The Importance of Circular Economy for Indonesia from
Business Perspective
Maria Harliyono and Priskila
Master of Business of Administration (MBA), Universitas Katolik Indonesia Atma Jaya, Sudirman, Jakarta, Indonesia
Keywords: Circular Economy, Waste Management, Plastic Waste in Indonesia, Business Role in Making Indonesia More
Circular, Waste Reduction, Sustainable.
Abstract: A circular economy is an economic system where products and services are traded in closed loops or ‘cycles'.
A circular economy is characterized as an economy which is regenerative by design, with the aim to retain as
much value as possible of products, parts, and materials. This means that the aim should be to create a system
that allows for the long life, optimal reuse, refurbishment, remanufacturing and recycling of products and
materials (Kraaijenhagen, Van Oppen & Bocken. 2016, Ellen MacArthur Foundation, 2016). Indonesia's
economic and population growth has been accompanied by the depletion of natural resources and major
environmental pollution. This study is conducted to highlight the importance of circular economy in Indonesia
due to the high number of waste produced annually without proper management. Indonesia is the second
waste producer (TheJakartaPost, 2015) and four of Indonesia’s rivers are within the 20 most polluted rivers
in the world (The Conversation, 2016). Projected by the Indonesian Misnistry of Environment and Forestry
waste projection will increase by 5 million tons by 2025 and without action taken, global waste is projected
to grow 70% by 2050 (World Bank, 2018). By implementing a circular economy, waste can be transformed
into resources which, aside from reducing the human ecological footprint, it would be beneficial for business
who knows how to utilize this concept.
1 INTRODUCTION
The purpose of doing this study is to help Indonesian
to start realizing that the current consumption habits
are creating a lot of waste that is difficult to
decompose, recycle and re-new which will lead to
depletion of resources. By implementing a circular
economy, Indonesia might produce lesser waste, the
country will be cleaner, people will be healthier, and
the degradation of ecosystems can be minimized.
According to news published by the European
Parliament, the circular economy is very important
because as the world's population is growing and
demand crucial raw materials and energy increasing,
our world is heading to scarcity. With applying
circular economy, pressure on the environment could
be reduced and it will also stimulate innovation and
boost economic growth by creating jobs.
To understand the scale of the problem that the
world is facing against plastic pollution, we ought to
understand various elements of plastic production,
distribution, and the waste management chain. In
September 2018, a study of plastic pollution is
conducted by Hannah Ritchie and Max Roser to
highlight data of world plastic waste (Hannah Ritchie
and Max Roser (2019). Hannah and Max (2018) also
listed down some importance of plastic management
by reminding their reader that:
Plastic pollution is having a negative impact on
our oceans and wildlife health
High-income countries tend to generate more
plastic waste per person. (Higher
consumption/purchase ability per person)
How plastic waste is managed determines its risk
of entering the ocean. High-income countries
have very effective waste management systems;
mismanaged waste, and ocean inputs are therefore
low. Poor waste management across many
middles- and low-income countries means they
dominate the sources of global ocean plastic
pollution.
This makes the improvement of waste
management systems across the world critical to
addressing plastic pollution.
Harliyono, M. and Priskila, .
The Importance of Circular Economy for Indonesia from Business Perspective.
DOI: 10.5220/0008431303630372
In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World (ICIB 2019), pages 363-372
ISBN: 978-989-758-408-4
Copyright
c
2020 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
363
Overall, approximately 80 percent of ocean
plastics come from land-based sources, and 20
percent from the marine.
Figure 1: Mismanaged Waste (% global total), 2010.
(Source: Jambeck et al., (2015)).
Figure 2: Cumulative Global Plastics Production. (Source:
Geyer et al., (2017)).
Figure 3: Share of Plastic Waste that is Inadequately
Managed, 2010. (Source: Jambeck et al., (2015)).
On figure 1. shows how crucial Indonesia have to
start transitioning from linear to a circular economy,
particularly in plastic waste, as Indonesia represent
20% of global total mismanaged plastic waste in the
world.
Figure 4: Plastic Waste Generation, 2010. (Source: OWID
based on Jambeck et al., (2015) & World Bank).
By 2015, Our World in Data shows that the world
has produced 7.8 billon tonnes of plastic ( 1 tonne of
plastic per person).
From Figure 3 and 4, calculated that Indonesia
contributes 4.09 million tonnes in creating un-
recycled plastic waste per year.
