The Impact of Halal Tourism Marketing Mix on Satisfaction

Agustinawati, Samsidar, Muhammad Yusuf

2019

Abstract

This study aims to investigate the impact of halal tourism marketing mix on satisfaction for tourists in context of Aceh. The Halal tourism destination such as Ujong Blang, Waduk Jeulikat and Gunung Sala is the latest destination in Lhokseumawe Aceh, Indonesia. This destination currently very in great demand by the tourists. A survey questionnaire is used to conduct this study. A sample of 200 tourists participated in the study. The findings reveal the significant positive relationship of six marketing mix elements with tourists satisfaction for tourism services in the context of Aceh. The level of tourist satisfaction with halal tourism destinations is included in the medium category.

Paper Citation

in Harvard Style

Agustinawati., Samsidar. and Yusuf M. (2019). The Impact of Halal Tourism Marketing Mix on Satisfaction. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 417-424. DOI: 10.5220/0010435200002900

in Bibtex Style

@conference{miicema19,
author={Agustinawati and Samsidar and Muhammad Yusuf},
title={The Impact of Halal Tourism Marketing Mix on Satisfaction},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={417-424},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010435200002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - The Impact of Halal Tourism Marketing Mix on Satisfaction
SN - 978-989-758-582-1
AU - Agustinawati.
AU - Samsidar.
AU - Yusuf M.
PY - 2019
SP - 417
EP - 424
DO - 10.5220/0010435200002900