success.
1 INTRODUCTION
The tarekat of Shidiqiyah is a local tarekat which
has been greatly highlighted in recent days. Despite
pro and contra, the tarekat of Shidiqiyah has been
able to spread the teachings in Indonesia and a great
number of followers has enrolled with this
organization in a relatively short time (Adam, 2008).
It is not surprising if many researches are conducted
onto this organization to understand the teachings and
the roles played in educational, social, political and
economical fields. At glance, this phenomenon is
understandable because this tarekat is unique,
especially because the teachings and views about the
world are different from another tarekat (Munir et al,
2012; Munir, 2015a, Munir 2015b)
The distinctive markers of the tarekat of
Shidiqiyah may be seen from the economic behavior
of the followers, mainly when they develop business
units to support the growth of the organization in
Indonesia. Many products have been introduced by
the tarekat of Shidiqiyah such as packaged mineral
water, cigarette (in partnership with HM Sampoerna),
bamboo handicrafts, immersed tea production, and
honey. Different from the understanding of tasawuf
and general tarekat which tends to be fatalistic, the
tarekat of Shidiqiyah blends tasawuf teaching and
capitalism spirit (defined as a seeking for
riches/materials) into a unity of teaching and
behavior.
The effect of being subservient to religious
teaching on capitalistic spirit has been confirmed by
some empirical studies. Protestant teachings in
Calvinist Sect have influenced economic activities of
the followers because they have a specific
culture/teaching which considers hard work as the
mandatory element to achieve spiritual welfare
(Weber, 2003; Pigou, 2017). Religion awareness is
not only a socio-economical reality, but also an
autonomous factor comprising of various behavior
systems (Sudrajat, 1994). However, the teachings and
behavior of the Shidiqiyah order can also be taken to
refute Max Weber's thesis above, since it is believed
that unlike the Protestants (especially Puritan
Calvinist sects), Islam has no theological affinity in
the development of capitalism (Weber, 2003). As
stated by Abdullah (1979), despite the fact that Islam
is believed to be a religion which has a universal
monotheistic theology, Islam is also seen as the
religion of the warring class, which has a tendency to
preserve feudal interest, has stronger orientation
towards social prestige, sultan-oriented, and
patrimonial-bureaucratic. As stated by Djakfar
(2007), Weber also believes that Islam has a tendency
to reject reason and knowledge, especially
technological knowledge.
According to Effendi (2001), the primary reason
why Weber managed to reach that conclusion is the
1444
Munir, M.
The Revitalization of Social and Spiritual Capital in the Business Behavior.
DOI: 10.5220/0009929314441450
In Proceedings of the 1st International Conference on Recent Innovations (ICRI 2018), pages 1444-1450
ISBN: 978-989-758-458-9
Copyright
c
2020 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
economic practice among the Muslims which did not
support the growth process of the capitalism as a
whole, especially the sufi practices of Islam with the
zuhud teachings which is anti-worldliness attitude in
their zuhud teaching or the exhortation to forget about
the world and this may have served as the basis for
the above conclusions. Further, Weber also believes
that the Muslims (different from the Protestants) do
not have simplicity, frugality, perseverance or
calculated way of thinking in their economic activity.
In short, the Muslims are considered to be lacking in
Beruf or calling and also lacking in asceticism which
is strongly affiliated with the growth of capitalism.
The Shidiqiyah order has never taken lightly the
worldly matters, and they even give serious attention
to it in order to it so that the material well-being can
facilitate the worship to Allah. Zuhud (asceticism) is
not necessarily an effort to run away from worldly
matters, but the worldly matters are never taken to
heart. Though dealing with worldly matters everyday,
but the heart never falters from Allah swt. The
economic behavior of the members of the Shidiqiyah
order not only goes against Weberian thesis but also
against the assumption of certain people who have
negative opinion against the teachings of tasawuf, and
the institution of tarekat which are so far always
position as the opposite of entrepreneurship or the
ideas which believes that the tasawuf has no similar
points with the spirit of entrepreneurship.