2 LITERATURE REVIEW
Linear Economy, the way our industrial economy has
been carried out over the last 150 years. It is a one-
way model of production and consumption in which
goods are manufacture from raw materials, sold,
used, and the incinerated or discarded as waste
(Thibaut. W, 2018). The concept of a circular
economy has been discussed since the 1970s.
However, the system just got more attention lately,
moreover from global companies and policymakers.
In the World Economic Forum 2012 in Davos, the
Ellen MacArthur Foundation (EMF) and McKinsey
Company published a report which evaluates the
potential benefits of the transition to a circular
economy (CE): it could create an opportunity of
US$630 billion a year for only a subset of the EU
manufacturing sectors (Ellen MacArthur Foundation
(2012, p. 5)).
The European Commission has been emphasizing
on the importance of the circular economy, and the
Government of Netherlands has been progressing
with this new system. "The world population is
growing, and this is affecting the environment. To
ensure there are enough food, water, and prosperity
in 2050, we need to switch from a linear to a circular
economy. That's why the government has developed
the Government-wide programme for a Circular
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364
Economy. The aim is to ensure healthy and safe living
and working conditions, and cause less harm to the
environment." (Netherlands Government Website,
2019).
Such an economy is based on a few simple
principles, as shown in Figure 6. First, at its core, a
circular economy aims to design out waste. Waste
does not exist: products are designed and optimized
for a cycle of disassembly and reuse. These tight
component and product cycles define the circular
economy and set it apart from disposal and even
recycling, where large amounts of embedded energy
and labour are lost. Second, circularity introduces a
strict differentiation between consumable and durable
components of a product. Unlike today, consumables
in the circular economy are largely made of biological
ingredients or ‘nutrients' that are at least non-toxic
and possibly even beneficial, and can safely be
returned to the biosphere, either directly or in a
cascade of consecutive uses. Durables such as
engines or computers, on the other hand, are made of
technical nutrients unsuitable for the biosphere, such
as metals and most plastics. These it is calculated
from the start for reuse, and products subject to rapid
technological advance, for an upgrade. Third, the
energy required to fuel this cycle should be renewable
by nature, again to decrease resource dependence and
increase systems resilience (McDonough, W.,
Braungart, M., Cradle to Cradle: Remaking the Way
We Make Things, New York: North Point Press,
2002).
Figure 5: From Linear to Circular Economy
Source: Netherlands Government Website, 2019
https://www.government.nl/topics/circular-economy/from-
a-linear-to-a-circular-economy.
The two Towards the Circular Economy reports
published by the Ellen MacArthur Foundation
provide ample evidence that circularity has started to
make inroads into the linear economy and has moved
beyond proof of concept. A number of businesses are
already thriving on it. Innovative products and
contracts designed for the circular economy are
already available in a variety of forms—from
innovative designs of daily materials and products
(e.g., biodegradable food packaging and easy-to-
disassemble office printers) to pay-per-use contracts
(for tyres for instance). Demonstrably, these
examples have in common that they have focused on
optimizing total systems performance rather than that
of a single component.
Figure 6: The Circular Economy - an industrial system that
is restorative by design. (Source: World Economic Forum,
2019 by Ellen MacArthur Foundation circular economy
team drawing from Braungart & McDonough and Cradle to
Cradle (C2C)).
Source: Ellen MacArthur Foundation circular economy team
3 METHODOLOGY
Analysing secondary data based on Circular
Economy literature review and the content of this
desk review is based on information that collected
The Importance of Circular Economy for Indonesia from Business Perspective
365
through a systematic review of the relevant document
such as books, journals, scientific research, website,
and opinion from the experts in the relevant area and
other trusted information in the world. A desk review
was an implementation model that has been taken
based on data and statements from The Ministry of
Environment and Forestry Indonesia, The European
Economy: From a Linear to a Circular Economy
Report, and other journals, websites, and scientific
researches that related with the Circular Economic
content. However, the limitation of a desk review
approach is that reseachers only can found and rely
on data that is already available on the sources. The
new concept of Circular Economy from linear to
circular and it benefits needs to be describe more
comprehend and clear for measuring the Circular
Economy through specific indicators that make it
successful in implementing. The indicators of the
Circular Economy rely on six basic principles that
should be known and observed (Circle Economy,
2015a) is the infinite nature of matter and material
cycle, the use of renewable energy, supporting
ecosystemic services and natural capital, supporting
healthcare and human activity, supporting society and
culture, the generation of value – both financial and
of other types. But, this research is focused on waste
plastic management that would be reduced through
Cicular Economy concept.
