Business Model in Islamic Microfinance: Case Study of Baitul Maal Wat Tamwil (BMT) La Tansa Gontor

Fajar Anggara, Roghiebah Faradisi

2019

Abstract

The use of the canvas business model method in Islamic financial institutions namely BMT is considered important to correct a possibility of an error or the need for improvement in one of the boxes of the process of running a business model. BMT La Tansa Gontor is a business entity that has profit and social benefits. This research is a qualitative descriptive study with a research location in BMT La Tansa Gontor Ponorogo. A purpose of this study is to determine the concept of BMT La Tansa Gontor’s business model using the Business Model Canvas Approach based on 9 aspects. Technique data collection through interviews and observations. Data analysis uses interpretation qualitative and business model canvas tool method in consist of analysis in this study is value propositions, channels, customer relationships, customer segments, revenue streams, key resources, key activities, key partners, cost structure. The results showed that product development innovation at BMT La Tansa focus on customer relationship for segmented customer as member of BMT La tansa Gontor and local people. Key Assets of BMT La Tansa, by conducting training for employees and motivate employees to continue their studies at Higher Education. BMT La Tansa customer relationship using word of mouth strategy to support improving public understanding of Islamic social finance service. Channels strategy of BMT La Tansa Gontor is to increasing the retention of prospective customer and utilizing information technology for communication and marketing media. Key Activities of BMT La Tansa Gontor is to make a list of visits of existing customers and prospects.

Paper Citation

in Harvard Style

Anggara F. and Faradisi R. (2019). Business Model in Islamic Microfinance: Case Study of Baitul Maal Wat Tamwil (BMT) La Tansa Gontor. In Proceedings of the 7th ASEAN Universities International Conference on Islamic Finance - Volume 1: 7th AICIF, ISBN 978-989-758-473-2, pages 76-82. DOI: 10.5220/0010115100002898

in Bibtex Style

@conference{7th aicif19,
author={Fajar Anggara and Roghiebah Faradisi},
title={Business Model in Islamic Microfinance: Case Study of Baitul Maal Wat Tamwil (BMT) La Tansa Gontor},
booktitle={Proceedings of the 7th ASEAN Universities International Conference on Islamic Finance - Volume 1: 7th AICIF,},
year={2019},
pages={76-82},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010115100002898},
isbn={978-989-758-473-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 7th ASEAN Universities International Conference on Islamic Finance - Volume 1: 7th AICIF,
TI - Business Model in Islamic Microfinance: Case Study of Baitul Maal Wat Tamwil (BMT) La Tansa Gontor
SN - 978-989-758-473-2
AU - Anggara F.
AU - Faradisi R.
PY - 2019
SP - 76
EP - 82
DO - 10.5220/0010115100002898