Fuzzy Sets Applied for Product Selection based on Customer Preferences

Parapat Gultom, Hardi Mulyono

2019

Abstract

Selection process to decide purchasing of a product is a very important process especially on the increasing of competitiveness among products. Many factors are put into consideration such as packaging, reliability, appearance, after sales price, facility, accessories, and so on. Consumer ratings of each of these factors are different ant it is stated as customer’s preference. Mostly customer’s preferences are stated in linguistic terms, for solving this conditions, fuzzy sets can be applied. The solutions of such a problem is discussed in this paper. An illustrative example, selection of university by candidate students, is presented to show how the problems can be solved using fuzzy sets approach. The results showed that difference preferences on the attributes of the university will yield different decision of the university selected

Paper Citation

in Harvard Style

Gultom P. and Mulyono H. (2019). Fuzzy Sets Applied for Product Selection based on Customer Preferences. In Proceedings of the 1st International MIPAnet Conference on Science and Mathematics - Volume 1: IMC-SciMath, ISBN 978-989-758-556-2, pages 456-459. DOI: 10.5220/0010204700002775

in Bibtex Style

@conference{imc-scimath19,
author={Parapat Gultom and Hardi Mulyono},
title={Fuzzy Sets Applied for Product Selection based on Customer Preferences},
booktitle={Proceedings of the 1st International MIPAnet Conference on Science and Mathematics - Volume 1: IMC-SciMath,},
year={2019},
pages={456-459},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010204700002775},
isbn={978-989-758-556-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International MIPAnet Conference on Science and Mathematics - Volume 1: IMC-SciMath,
TI - Fuzzy Sets Applied for Product Selection based on Customer Preferences
SN - 978-989-758-556-2
AU - Gultom P.
AU - Mulyono H.
PY - 2019
SP - 456
EP - 459
DO - 10.5220/0010204700002775