Thus, the World Bank has developed over 50
specific environment and sustainable development
related indicators; Eurostat has developed 32
indicators to measure the efficiency of resources use,
and UN environment has developed indicators for
sustainables development. The main point of
indicators which are the five common areas; resource
productivity, environment related issues, economic
opportunities, social aspects, waste management
(Åkerman, 2016; p. 23).
Resources Efficiency
Indicator Sub-classes:
Energy consumption
Consumption of resources Ecological
efficiency
Ecological footprint
Consumption patterns
Organic farming
Land use
Indicators:
Consumption of natural resources
The consumption of timber
Energy consumption
The use of renewable energy
The proportion of renewable energy by
sources
Domestic material consumption, calculated
by material types
The rate of the surfaces occupied by organic
farms / total area used in agriculture
Energy consumption calculated in terms of
the type of transportation Investment in road
infrastructure by types - Annual energy
consumption / per capita
The rate of energy consumption covered by
renewable sources
Environment and Components
Indicator Sub-classes:
Climate change
Biodiversity
Eco systemic services
Indicators:
Artificial land
Energy consumption
Natural capital
The level of CO2 emissions
The ratio of forests affected by deforestation
The ratio of total area running the risk of soil
erosion
Economic Development
Indicator Sub-classes:
Investment Competitiveness Profitability
Returns Economic value
Market diversity
Indicators:
GDP/capita
The rate of GDP growth
The rate of inflation
Net national income (% of GDP)
Total expenditure on research development
(% of GDP)
Public expenditure on education (% of GDP)
Population
Indicator Sub-classes:
Access to the labour market
Poverty
Consumption behaviour
The protection of human health
Food safety
Society and culture
Education
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Indicators:
Sanitation services
Indicators referring to human health The
unemployment rate
The poverty rate
Healthy life expectancy by gender
Expenditure on healthcare (% of GDP)
The number and size of households
Mean years of schooling
Waste Management
Indicator Sub-classes:
Recycling
o 3R
o 7R
Indicator:
The amount of waste collected/capita
The production of hazardous waste
/economic activities
The population connected to the waste water
treatment system
Solid waste derived from industrial and
household consumption
Radioactive waste management
Waste recycling and reuse
Source: Quantitive Approach to Circular Economy in
the OECD Countries (2018), apud. Akerman (2016).
3.1 Research Limitations
The limitation of this study is for lack of business
stakeholders to realize how to impact the plastic
waste for the environment and the company it self. It
might be happened for the hiding components or
under reporting issues around these Circular
Economy for Indonesia from Business Perspective. In
the other hand, the more information about the
companies program that has been implemented
before is needed to fulfill the completeness of this
study field about the plastic waste issues in Indonesia.
The limitation of this study is a very short time and
the less of the fact of implementation quantitive data
that can get from the business stakeholders. So far,
information that has collected from various literature
are so complex and sometimes contradictory. The
very large number indicators that used in the analysis
carrying the readers unto a general waste reduction.
However, such data can be used in analizing the
pollution due to the use of inefficient plastic waste
reduction.
4 DISCUSSION
From all information that we have got, the conclusion
of this study is based on regulation as written in act
No. 18/2008 that the Indonesian government should
do the targets in implementing of good waste
management especially in plastic reduction. As the
Presidential regulation number 97/2017 on national
policy, household and company must have their
strategy to manage their waste properly. The
programs will be started from reducing waste by 3R
(reduce-reuse-recycle) until 30% to 2025, while
target a reduction plastic waste as much as 70% in
2025 Coordinating Ministy for Marine Affairs
Republic of Indonesia, 2018). There would be five
strategies in national action plans which are;
behavioural change, reduced land-based leakage,
reduce sea-based leakage, enhanced law enforcement
and financial, also reseach and development in
implementing integrated manner on plastic waste
reduction at sea.
Based on the regulation No. 83 the year 2018
about garbage handling sea, there would be five
startegies in national action plans which are;
1. Behavioral Change
Educate youth, campaign, increase awareness,
awards, school curriculum, and train waste
sorting.
