Journey, Cleansing, and Restrospective Imaginary Line: Multi-methaporical Perspectives of Organisational Change

Gusti Ratnasari

2019

Abstract

This study aims to explore a wider range of metaphors which are used in explaining organisational change. Case study is employed as a research strategy. The case organisation is a tax administration, which undertook a change initiative in the 2000s and experienced problems with corruption. Data were gathered through interviews, focus groups, and visual methods (using drawings). This study contributes to the literature by showing a wider range of change metaphors, other than the traditional metaphor of ‘journey‘. However, the emergence of diverse and uncommon metaphors cannot be separated from the context, i.e., corruption, which is largely overlooked in the change management literature. This supports the notion of the importance of context in the use of metaphors and in the study of organisational change.

Paper Citation

in Harvard Style

Ratnasari G. (2019). Journey, Cleansing, and Restrospective Imaginary Line: Multi-methaporical Perspectives of Organisational Change. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 691-698. DOI: 10.5220/0010524800002900

in Bibtex Style

@conference{miicema19,
author={Gusti Ratnasari},
title={Journey, Cleansing, and Restrospective Imaginary Line: Multi-methaporical Perspectives of Organisational Change},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={691-698},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010524800002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - Journey, Cleansing, and Restrospective Imaginary Line: Multi-methaporical Perspectives of Organisational Change
SN - 978-989-758-582-1
AU - Ratnasari G.
PY - 2019
SP - 691
EP - 698
DO - 10.5220/0010524800002900