Implementation of Marketing Mix Strategy for Startup Business: Fruit Combining

Ribut Yuliantoro, Tantri Yanuar Rahmat Syah, Semerdanta Pusaka, Arief Kusuma Among Praja

2018

Abstract

Nowadays, business rivalry in the food and beverages industry is going tightly and push the company to planan innovative marketing strategy. To capture the market needs, the company should have added value to their product. Also, the company must also have a good marketing strategy to attract potential consumers. Fruit combining is one of creative innovation product that combines the original fruit and jelly in one package, which combines the need for vitamins in fruits and fibers in the jelly. Fruit combining are expected to be the solution in modern society to savor the fruit. Not even in the flavor of fruit, but it can also represent an alternative for daily fruit consumption society. Urban family activities are indeed heavy, if they did not have time to cut and to process fresh fruit at home, fruit combining products could be a good alternative to substitute the need for fiber and vitamins needed by the body. In order to compete and hold out, focusing activity and company business process have to concentrate on dynamic customers’ needs until the purpose of filled customers needs and customers satisfaction will be completed. Because of that, our start-up business focusing on how to sell their new product fruit combining. The purpose to be achieved are to give more innovative marketing strategy based on dynamic society changes to arrogate the fruit combining market. Analyze and information obtained and limited in Banten and Jakarta area. Result and conclusion from these researches are about information of consumer behaviors concerning fruit combining products and information about strengths and weakness of the product see based on current marketing concepts. Moreover, the end, based on received and refined data, we conclude that a strategic marketing planning will arrogate market, brand awareness and market educated from fruit combining special quality.

Paper Citation

in Harvard Style

Yuliantoro R., Yanuar Rahmat Syah T., Pusaka S. and Kusuma Among Praja A. (2018). Implementation of Marketing Mix Strategy for Startup Business: Fruit Combining.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 462-470. DOI: 10.5220/0009949604620470

in Bibtex Style

@conference{icri18,
author={Ribut Yuliantoro and Tantri Yanuar Rahmat Syah and Semerdanta Pusaka and Arief Kusuma Among Praja},
title={Implementation of Marketing Mix Strategy for Startup Business: Fruit Combining},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={462-470},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009949604620470},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Implementation of Marketing Mix Strategy for Startup Business: Fruit Combining
SN - 978-989-758-458-9
AU - Yuliantoro R.
AU - Yanuar Rahmat Syah T.
AU - Pusaka S.
AU - Kusuma Among Praja A.
PY - 2018
SP - 462
EP - 470
DO - 10.5220/0009949604620470