selected to be further analyzed their features such as
Line, WhatsApp, Slack, Facebook and Twitter. We
examined the user’s motivation on using the social
media for intercultural communication. Later on, we
analyzed to what extent social media features which
mostly used for intercultural communication enhance
intercultural communication competences.
2 LITERATURE STUDY
2.1 Social Media Application
Social media is a channel that is provided by so-
cial media platform which offers advanced features
as well as functions which support social network-
ing such as sharing ideas, information, knowledge,
and so forth over network. Some social media is
used for chatting and/or making phone call, for in-
stance, Line, WhatsApp, Slack. Other social media
are typical microblogging which allows user to post,
exchange, share the small content such as sentences,
small post, photos, videos, etc., and is also completed
by some communication features such as instant mes-
saging, phone call, video calls, for instance, Facebook
and Twitter. Five popular social media and network-
ing site used mostly for intercultural communication
are Facebook, Line, Twitter, WhatsApp, and Slack.
Facebook website was launched on February 2004
(Padhye et al., 1999) and it has been gaining huge
popularity since then. News portal online (Committee
et al., 1999) reveals that “Facebook attracted over 130
million unique visitors in May 2010, an increase of
8.6 million people”. There are over 800 million users
in the world with a population of 6.9 billion, which
means that about 1 out 12 people has a Facebook ac-
count (Metev and Veiko, 2013).
Line is a regular instant messenger apps with ad-
ditional services such as games, money sending, e-
commerce, as well as various number of emojis. It
was launched in Japan in 2012
1
. Line is immensely
famous in Japan, Thailand, Taiwan, and Indonesia
2
.
According to news states that “Line became Japan’s
largest social network in 2013, Japan: 54 million reg-
istered users”
3
. In March 2019, report said that Line
is more popular than Facebook
4
Slack was launched in August 2013
5
. Before
it was launched to public, it was used as a com-
1
https://www.techinasia.com/
2
http://www.businessofapps.com
3
https://www.techinasia.com/
4
https://www.nippon.com/
5
https://venturebeat.com
munication tool among internal employee. Unlike
any other social media apps, this app is integrated
with a large number of third-party services and sup-
ports community-built integrations, such as Google
Drive, Dropbox, Box, GitHub, and so on. In 2015,
Slack passed more than a million daily active users
6
. There’re more than half a million Slack users in
London and Tokyo
7
.
Twitter is being used by over 328 million users
8
. It is a type microblogging which allows users to
post and broadcast short information over the net-
work. Therefore, it has influenced intercultural dia-
logue because many people worldwide are focused on
the individual life of others and have desire for con-
nection and knowledge of events (Sawyer and Chen,
2012).
WhatsApp Messenger is a messaging app for
smartphones created in 2009
9
. It offers features sim-
ilar to SMS. This app has big number of users as well.
WhatsApp now has 1.5 billion users and sees 60 bil-
lion messages sent per day
10
. It is mostly used by
users due to its simplistic functionality.
2.2 Social Media Features
Social media is a powerful online tool that allows peo-
ple to communicate, interact, get connected, share,
express idea and thought and many more functionali-
ties to carry out. People can easily access social media
through an electronic devices such as web-based tech-
nologies on desktops (PC or laptops), or download
services by using mobile devices (e.g., smartphones
and tablets).
To support the needs of users, social media has
been continuously inventing new features on it. Basi-
cally, social media is used for the communication pur-
poses such as frequently used to support verbal (e.g.,
making a video call and phone call) and non-verbal
(e.g., chatting) communication. Nowadays, social
media is used to archiving memories, building reputa-
tions, marketing products, searching for job, shaping
friendship, acquiring knowledge, exploring informa-
tion as well as sharing thought and ideas by creating
podcasts, blogs and so on. Therefore, features such
as text posts or comments, digital photos or videos,
create user profiles are embedded in the features.
6
https://www.theverge.com/
7
https://techcrunch.com/
8
https://www.thebalance.com/
9
http://www.businessofapps.com/
10
https://techcrunch.com
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