2. Reducing Leaks Through Land
Solid waste management, recycking industries are
producing bio / degradable plastics, reuse of
plastic waste (plastic asphalt roads) handling
plastic waste from housing and rivers, and also
payable plastic bags.
3. Reducing Waste Leakage from Activities at
Sea
Reception facilities at ports, bilateral and regional
collaborations, collecting plastic waste from
coastal and marine areas, plastic waste
management in tourism.
4. Law Reinforcement and Funding
Supervision and monitoring, financing
commitments, public heatlh, and ecological risk
assesments due to microplastic, application of
incentives, and disincentives.
5. Research and Development
Biodegradable plastic from
cassava/seaweed/palm oil, impact on human
health, innovation, and technology for the circular
economy, and waste to energy solutions.
The Importance of Circular Economy for Indonesia from Business Perspective
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Target reduction of ocean waste 2018-2015 with a
total estimate of plastic waste 1,692 million ton/year
BPS and Inaplas (Kemenperin). Total of National
waste is 65.8 million ton (Jakstranas LKHK 2017).
Meanwhile, this target is also needing more support
from the government as well as written ini policy
transformation (Law No. 18/2008, Govt Reg No.
81/2012, and Presidential Decree No. 97/2017).
Shifting the paradigm from the the upstream to the
downstream (before the law, law implementation,
until the advance implementation). The advance
implementation refers to the Circular Economy which
means, that would be less waste by design, make
waste a new life as long as possible sustainable cities
and communities, and also responsible consumption
and production. As a solid waste potential, plastic has
become the 2nd largest amount that possible to
pollute the environment (MoEF Indonesia, 2016-
2017).
On the mainland, Circular Economy concept on
solid waste management (Ministerial Decree
No.13/2012). The integrated solid waste management
program is managed by the source to the final
treatment (TPA) with promoting the 3R (reduce-
reuse-recycle) and the Circular Economy may use the
concepts of “Waste Bank Mechanism”. The works of
waste bank program is a kind of solid waste facility
that managed by community (informal sector) to
collect re-cycle solid waste by educating people to do
segregation the waste from the source and bring it’s
waste to the waste bank, including the separation of
organic trash, plastic, and organic. The scheme would
be the easiest way to succeed in the program and
becoming the customs conducted routine and
compulsory by the community around. After that, the
community will get the benefit such as the garbage
that has been separated and grouped by type,
especially plastic waste that can then be used as a
livelihood for the local community. Besides that, the
results of the exchange of waste in the community
banks of this waste will then give some money to
those who have passed it instead of the trash.
The impact of the implementation of 3R program
solid waste management through the waste bank to
promote resource efficiency and Circular Economy.
In 2017, the total waste bank was about 5.244
spreading in 34 provinces and 219 cities in Indonesia.
But, need more time and an excellent method to make
this program massive in Indonesia. There are several
benefits in social, environmental, and economic
benefits from the Circular Economy of the waste
bank;
1. Increase solid waste treated in the source
(ton/year)
2. Create job opportunity for community
3. Contribute to the national waste reduction
4. More Circular Economy (Income)
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From the perceptions of companies who have
implemented the circular economy shows the
commitment of the companies that have supported
this movement and want to reduce the use of plastic
waste to the impact of the use of plastic waste. As an
example of the circular motion of the real economy,
Unilever argues that plastic packaging plays a critical
role in making our products appealing, safe, and
enjoyable for our consumers “So we've committed to
ensuring that all of our plastic packagings is fully
reusable, recyclable or compostable by 2025.”
Nestle aiming to make it’s packaging recyclable
or re-usable by 2025, "Nestle believes that there is an
urgent need to minimize the impact of packaging on
the environment.”
Danone,-AQUA plastic pladge, as a pioneer, an
iconic brand has the opportunity to drive change at
scale. "Against a backdrop of rapid advancement in
technology and increasing consumer concern about
plastic waste, now is the time for AQUA to use it’s
voice and act.”
4.1 Commercial Opportunities Today
In developing countries, more circular opportunities
are lost at the manufacturing stage. In developed
countries, losses are more heavily concentrated at the
consumer level (Arthur M, 2013). Especially in
packaging that would be more time for circulation
and end of life materials can be cycled back through
one of two forms: either recycling the materials or
returning nutrients to the soil via biodegradable
packaging.
