The Determination of Customer Location as Human-Computer Interaction in the Retail Trade: Potentials and New Business Models

Matthias Wißotzki, Philipp Schweers, Johannes Wichmann

2019

Abstract

The Customer Journey has to be better grasped and understood, so that enterprises will be able to exist at the stationary trade regarding the future of digital competition. The seamless transition from outdoor to indoor navigation and analyses of movement streams enable many new fields of application, which improve the Customer Journey. The derivation of new fields of application and business models requires knowledge of a market’s needs and potentials. The aim of this work is to determine the needs and potentials for the regulation of indoor location as well as the derivation of new cases of application and potential business models. For this purpose, interviews with experts from leading software and technology companies as well as specialists of retail trade with many years of professional experience were conducted.

Paper Citation

in Harvard Style

Wißotzki M., Schweers P. and Wichmann J. (2019). The Determination of Customer Location as Human-Computer Interaction in the Retail Trade: Potentials and New Business Models.In Proceedings of the 21st International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-758-372-8, pages 425-432. DOI: 10.5220/0007618304250432

in Bibtex Style

@conference{iceis19,
author={Matthias Wißotzki and Philipp Schweers and Johannes Wichmann},
title={The Determination of Customer Location as Human-Computer Interaction in the Retail Trade: Potentials and New Business Models},
booktitle={Proceedings of the 21st International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2019},
pages={425-432},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007618304250432},
isbn={978-989-758-372-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 21st International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - The Determination of Customer Location as Human-Computer Interaction in the Retail Trade: Potentials and New Business Models
SN - 978-989-758-372-8
AU - Wißotzki M.
AU - Schweers P.
AU - Wichmann J.
PY - 2019
SP - 425
EP - 432
DO - 10.5220/0007618304250432