Analysis of Coffee Shops in Medan

R. Hamdani Harahap, Yeni Absah

2019

Abstract

This study aims to analyze the characteristics of coffee shops in Medan and how the perception of coffee shop visitors to the presence of coffee shops in Medan. This research uses a descriptive qualitative approach. Data collection is conducted by interviews with a questionnaire guide to coffee shop owners, employees, and consumers in Medan. Besides, in-depth interviews were conducted with coffee shop entrepreneurs/owners, baristas and coffee consumers. The results showed that there were three types of coffee shops in Medan, namely idealistic,pragmatic and international. Coffee Shop has become a new lifestyle place for young people in Medan City of Medan. The purpose to visit the coffee shop is to have coffee, hang out, hang out with friends, add relationships, chat, play games and discuss with business friends and college friends. Coffee shops have also become a new public area to add business relationships, create new ideas, places of entertainment while enjoying coffee.

Paper Citation

in Harvard Style

Harahap R. and Absah Y. (2019). Analysis of Coffee Shops in Medan.In Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3, ISBN 978-989-758-472-5, pages 205-212. DOI: 10.5220/0010014002050212

in Bibtex Style

@conference{icosop 319,
author={R. Hamdani Harahap and Yeni Absah},
title={Analysis of Coffee Shops in Medan},
booktitle={Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3,},
year={2019},
pages={205-212},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010014002050212},
isbn={978-989-758-472-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3,
TI - Analysis of Coffee Shops in Medan
SN - 978-989-758-472-5
AU - Harahap R.
AU - Absah Y.
PY - 2019
SP - 205
EP - 212
DO - 10.5220/0010014002050212