Recycling – solution when it is able to reuse and
renew the plastic packaging from the trash and with
the environmental friendly compositions. Arthur M,
2013 also said that this case shows a profit of nearly
USD per tonne of plastic collected fro recycling. In
parallel, more thoughtful product design and material
choices should also significantly improve recovery
and regeneration solutions.
Biodegradable packaging - more choice that
correctly and become the alternative solution when
using packaging return of bio-based materials such as
seaweed or cassava. The lack of this packaging
materials are currently more expensive than
traditional packaging but, right now that problems are
being developing and could allow the profitable
evolution of biodegradable packaging. As Steve
Sharp, executive director of marketing at Marks &
Spencer, says: “Not many years ago people would
have been incredulous at the idea of routinely
recycling bottles and plastic, yet this is now
commonplace behavior. We want to try to achieve
that same shift of behavior with our Shwopping
campaign and make recycling clothes a habit”.
4.2 Accounting for the Business and
Economic Benefits
Based on research for the fast-moving consumer
goods could be much ad USD 700 billion per annum
in material savings or a recurring 1.1 per cent of 2010
GD, all net of materials used in the reverse-cycle
processes. Also, those materials savings would
represent about 20 per cent of the materials input
costs incurred by the consumer goods industry. In
addition, by 2030 the prize could be much more than
700 billion and we expect to see circular business
models accounting for a large part of the global bio-
value chains.so, it is not distant worls, investors,
managers, and regulators will be talking about how
companies get going and start learning how to
hybridise their business models for markets that will
be worth well over USD 25 trillion.
Refers to a potential consumption time bomb,
there will be 1.1 billions more people, shift to
packaged products, 1.8 billion more middle class
consumers, and much greater waste at the end of life.
Food (caloric consumption) will increase 24%, food
spending will increase 57%, packaging will increase
47%, and end of life materials will increase 41%
(Macarthur, E. (2013).
The Importance of Circular Economy for Indonesia from Business Perspective
369
5 RESULTS
The finding of this study is that Indonesia still
produces way more plastics than the capacity to
manage plastic waste. It is true that the government
has become more aware of this matter. Thus the
nudge for action is still very low. The data that
supports this finding is mentioned in the introduction
of the study. Indonesia produces approximately 5.05
million tonnes of plastic waste, which 81% of them
are inadequately managed (Jambeck et al. (2015) &
World Bank). Government policy shows that law
No.18/2008 been a long time make laws that govern
about plastic waste, but there is no effort that looks
good from the support of the Government in
providing support for the company nor the
community to attempt to separate the plastic waste
and avoid their use.
Companies such as Danone, Nestle, and others
have been doing their action in conducting prevention
and solution to cope with a large number of plastic
waste in Indonesia but their promotion is still very
minimal, and there is no notice that opens in the
media, as well as people, make the image as if they
did not contribute. It still needs publications and more
awareness from society. Through these events we can
see the concern of society increased based on the
Whale who died because they ate the plastic that
seems right to prey they can eat like a jellyfish
because of the physical form and colour resemble the
shape and It turns out that after stranded inland
content body filled with plastic waste with a number
of 5.9 kilograms.
As a first step, we can do is being more aware and
plan to have started at the individual level, base on
article (wwf, 2018):
Recycle everthing you can.
Use your own cutlery, food containers, and
KeepCups when getting a takeaway, rather than
using disposable alternatives.
Participate in beach or community cleans-ups.
Tell the waiter to hold the straw when purchasing
drinks.
6 CONCLUSIONS
Throughout the study, we have seen progress on how
Indonesia wants to make a more sustainable way of
consumption. The circular economy has become a
focus for the government, although to create this
system, not only the government that needs to play a
role. The citizen/society, education institution, and
businesses have also taken their roles to make this
system works better and make it be more effective.
We believe there are still things that can be
improved in order to create sustainable Indonesia.
a. Product Design from nature that has good
monetary value and meet environmental friendly
standard.
b. More awareness and education on the impact of
circular economy (ex: what will happen if the
population keep increasing, resources keep
depleting and no action taken)
c. Government policy to encourage businesses to
make the sustainable product more favorable (ex:
less tax for easier product recycle process &
subsidize project for recycling system or
development or more circular products)
d. Government to make standard criteria for goods
production along with having a certification
institution for environmentally friendly
goods/products.
e. Renew the system of waste collection to create
more effective recycling process especially
household, office and restaurant waste.
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