This research is based on the idea that this
economic behavior is a unique feature which is
inspired by a local wisdom in the teachings of
Shidiqiyah order. It is said to be unique in the sense
that the order is a sufi religious organization with its
emphasis on asceticism (zuhud), where this usually
means an effort to limit oneself only to things related
to the cleansing of human soul (takhally), to the
adornment of the self with dzikir (repeated recitation
of certain passage or phrase) and good deeds (tahally)
where this is believed to be a means to gain intimate
knowledge of the One (Dzat) who created the
universe (tajally). This research aims to discover the
rationality behind the values of local wisdom which
is embedded in the teachings of the Shidiqiyah order,
which has stimulated the growth of a strong
entrepreneurship in the organization of the order, to
explain their understanding on the meaning of wealth,
and to explain their business behavior in acquiring
wealth.
2 METHOD
Research method is phenomenological qualitative
with inductive logic. This approach is not an
instrument to look for the data, but to analyze the
ongoing social process and the meaning of fact from
this process. Therefore, the analysis part of this
approach is aimed to understand a process and fact,
and not merely to explain the fact. Research
background is the phenomenon of self-
entrepreneurship spirit in the tarekat of Shidiqiyah.
The organization of the tarekat of Shidiqiyah in
Jombang District is selected as the object of research
because this organization has a distinctive
characteristic which is relevant to the problems of
research. This characteristic includes that the
organization has a strong commitment to develop the
economic sector; and the organization has a strong
commitment to disseminate the teachings of the
tarekat of Shidiqiyah. The subject of research is the
actors (peoples) with direct engagement in the
observed reality, mainly their perception, their
motivation and the benefits they obtain from business
units.
The sample or informants in a qualitative research
(known as internal sampling) is not geared towards
making statistical generalization or simply a
representation of the population, but more towards
theoretical generalization. The sources of data used
here does not represent the population but tend to
represent the information, since its completeness and
depth is largely independent of the amount of data
sources (Bogdan & Taylor, 1993).
In this research, since the determination of sample
or informants is also related to the depth of the
information, then the informants were selected by
purposive sampling. The objective of the analysis in
this research tends to the analysis on the meaning
behind the information, data and process of a social
phenomenon. Based on this objective, then the data
analysis method in this research is the group
performance analysis and individual experience and
institution behavior. Based on the objectives and kind
of analytical method, this research would apply the
following analytical methods: (1) analysis of life
history, (2) case study and (3) focus of group
discussion (FGD).
The Revitalization of Social and Spiritual Capital in the Business Behavior
1445
3 RESULT & DISCUSSION
The economic activities or the business units of
the Shidiqiyah order, as mentioned above, is an
interesting phenomenon for research and study, and
many people are wondering why this religious order
is involved in so many business, while Shidiqiyah as
a tarekat or religious order should give more attention
to spiritual matters and cleansing the soul, but the fact
is that the existence of the many business units has
resulted in an image of rapacious wealth hunter.
Actually, the very nature of Shidiqiyah order as
tarekat with Laailaha Illa Allah (There is no god but
Allah) as its core teaching is the motivating force
behind Shidiqiyah's many business units. The
teaching of Laailaha Illa Allah taught by Kyai
Muchtar (where kyai is a honorific) as the mursyid or
grandmaster of the order does not stop at merely
intoning or chanting (dzikir and wirid) where one
must recite the words in a certain manner for certain
number of times, but the intoning or chanting should
be able to motivate a person to struggle to realize the
meaning of Laailaha illa Allah, or termed as the jihad
fi sabilillah (holy struggle/war), while the struggle fi
sabilillah would certainly require a lot of funding.
The importance of the spirit of Laailaha illa Allah
in business is made possible by its ability to stimulate
heightened motivation and its distinctive output from
the perspective of the members of Shidiqiyah order,
since the wealth obtained by the spirit of Laailaha illa
Allah is not used for personal satisfaction but spent
for the development of Jamiatul Mudzakkirin, that is
for helping the poor and orphan. The business which
is based on the spirit of Laailaha illa Allah actually
has a deep meaning and internal values, that is the
idea that all human life would end in the principle of
tauhid or Laailaha illa Allah (There is no god but
Allah), and therefore there is no purpose in life but for
Allah and Allah is the only goal, and that is the
essence of tauhid. The meaning of tauhid indicates
that all of the life goals for human beings is to worship
Allah (Koran, 51:56) and to none other.
