organizing the market through supporting the clients
and service providers with each transaction. It
provides the users with the technical and substantive
support during their attempts to order a service on
their own. It is also responsible for carrying out the
duties of the parties to a given transaction. In the
second case, the intermediary, while acting on behalf
of the client, orders a service via the platform and
negotiates the dates of its rendition, or defines the
need for the service and selects the best voluntary
service supplier. The function of intermediary can be
performed by the already existing communities and
organizations which activate senior citizens, e.g.
universities of the third age. What is indispensable in
order to make it possible, is the financing coming
from public and private sources. Apart from the
income from the subscription fees, the financing can
be obtained from a group of patrons, such as state and
self-government authorities or private sponsors,
whose statutory objectives correspond to the
objectives of the discussed business model, i.e. their
aim is to focus on the professional activation of senior
citizens. This group, complemented by the media and
non-governmental social organizations, plays a
significant role in the area of activation and
promotion, which is performed with a partial
participation of the intermediary.
A business model developed in this way
concentrates on the subject of the market connected
with the platform, directed at activating elderly
people in the area of their professional life.
7 CONCLUSIONS
Supplying the market with an advanced platform
integrating providers of services dedicated to people
over 50 years of age and employers who are willing
to hire the representatives of this age group in the
form of a part-time job on a commercial or voluntary
basis on one hand, and the recipients of those
services/tasks, i.e. people who are over 50 years old
on the other, constitutes a comprehensive response to
the needs of the indicated age group. The introduction
into the model of the intermediary, who provides
elderly people with the assistance in the area of price
negotiations, settlements, and verification of service
providers and employers, solves the problem of
senior citizens’ mistrust of the service providers
unknown to them and eliminates the problem of
dishonest users. Additionally, the platform enables
end users concerned to communicate with one
another (chats, blogs, videos, phone calls) and to
exchange opinions on services/tasks in order to
reduce their inner anxiety, fear, or concern related to
the new and unknown.
New forms of distribution of services might
improve the quality of life of elderly people quite
significantly through alleviating the burden of
everyday chores and via social activation due to the
assistance in the usage of a wide range of social-
cultural services and due to providing senior citizens
with the possibility to render services to other people.
ACKNOWLEDGEMENTS
ActGo-Gate was the part of AAL Joint Programme
Call 6, a funding activity that aims to create better
condition of life for the older adults and to strengthen
the industrial opportunities in Europe through the use
of ICT. The consortium consisted of 7 partners from
Switzerland, Germany and Poland. In Poland, the
project was funded by the National Centre for
Research and Development and realized at Wroclaw
University of Economics (AAL6/2015).
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