Strategy for Business Development Patchouli Farmers in Meranti Tengah Village, Pintupohan Meranti District, Toba Samosir Regency

Nicholas Marpaung, Nana Dyki Dirbawanto, Siswati Saragi

2019

Abstract

This research aims to determine the strategy of business development of patchouli oil farmers in improving economic welfare and to analyze obstacles or barriers in running the cultivation and production of patchouli oil in central Meranti The district of Pintu Pohan Meranti Toba Samosir Regency. This type of research is descriptive research with a qualitative approach because the research intends to understand what phenomena experienced by the subject of research. The method of determining the area of the research use Purposive technique or deliberate with consideration of Central Meranti is one of the villages that the majority of its citizens still hang the livelihood as a patchouli oil farmer. Data collection methods are obtained from primary data and secondary data where primary data is obtained through interviews with informants as well as direct observations of the field, and secondary data is obtained from the relevant agencies. The Data obtained is then analyzed using SWOT analysis. The results show that there are only 2 families that still maintain patchouli oil farming efforts with patterns and strategies to develop this business in a simple way. Patchouli marketing is also done by selling directly due to price fluctuations that happen very often. In addition, the limited information such as the writing and socialization of a patchouli is still very limited from the government to the farmers so that more and more farmers are switching commodities.

Paper Citation

in Harvard Style

Marpaung N., Dirbawanto N. and Saragi S. (2019). Strategy for Business Development Patchouli Farmers in Meranti Tengah Village, Pintupohan Meranti District, Toba Samosir Regency.In Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3, ISBN 978-989-758-472-5, pages 191-198. DOI: 10.5220/0010013801910198

in Bibtex Style

@conference{icosop 319,
author={Nicholas Marpaung and Nana Dyki Dirbawanto and Siswati Saragi},
title={Strategy for Business Development Patchouli Farmers in Meranti Tengah Village, Pintupohan Meranti District, Toba Samosir Regency},
booktitle={Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3,},
year={2019},
pages={191-198},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010013801910198},
isbn={978-989-758-472-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3,
TI - Strategy for Business Development Patchouli Farmers in Meranti Tengah Village, Pintupohan Meranti District, Toba Samosir Regency
SN - 978-989-758-472-5
AU - Marpaung N.
AU - Dirbawanto N.
AU - Saragi S.
PY - 2019
SP - 191
EP - 198
DO - 10.5220/0010013801910198