A human being is truly subject and subservient
only to God Almighty and to none other, and not even
to her or his own urges (egoism), since it would taint
one's spirit of tauhid. Therefore, in Al-Quran it has
been written about the kinds of human urges, that is
nafsu amarah (Koran, 12:53), nafsu lawwamah
(Koran, 75:2) and nafsu muthmainnah
(Koran, 89:
27- 28). The nafsu amarah is one which tends to the
acquisition of pleasure and satisfaction of utility in
material terms. The nafsu lawwamah is analogous
with the realization of the soul who is regretful of its
nafsu amarah and therefore has the tendency for good
deeds. While nafsu muthmainnah is the most noble of
the urges, since it reflects the meaning of Laailaha
illa Allah and the divine values within it, that is an
urge (nafsu) which is inspired by a calm and holy
soul.
In the economic context, the levels of nafsu can be
understood as the self interest which has reached the
awareness of tauhid and achieved self perfection. In
this stage, das sein and das sollen are no longer
separate and the economic actions are no longer
intended for the satisfaction of worldly wants but
directed towards the creation of falah, that is
happiness on earth and in the afterlife. Therefore, all
satisfaction of self- interest, for example
maximization of profit and utility, is no longer
dominated by economic and pragmatic logic but it
would also be accompanied by methods of
achievement, goals and usage which is consistent
with the syariah (Hoetoro, 2007). According to
Triyuwono (2006), when the presence of God has
crystallized within a person then the person has truly
reached the peak of awareness, the “Manunggaling
Kawula Gusti”, which would change the person'
behavior with divine framework as a reflection of the
apex of the awareness of Godliness. The divine
framework would incite the presence of God in the
hearts of each individuals, will remain and then
deliver the soul of human beings to be united with the
divine (Manunggaling Kawulo Gusti).
The teaching of Laailaha illah Allah which is
practiced in the Shidiqiyah order seems to be closer
to the teachings of neosufism or modern sufism,
which is a development of the classical tasawuf as
mentioned above, which is generally “keep the
distance” with social world and economic world. The
teachings of neosufism endeavor to internalize the
values of tasawuf in the modern life without rejecting
the material world in human life, and it even has the
tendency to lead to the goals which are consistent
with the principles of Islamic teaching and at the same
time integrate the spiritual values in various aspects
of human life, both social, economic and cultural. The
term “neosufism” itself was first introduced by Fazlur
Rahman in 1979 C.E. in his book Islam and
Modernity and this book has since inspired various
scientific studies including those in economics, for
instance the work of Triyuwono (2006) “Akuntansi
Syariah: Menuju Puncak Kesadaran Ketuhanan
Manunggaling Kawulo Gusti”. In the Shidiqiyah
order, the tauhid sentence, “Lailaiha illah” is
understood not only as a incantation (dzikir or wirid)
which is to be practiced routinely everyday or after
each prayer, but more than than they are sources of
ICRI 2018 - International Conference Recent Innovation
1446
inspiration for all behavior in daily life, including
economic activity and business. The sentence “lailaha
illah” is a spiritual expression which must be united
with the rhythm of daily life and that is the core of the
teaching of “Manunggaling Keimanan dan
Kemanusiaan” which is the basic teaching of
Shidiqiyah order.
The teaching of “Manunggaling Keimanan dan
Kemanusiaan” itself is a reflection of the teachings of
Al-Quran, the surah of Al-Ma'un, verse 1-3 in which
it is written that persons who are untrue in their
religion do not have empathy, social awareness and
are not keen on helping the poor and orphans, though
the person might have a great “understanding” or
“knowledge” of religion and is part of the category of
“practitioner of religion” who practices his or her
religion zealously (hablun minallah). The spiritual
piety is not directly comparable to social piety, and
this is a simple indicator of a person who is untrue in
religion, and therefore it would not be surprising that
in several moments and activities in the Shidiqiyah
order, this verse has become a motto which is always
printed in invitation cards and read in the opening of
each sermon, so that the members of the Shidiqiyah
order do not forget the teachings contained within it.
