Recommender systems aim at providing data-
driven recommendations to users. In the case of
raising energy awareness and changing users’ en-
ergy habits, these systems can be used to recommend
energy-related actions to the users that could poten-
tially affect their consumption footprint. But first,
they must be able to identify users’ behavior (Zhou
and Yang, 2016) in order to provide recommendations
that match user profile and have a high potential of
being accepted. Such personalized recommendations
are also most likely to be adopted by the user in the
long term and gradually transform user behavior to-
wards energy efficiency.
As mentioned earlier, actions that relate to energy
consumption may differ among users depending on
their habits, but also can be affected by external con-
ditions (e.g. weather and season changes) or individ-
ual user needs, which both may change over time.
Considering the repetitive nature of user habits and
the temporal change in user needs and external con-
ditions, it is necessary that any predictions or rec-
ommendations about user near-future actions must
combine both types of information in order to im-
prove efficiency. In this direction, we examine user’s
daily activities in segments, which are called user
“micro-moments”, in adoption of the term introduced
by Google (Ramaswamy, 2015) for capturing the tem-
poral nature of smartphone usage for covering infor-
mation needs.
The proven success of micro-moments in infor-
mation search and retrieval (Snegirjova and Tuomisto,
2017) can be adopted by personalized assistants that
analyze contextual information from various sources
(e.g. GPS data, environmental information, user sta-
tus and mood, etc.), predict user needs and pro-
actively recommend pieces of information or activ-
ities to the user that maybe useful at that specific
moment (Campos et al., 2014) or place (Bao et al.,
2012). Based on this idea, this paper introduces the
concept of a recommender system that is based on
users’ micro-moments to provide action recommen-
dations that would help users eventually reshape their
habits towards a more energy efficient profile.
In section 2, we summarize the most important
works on micro-moments and micro-moment based
recommendations. In section 3 we begin with a mo-
tivating example and then provide an overview of the
proposed methodology. In section 4 we give the de-
tails of our proposed system architecture. Finally, sec-
tion 5 summarizes our progress so far and the next
steps of this work that are expected to lead to a rec-
ommender system that delivers the right recommen-
dation at the right moment.
2 RELATED WORK
The concept of mining useful knowledge from usage
logs has been discussed several times in the related
literature. Although the initial focus back in 2000
was in web browsing and web usage logs (Srivas-
tava et al., 2000), there are several recent works that
mine user activity logs, outside of the web browsing
environment, including geo-location logs (Sardianos
et al., 2018), app usage logs (Cao and Lin, 2017), bio-
signal logs (Alhamid et al., 2013), etc. The aim of
geo-location log mining works is to discover hidden
patterns in the user’s daily behavior and either high-
light interesting locations and travel sequences (Cao
et al., 2010) or create recommendations for Location-
Based Social Networks (Bao et al., 2015). Overall
log mining approaches, analyze the activity logs of
many users in order to detect the common context
in which certain activities are preferred among users.
Consequently, these patterns and the user’s personal
context-aware preferences are utilized in order to cre-
ate personalized and context-aware recommendations
(Yu et al., 2012).
The term “micro-moments” has been introduced
in the literature with the ‘Janus Factor’ theory for
determining marketing behavior (Stokes and Harris,
2012) and describe the moments where people are
positively positioned towards buying something pro-
moted by a campaign and moments where people are
skeptical and difficult to persuade. Google coined the
concept of micro-moments to the spontaneous inter-
action with smartphones in order to learn, discover,
carry out an activity, or buy a product online (Ra-
maswamy, 2015), but it soon has been expanded to
more fields, introducing new types of micro-moments
that span daily life and can be appropriate for the
tourism industry (e.g. I want to show (Jørgensen,
2017), I want to remember (Wang et al., 2012; Bilo
ˇ
s
et al., 2016)).
In order to transform users’ energy habits, it is im-
portant first to detect them by processing their activity
logs and then to provide the appropriate motivations
that will help them change. According to the “habit
loop” theory (Duhigg, 2013) a typical habitual behav-
ior goes through three stages: i) the cue, a trigger that
puts the brain to auto-pilot, ii) the routine that refers
to the actual action performed by the individual fol-
lowing the cue and iii) the reward, which is the sat-
isfaction induced from completing the routine and an
indicator to the potential to repeat the behavior. Re-
constructing a bad habit loop into a better one requires
detecting the cue, modifying the routine and demon-
strating the reward in order to strengthen the desired
habitual behavior.
“I Want to ... Change”: Micro-moment based Recommendations can Change Users’ Energy Habits
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