Online Shopping Behavior in the House of Household Productive Age

Sri Widiyanti, Nina Dewi Lashwanty

2018

Abstract

In community behavior in the e-commerce business ease is a challenge for companies to meet the needs and desires of their customers. The purpose of this study is to determine consumer behavior among productive housewives to shop online. The sample used in this study is housewives in the school environment. This research method uses a survey method with the number of respondents 30 housewives in a school environment who have made online purchases on the market place. Data analysis techniques use Structural Equation Modeling (SEM), component based pastial least squares (PLS). The results showed that attitudes toward online shopping were more influenced by vendor selection and consumer confidence in vendors. For this reason, online business people need to introduce their web trust to various media, as well as the completeness of information and the attractiveness of web design is also very influential on consumers. The completeness of the website design, and the information and convenience in it is a marketing strategy so that it can be a determinant in making online shopping decisions.

Paper Citation

in Harvard Style

Widiyanti S. and Lashwanty N. (2018). Online Shopping Behavior in the House of Household Productive Age.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 3060-3065. DOI: 10.5220/0009946630603065

in Bibtex Style

@conference{icri18,
author={Sri Widiyanti and Nina Dewi Lashwanty},
title={Online Shopping Behavior in the House of Household Productive Age},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={3060-3065},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009946630603065},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Online Shopping Behavior in the House of Household Productive Age
SN - 978-989-758-458-9
AU - Widiyanti S.
AU - Lashwanty N.
PY - 2018
SP - 3060
EP - 3065
DO - 10.5220/0009946630603065