According to Kyai Muchtar, the leader of the
Shidiqiyah order, the essence of the teaching of
Manunggaling Keimanan dan Kemanusiaan is
actually inseparable from all practice and ritual in
worship which is carried out by an individual, for
instance the prayer (shalat), the fast (puasa) and
others. When Al-Quran says that prayer can prevent
evil and corruption: “Verily the prayers can prevent
evil and corruption” (Koran, 29:45), the prayer is
actually a media for communication and spiritual link
between a servant and his/her God. However, as a
means to create peace and harmony among human
beings, the prayers are also ended with a greeting of
peace (salam), then the greeting of peace is practiced
by turning one's head to the right and left, which bears
the meaning that a person in a prayer must pray for
the blessing and peace for the right side (the good
people) and also to the left side (the bad people),
which are spread all over the earth and interact with
them in searching for blessing.
The Shidiqiyah order also understands that work
and accumulation of wealth is one of the obligations
in religion, both in direct and indirect sense. In direct
sense, as stated by Kyai Muchtar in various sermons
(ceramah pengajian) or as exemplified by the man
himself in various business and products which have
been developed by the Shidiqiyah order, work which
is carried out with true intention due to Laailaha illa
Allah is a form of worship. While in indirect sense, it
means that in order to implement the essence of
Laailaha illa Allah, one would require material
means and wealth in sufficient amount.
The grandmaster (kyai) relates this understanding
with a principle in fiqih which states “mala yatimmu
al -wajibu illa bihi fahuwa waajibun”, meaning that
“an obligation would not be perfect unless the
obligation comes from it being present”. In order to
operationalize the principle, the grandmaster took as
an example the ritual of wudlu. On the other hand,
there are principles in the Al-Quran and in the Sunnah
which are so far being applied by the Shidiqiyah order
to explain the importance of wealth in their life. In Al-
Quran, for instance, there are many verses which
contains the injunction to carry out the jihad fi
sabilillah with our wealth and and our soul. What is
interesting here is that the sentence is ordered in such
a manner than the word amwal (wealth) is placed
before the word anfus (soul). The commandment to
carry out jihad with our wealth is always put before
the commandment to carry out jihad with our soul
(except for Surat al- Taubah: 111) and this is certainly
not devoid of meaning.
Several experts in Islam believe that the majority
of persons would rather fight the jihad with their
wealth rather than with their soul (that is their
personal effort and thinking) and some believe that
jihad with wealth has more emphasis than jihad with
soul. What is clear is that the many calls for jihad with
wealth in the Al-Quran has shown that there is an
emphasis on the idea that “accumulating wealth or
doing business” is a very good as long as it is carried
out with the intention of jihad fi sabilillah (Al-
Kautsar, 2012). The internalization of the meaning of
Laailaha illa Allah in the teaching of Manunggaling
Keimanan dan Kemanusiaan is also capable of
creating the opportunity for the emergence of a
culture of charity, giving and continuous
communication (shilaturahim) or 3S among the
members of the Shidiqiyah order. This is consisten
with the teachings of the eight Vows of Willingness
(Delapan Kesanggupan) of the members of the
Shidiqiyah order, that is: willing to devote oneself
(bakti) to Allah SWT; willing to devote oneself to
Rasulullah SAW; willing to devote oneself to both
parents; to devote oneself to fellow human beings; to
the State; willing to love the Motherland (Tanah Air);
willing to practice the teachings of Shidiqiyah; and
willing to appreciate the importance of time. From the
discovery of meaning in the field, which is acquired
by observation, in-depth observation and other field
data, it can be concluded that the teachings above has
directly and indirectly stimulated a spirit of business
The Revitalization of Social and Spiritual Capital in the Business Behavior
1447
and entrepreneurship in the religious order of
Shidiqiyah.
The internalization of the meaning of Laailaha
illa Allah in the business activities of the Shidiqiyah
order has lent support to the embedded perspective in
sociology of economics, which states that the
rationality of economic actions cannot be separated
from moral values (Nugroho, 2001). This idea is
certainly in direct contradiction with the neoclassical
idea which tends to separate the two (Etzioni, 1992),
since neoclassical paradigm is not only ignoring the
moral dimension but also actively resistant to the
inclusion of moral dimension. In neoclassical
economics, it is emphasized that individual can have
different rank of preferences for a choice but none is
considered to be better than the other. Neoclassical
economics endeavors to discover the mechanisms
(especially price) which can result in the most
efficient allocation of resources, that is the allocation
which can fulfill individual wants the most. However,
neoclassical economics tends to see the will as
something which is centered on self interest of the
individual which is independent of the social values
or altruism, let alone spiritual values (Chapra, 2001).
