The Development Strategy of Batang Koban Tourism Object in Kuantan Singingi Regency through Sustainable Approach

Syafri Harto, Ismandianto

2019

Abstract

The arrival of domestic and international tourists in Indonesia tends to improve year by year. Otherwise, the growth of tourists’ arrival to Riau rovince especially to Kuantan Singingi Regency is lower than the growth of domestic and international tourists’ arrival. It is caused by the lack of competitiveness and sustainability of the tourism object which contains of eight aspects. They are attractiveness, human resources, accessibility, regulation, marketing strategy, institutional, environment, and business climate. This research aims at improving the development strategy of local tourism object especially Batang Koban Waterfall to be competitive and sustainable. Qualitative method used to analyze the data of interview results from the society and the person who involved in developing the tourism object. The result of this research is expected can be able to help the society in developing the potency of tourism object in Kuantan Singingi Regency as well as determine the best design to develop the local potential tourism object. So, the supporting strategy should be appropriate with the priority sequences such as human resources development, sustainability tourism development, stakeholder’s commitment, and marketing strategy development.

Paper Citation

in Harvard Style

Harto S. and Ismandianto. (2019). The Development Strategy of Batang Koban Tourism Object in Kuantan Singingi Regency through Sustainable Approach.In Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3, ISBN 978-989-758-472-5, pages 401-406. DOI: 10.5220/0010034904010406

in Bibtex Style

@conference{icosop 319,
author={Syafri Harto and Ismandianto},
title={The Development Strategy of Batang Koban Tourism Object in Kuantan Singingi Regency through Sustainable Approach},
booktitle={Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3,},
year={2019},
pages={401-406},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010034904010406},
isbn={978-989-758-472-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social and Political Development - Volume 1: ICOSOP 3,
TI - The Development Strategy of Batang Koban Tourism Object in Kuantan Singingi Regency through Sustainable Approach
SN - 978-989-758-472-5
AU - Harto S.
AU - Ismandianto.
PY - 2019
SP - 401
EP - 406
DO - 10.5220/0010034904010406