Effects of Social Media on Health Promotion for Millennials

Nur Fadilah Dewi

2019

Abstract

Research Objectives: To determine the effect and benefits of social media as a means of health promotion in the millennial generation towards awareness of healthy living behaviour in accordance with the healthy paradigm proclaimed by WHO namely promoting preventive promotion in health efforts and empowering people to behave healthily and consistently. Design / Methodology / Approach: Quantitative research using a questionnaire and will be explained descriptively by involving Vocational students from the University of Indonesia Hospital Administration Study. All students 100% used social media, IG social media selection being the health promotion media was chosen by 97.6%, around 32.9% wanted content updates every day. The most popular promotional material is info about a healthy lifestyle of around 69.5%. The superiority of IG lies in the quality of images and videos 61.2% with the criteria for success in health promotion on the understanding of each content 34.1%, but 72.9% of respondents stated that health promotion through IG is not optimal. Technological progress has developed very rapidly, as developing countries must be talented in utilising technology. Appropriate use in the health sector can help improve the health status of the community, especially in providing health promotion through social media. This effect shows how valid health promotion through social media can improve awareness of healthy behaviour in the millennial generation.

Paper Citation

in Harvard Style

Fadilah Dewi N. (2019). Effects of Social Media on Health Promotion for Millennials. In Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE, ISBN 978-989-758-530-2, pages 572-577. DOI: 10.5220/0010705100002967

in Bibtex Style

@conference{icvhe19,
author={Nur Fadilah Dewi},
title={Effects of Social Media on Health Promotion for Millennials},
booktitle={Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,},
year={2019},
pages={572-577},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010705100002967},
isbn={978-989-758-530-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,
TI - Effects of Social Media on Health Promotion for Millennials
SN - 978-989-758-530-2
AU - Fadilah Dewi N.
PY - 2019
SP - 572
EP - 577
DO - 10.5220/0010705100002967