However, the values are important for individuals
since they are the reason for the individual to exist
and maintain his/herself in fulfilling their own needs
and to maintain the continuity of their business.
However, even Adam Smith himself did not wish
to eradicate morality and religion in economic
activities, and he even supported the social institution
of market, religious community and the enactment of
laws to strengthen self control and charitable
disposition of the mind, since Smith is after all not
just an economist but also a professor of moral
philosophy (Skousen, 2006). The phenomenon of
entrepreneurship in the Shidiqiyah order is a critique
against the thesis in Weber's Protestant Ethic and the
Spirit of Capitalism (Weber, 2003), that unlike the
Protestants (especially the Puritan Calvinist sects),
Islam does not have theological affinity in the
development of business and entrepreneurship, and
moreover, the assumption is based more on the sufi
practices of Islam which tends to emphasize the
disdain of the world, forgetting the world, which then
contributed to the emergence of a fatalist economic
behavior. The inclusion of the moral values of
Laailaha illa Allah in the business activities of
Shidiqiyah order has important implication for the
meaning of wealth in the life of the members of this
religious order but also implies that wealth has not
only economic function but also has spiritual, social,
culture and evangelical (dakwah) value.
In daily practice, Shidiqiyah peoples believe that the
success in pursuing riches or materials is not only
measured by hard work, but also the submission to
“the Guidance or Blessing from Allah SWT”. It
means that all riches and prosperities acquired and
owned by human are not merely coming from it, but
is given from “outsider power”, being aware or not.
Therefore, these peoples use any methods to help
them to afford riches or materials, such as working
hard, praying, keeping silaturahim, implementing
“deed” from Mursyid, and giving alms.
For Shidiqiyah people, working hard is a must
because it is the only way to make an individual
becoming economically self-supported to avoid from
the attitudes of begging or depending on others.
Working hard is also implementing the culture of
Shidiqiyah, called S3, namely sedekah (giving alms),
santunan (giving helps), and silaturahim (preserving
the friendship). Riches are only obtained by working
and exercising the effort firmly to obtain it. The
concept of working hard as the devotion and as the
part of jihad to Shidiqiyah peoples is equivalent to the
concept of “appeal” and “call” in Calvinist Protestant
calling as shown by Weber. Weber’s argument is
rested upon the concept of individual obligation
before God. In other words, the concept of “appeal”
and “call” is to believe that all powers of the world
are given by God and obtaining these powers is a
sacred task. The understanding of this concept makes
profane activities to be filled with religious values.
The most important part of this concept is working as
the sacred task, meaning that working will produce
work ethos that supports capitalistic mentalities such
as satins, wise, diligent, and consciences to manage
the business (Amilda, 2010).
In the tarekat of Shidiqiyah, the concept of working
hard as the devotion and jihad is not automatically
rejecting other powers which are “ghaib” in nature,
such as the power of prayer (pray done by mursyid
and parent), “blessed money”, and “mukjizat power
of alms”. It may differs the tarekat of Shidiqiyah from
Calvinist Protestant teaching because Weber states
that Calvinist capitalism spirit has denied magical
power in the world and abandoned all magical
methods to obtain safety and considering them as
takhayul or superstitious, and also sin. The tarekat of
Shidiqiyah has considered magical methods as the
supporting power toward ikhtiyar and hard work as
required by Islam. It put strong base to eliminate
syirik which is admitting other power other than God
(Al Kautsar, 2010).
In economic perspective, “pray” and “deed” are the
elements to support business, and both are classified
into spiritual capital. This concept initially suggests
due to narrow interpretation of social capital (Zohar
& Marshall, 2005). Although high levels of social
capital can be profitable to company, employee,
ICRI 2018 - International Conference Recent Innovation
1448
customer and shareholder, this idea still denies a
wider dimension of policy which aims to maintain the
stability of peoples. This wider dimension (stability)
is difficult to produce by a business if it is founded
without spiritual visions. A human must understand
what is human life, what is the goal of human, and
how is to improve this goal.
