The Determinants of Morinaga Milk Customers Loyalty in Aceh Province

Adnan Berdan, Adnan Berdan, Mukhlis Yunus, Muhammad Adam, Hafasnuddin, Aiyub, Jumadil Saputra

2019

Abstract

The purpose of this study is to develop the integrated model of Milk customer loyalty in Indonesia. Method of analysis in the research uses literature review. This study uses twenty seven references relates to product quality, brand image, price, advertisement, decision making and customer loyalty. Several studies discuss the relationship between product quality, brand image, prices and advertisement on decision making. Besides that it also reviews the relationship between these variables on customer loyalty. However, it presents the shortcomings of current research and the trends for future study in healthy industry.

Paper Citation

in Harvard Style

Berdan A., Yunus M., Adam M., Hafasnuddin., Aiyub. and Saputra J. (2019). The Determinants of Morinaga Milk Customers Loyalty in Aceh Province. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 817-822. DOI: 10.5220/0010598700002900

in Bibtex Style

@conference{miicema19,
author={Adnan Berdan and Mukhlis Yunus and Muhammad Adam and Hafasnuddin and Aiyub and Jumadil Saputra},
title={The Determinants of Morinaga Milk Customers Loyalty in Aceh Province},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={817-822},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010598700002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - The Determinants of Morinaga Milk Customers Loyalty in Aceh Province
SN - 978-989-758-582-1
AU - Berdan A.
AU - Yunus M.
AU - Adam M.
AU - Hafasnuddin.
AU - Aiyub.
AU - Saputra J.
PY - 2019
SP - 817
EP - 822
DO - 10.5220/0010598700002900