Bali Beyond Travel Fair: Can the Event of BBTF Become Media of Promotion for Tourism Development in Indonesia?

I. Ketut Budarma, Gede Giyana, A. A. A. N. Harmini, I. Gusti Made Wendri, Ni Wayan Wahyu Astuti, I. Nyoman Kanca

2018

Abstract

Tourism has become one of the important industries in the world nowadays. It is considered as a reliable sector to improve the economic development in Indonesia. Bali Beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. In this research, the survey was conducted toward the fifth edition of BBTF 2018 at Bali Nusa Dua Convention Center from June 27 to June 30. Moreover, the interviews were also conducted to sellers and buyers involved in the event for asking their perception about this event including the writer’s direct practices as one of the seller representatives. BBTF, through its theme of Exploring the Colors of Indonesia, have promoted the potential of Indonesia where Bali is utilized as a market place. The travel fair will not only promote Indonesian destinations, but also be a global marketplace since this event is involving buyers of 275 include travel wholesalers, retailers, agents, conventions and incentive organizers and 225 sellers from 40 countries. Therefore, BBTF is sticking to its main mission to market local destinations and help the Tourism Ministry to achieve its target of attracting 20 million foreign visitors in 2018.

Paper Citation

in Harvard Style

Budarma I., Giyana G., Harmini A., Wendri I., Wahyu Astuti N. and Kanca I. (2018). Bali Beyond Travel Fair: Can the Event of BBTF Become Media of Promotion for Tourism Development in Indonesia?.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 2032-2040. DOI: 10.5220/0009938920322040

in Bibtex Style

@conference{icri18,
author={I. Ketut Budarma and Gede Giyana and A. A. A. N. Harmini and I. Gusti Made Wendri and Ni Wayan Wahyu Astuti and I. Nyoman Kanca},
title={Bali Beyond Travel Fair: Can the Event of BBTF Become Media of Promotion for Tourism Development in Indonesia?},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={2032-2040},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009938920322040},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Bali Beyond Travel Fair: Can the Event of BBTF Become Media of Promotion for Tourism Development in Indonesia?
SN - 978-989-758-458-9
AU - Budarma I.
AU - Giyana G.
AU - Harmini A.
AU - Wendri I.
AU - Wahyu Astuti N.
AU - Kanca I.
PY - 2018
SP - 2032
EP - 2040
DO - 10.5220/0009938920322040