Therefore, Zohar & Marshall propose a solution by
suggesting spiritual capital. Indeed, spiritual capital is
a capital that can be improved by using resources
within the human soul. This capital is universal and
can generate the spirit of life. The concept of spiritual
capital is not perfect yet because it excludes faith and
religious spirit (religious capital). It only introduces
spiritual capital values in secular economic. Futher, it
is explained that it is rested only on social dimension
or focused only upon humanistic values in social
interaction, but not touching theological dimension of
the direct connection to Khalik as the source of all
spirits (Samdin, 2007).
The teaching of “silaturahim” or preserving the
friendship is always important to business actors,
entrepreneurs, and other “riches seekers”. Trust and
loyalty have not been suddenly produced but built
from mental bonding, sense of acquaintance through
proximity, and respecting to each other. The concept
of silaturahim is an instrument to develop a network
of business behaviors and harmony among the
peoples in the tarekat of Shidiqiyah. In economics,
this concept is social capital. Bourdieu emphasizes
social capital in the aspect of social networks because
it provides individual with access to group resources
such that individuals can enjoy economic benefits. To
Bourdieu, economic benefits can be enjoyed if
individual is repeatedly engaged with the group
(Winter, 2000). In this context, social capital is also
understood as a something instrumental. Therefore,
the harmony with employees and customers is the
essence of trust in this social capital (Booth, 2001).
Social capital is the appearance of social organization
which is made of elements such as networks, norms
and social trust that facilitate the coordination and
mutual cooperation (Putnam, 1995).
Believing that giving alms can bring riches and
materials is strongly advocated by Shidiqiyah
peoples. They do not merely believe, but also do for
self-sensing what they believe. Giving alms and helps
has been their character or culture. They also believe
that peoples who are reluctant to give alms, or who
give less alms, are those with “hardly afforded
riches”, less smooth business, and many problems in
their life. The meaning of giving alms as the
instrument to expel bala (disaster) is quite familiar
with the life of a Moslem. Giving alms is the
alternative to health and disaster insurance because
giving alms periodically is investing the riches to give
protection for the self, family, property and business
(Sutikno, 2011). The giver of alms deserves
protection from Allah SWT and the giver is promised
with “the guarantee of security and comfort”.
Business behavior in the tarekat of Shidiqiyah
enforces embedded perspective in the economic
sociology which says that the rationality of economic
action cannot be separated from moral values. This
perspective remains opposite to neoclassical view
which separates both. Neoclassical paradigm not only
denies, but actively resists moral dimension (Etzioni,
1992). Neoclassical economic insists that individual
must have different rank of preferences in making a
certain choice but no preference is better than others.
Neoclassical economics has attempted to find
mechanisms (including price) to produce the most
efficient allocation of resource, which is the
allocation with the greatest ability to satisfy the
interest of the people. This interest is something
central to the self (individual) and separated from
social (altruism) and spiritual values (Chapra, 2001).
These latter values are important to individual
because those make individual alive to exist and
survive in satisfying their demand or the wellbeing
and sustainability of their business.
4 CONCLUSIONS
The rationality of achieving business success
shall not deny the role of spiritual and social capitals
because the peoples of the tarekat of Shidiqiyah
perceive that the successful business is not merely
determined by economical/financial capital. For
them, successful business is only achievable by
conscious struggle (jihad) to fulfill the “summon” of
Allah SWT because business is also the action of
devotion (ibadah) accompanied by spiritual
approaches (including pray, dzikir, and certain
reading). Strong social bond which involves the
preservation of culture of paying alms and silaturahim
also plays important role for the business. In a wider
context, the internalization of social and spiritual
capitals into the business may be useful for the
development of green business model in the future. A
business shall not be considered as powerful if it is
only supported by financial capital. Indeed, the
involvement of social and spiritual capitals will
produce a stronger business which is resistant to any
disturbances and gives several benefits to the peoples
because it not only relies on high social role but also
grows moral values within the enthusiasm and
orientation of pursuing business goals. Indeed, social
and spiritual capitals are very important to the
existence of a business and also enforcing the capital
structure of business to avoid great dependence
merely on the financial capital strength.
The Revitalization of Social and Spiritual Capital in the Business Behavior
1449
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