Digital Video Advertising Trend a Consumer Behaviour Study in Industrial 4.0 Era

Arius Krypton

2019

Abstract

On the industrial 4.0 era, organisations have incredibly moved their concentration towards clients as the substances making interest in organisations' items and wellsprings of the incomes. The customer shapes and influence the present market patterns with their wants and inclinations; this requires readaptation of advertising and specialised marketing techniques from organisations. Best offer changes are based on pertinent research and shaped by buyer bits of knowledge, regularly dependent on examples of substance utilisation. The principal focus of this research is to recognise the digital video advertising trend by looking at advanced video media consumption habit of the consumer. The author gathers and sorts optional information which is chosen, collected and formed precisely by plan necessities accessible on Consumer Barometer Research provided by Google. Identification of the most significant digital video advertising patterns to shape advanced promoting in the next years can be considered as the novelty element of this research. The outcomes are focused on advancement and consumer behaviour and plan to highlight possible ways to produce digital video advertising and communicate to clients for a few future years.

Paper Citation

in Harvard Style

Krypton A. (2019). Digital Video Advertising Trend a Consumer Behaviour Study in Industrial 4.0 Era. In Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE, ISBN 978-989-758-530-2, pages 380-386. DOI: 10.5220/0010685800002967

in Bibtex Style

@conference{icvhe19,
author={Arius Krypton},
title={Digital Video Advertising Trend a Consumer Behaviour Study in Industrial 4.0 Era},
booktitle={Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,},
year={2019},
pages={380-386},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010685800002967},
isbn={978-989-758-530-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,
TI - Digital Video Advertising Trend a Consumer Behaviour Study in Industrial 4.0 Era
SN - 978-989-758-530-2
AU - Krypton A.
PY - 2019
SP - 380
EP - 386
DO - 10.5220/0010685800002967