Marketing Plan for SILC Lasik Center

Ratih Pratiwi, Tantri Yanuar R. S., Semerdanta Pusaka, Ratna Indrawati

2018

Abstract

Lasik is a permanent solution to overcome refractive disorders in humans. In Indonesia, general eye hospitals provide this lasik surgery as well as other related procedures. The absence of special clinics that exclusively serve lasik, in addition to the imbalance between the number of patients with refraction disorders who have been treated with lasik surgery and the popular notion that lasik procedures are expensive, offers a business opportunity to open a lasik-specialized clinic which will be named SILC Lasik Center. SILC Lasik Center will offer cost-effective lasik surgery with flexible payment programs while still prioritizing quality and patient safety. In order to introduce and expose SILC Lasik Center so that the community takes notice, there needs to be a proper marketing plan so that the purpose of SILC Lasik Center will be in accordance with its vision and its mission can be achieved.

Paper Citation

in Harvard Style

Pratiwi R., Yanuar R. S. T., Pusaka S. and Indrawati R. (2018). Marketing Plan for SILC Lasik Center.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 2744-2750. DOI: 10.5220/0009952127442750

in Bibtex Style

@conference{icri18,
author={Ratih Pratiwi and Tantri Yanuar R. S. and Semerdanta Pusaka and Ratna Indrawati},
title={Marketing Plan for SILC Lasik Center},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={2744-2750},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009952127442750},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Marketing Plan for SILC Lasik Center
SN - 978-989-758-458-9
AU - Pratiwi R.
AU - Yanuar R. S. T.
AU - Pusaka S.
AU - Indrawati R.
PY - 2018
SP - 2744
EP - 2750
DO - 10.5220/0009952127442750