Interpreting the Results from the User Experience Questionnaire (UEQ) using Importance-Performance Analysis (IPA)

Andreas Hinderks, Anna-Lena Meiners, Francisco Mayo, Jörg Thomaschewski

2019

Abstract

User Experience Questionnaire is a common and valid method to measure the User Experience (UX) for a product or service. In recent years, these questionnaires have established themselves to measure various aspects of UX. In addition to the questionnaire, an evaluation tool is usually offered so that the results of a study can be evaluated in the light of the questionnaire. As a rule, the evaluation consists of preparing the data and comparing it with a benchmark. Often this interpretation of the data is not sufficient as it only evaluates the current User Experience. However, it is desirable to determine exactly where there is a need for action. In our article we present an approach that evaluates the results from the User Experience Questionnaire (UEQ) using the importance-performance analysis (IPA). The aim is to create another possibility to interpret the results of the UEQ and to derive recommendations for action from them. In a first study with 219 participants, we validated the approach presented with YouTube and WhatsApp. The results show that the IPA provides additional insights from which further recommendations for action can be derived.

Paper Citation

in Harvard Style

Hinderks A., Meiners A., Mayo F. and Thomaschewski J. (2019). Interpreting the Results from the User Experience Questionnaire (UEQ) using Importance-Performance Analysis (IPA).In Proceedings of the 15th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-758-386-5, pages 388-395. DOI: 10.5220/0008366503880395

in Bibtex Style

@conference{webist19,
author={Andreas Hinderks and Anna-Lena Meiners and Francisco Mayo and Jörg Thomaschewski},
title={Interpreting the Results from the User Experience Questionnaire (UEQ) using Importance-Performance Analysis (IPA)},
booktitle={Proceedings of the 15th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2019},
pages={388-395},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008366503880395},
isbn={978-989-758-386-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 15th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - Interpreting the Results from the User Experience Questionnaire (UEQ) using Importance-Performance Analysis (IPA)
SN - 978-989-758-386-5
AU - Hinderks A.
AU - Meiners A.
AU - Mayo F.
AU - Thomaschewski J.
PY - 2019
SP - 388
EP - 395
DO - 10.5220/0008366503880395