Implementation of Concepts Management Strategy 7s Mckinsey for Start-up Business: Fruit Combining

Mukhamad Mamun, Semerdanta Pusaka, H. S. Darmansyah, Suryari Purnama

2018

Abstract

Strategies are a critical element in organizational functioning, but whereas most organizations have good strategies, successful strategy implementation remains a major challenge. Despite the clear importance of this management area and the apparent problems associated with its execution it has,however, been substantially neglected by industries. The objective of the study is to determine the barriers to strategy execution in start-up business food combining focusing on vision barrier, leadership barrier, process barrier and people’s behaviour barrier. The study constitutes the review of theoretical and empirical literature relevant to the subject. The key barrier to strategy execution was identified and discussed: including a vision barrier, leadership barrier, process and resources barrier and people barrier. The research was compiled from the theoretical, conceptual and empirical review of the literature and a summary and conclusion was drawn. Translation of vision to clear objective and to align it to strategy remains a big challenge. Also leadership style, approach and perceptions are critical to implementation in addition to the leader’s role of communicating strategy to the employee. Failure to adopt the best approach with a given type of strategy and employing the best communication tactic implementation is likely to fail. Aligning process resources, structures and program in the implementation of the strategyare also critical to implementation failure to which a problem is likely to occur. Moreover,individual’s behaviours determine if the strategy will be implemented or not. Individuals must be assigned duties that motivate them otherwise they will not be committed to the organization operations. The author recommends that specific studies be conducted on effective tools to measure and control performance to assist in overcoming barriers to strategy execution.

Paper Citation

in Harvard Style

Mamun M., Pusaka S., Darmansyah H. and Purnama S. (2018). Implementation of Concepts Management Strategy 7s Mckinsey for Start-up Business: Fruit Combining.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 2734-2743. DOI: 10.5220/0009951727342743

in Bibtex Style

@conference{icri18,
author={Mukhamad Mamun and Semerdanta Pusaka and H. S. Darmansyah and Suryari Purnama},
title={Implementation of Concepts Management Strategy 7s Mckinsey for Start-up Business: Fruit Combining},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={2734-2743},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009951727342743},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Implementation of Concepts Management Strategy 7s Mckinsey for Start-up Business: Fruit Combining
SN - 978-989-758-458-9
AU - Mamun M.
AU - Pusaka S.
AU - Darmansyah H.
AU - Purnama S.
PY - 2018
SP - 2734
EP - 2743
DO - 10.5220/0009951727342743