Social Interaction Service Performance as Solution for Marketing SMEs of Social Interaction Service Provider

Arief Adhy Kurniawan, Kartawan, Sri Murni Setyawati

2018

Abstract

Research on the quality of service has been done, but research on the variable quality of services that specifically provide services for social interaction has not been done. The selection of social interaction service performance variables is a solution for a research gap between image variables, environment quality, interaction quality, service standardization and service customization with customer satisfaction. Social interaction service performance is a synthesis of the grand theory of service marketing theory and social identity theory. The research was conducted on consumers who are doing social interactions in restaurants, cafes or other traditional stalls. The results of this study are expected to provide solutions to the problems of research gap and identify the effect of social interaction service performance on customer satisfaction and interest to make repurchase and the intention to recommend purchases to others. These two intentions are keys to marketing success in small and medium-sized micro businesses.

Paper Citation

in Harvard Style

Adhy Kurniawan A., Kartawan. and Murni Setyawati S. (2018). Social Interaction Service Performance as Solution for Marketing SMEs of Social Interaction Service Provider.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 437-445. DOI: 10.5220/0009947704370445

in Bibtex Style

@conference{icri18,
author={Arief Adhy Kurniawan and Kartawan and Sri Murni Setyawati},
title={Social Interaction Service Performance as Solution for Marketing SMEs of Social Interaction Service Provider},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={437-445},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009947704370445},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Social Interaction Service Performance as Solution for Marketing SMEs of Social Interaction Service Provider
SN - 978-989-758-458-9
AU - Adhy Kurniawan A.
AU - Kartawan.
AU - Murni Setyawati S.
PY - 2018
SP - 437
EP - 445
DO - 10.5220/0009947704370445