The Influence of Demography on the Relationship of Emotional Content and the Use of Social Media among Netizens in Indonesia

Bugi Satrio Adiwibowo, Fajarina, Halomoan Harahap, Euis Heryati

2018

Abstract

Purpose – This research will examine the influence of demography (gender, age, and educational background) of Indonesian on the relationship of sad content and the use of social media. Methodology – This research using the quantitative methodology, surveys, and regression test. The respondents mixed from Gender: male/female, Age: young (<38 y.o)/mature (>38y.o), and Educational background: high school, bachelor degree (S1), master degree (S2), and doctoral degree/Ph.D (S3). Findings – It founds that the influence of Demography variables on Emotional Content and the Use of Social Media is 0.035 significant (>0.05). Research Limitation–The respondents are FIKOM (Communication Science Faculty) family at Esa Unggul University. Value – This research will make a benefit to institution/ corporation in packaging messages at social media so that it can be effectively engaged with netizens in Indonesia.

Paper Citation

in Harvard Style

Satrio Adiwibowo B., Fajarina., Harahap H. and Heryati E. (2018). The Influence of Demography on the Relationship of Emotional Content and the Use of Social Media among Netizens in Indonesia.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 2599-2606. DOI: 10.5220/0009949025992606

in Bibtex Style

@conference{icri18,
author={Bugi Satrio Adiwibowo and Fajarina and Halomoan Harahap and Euis Heryati},
title={The Influence of Demography on the Relationship of Emotional Content and the Use of Social Media among Netizens in Indonesia},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={2599-2606},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009949025992606},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - The Influence of Demography on the Relationship of Emotional Content and the Use of Social Media among Netizens in Indonesia
SN - 978-989-758-458-9
AU - Satrio Adiwibowo B.
AU - Fajarina.
AU - Harahap H.
AU - Heryati E.
PY - 2018
SP - 2599
EP - 2606
DO - 10.5220/0009949025992606