replace the asset (replicate/replacement value)
(Damodaran, 2006).
b. Discounted Cash Flow Valuation
In discounted cash flow (DCF) valuation, the
value of an asset is the present value of the expected
cash flows on assets, discounted at a rate that reflects
the risk of these cash flows (Damodaran, 2006).
c. The Relative Valuation
Valuation of assets using relative valuation is the
purpose of valuing an asset based on the similarity of
the asset valued in the market (Damodaran, 2006).
There are two primary consequences in relative
valuation. First, when we will do a valuation using
this method, the price of an asset must be
standardized first. General practice is by converting it
to multiples of frequently used variables, such as
earnings, book value, or revenue. Second, looking for
similar assets to compare (Damodaran, 2006).
d. Contingent Claim Valuation
In a contingent claim valuation (CCV), the option
price model is used to assess an asset. A contingent
claim or option is an asset that is paid only in certain
contingency conditions, for example in the
mechanism of a call option in the condition of the
underlying asset more penetrating the agreed value,
or put option mechanism if less than the agreed value
(Damodaran, 2006).
With these valuation methods, we can estimate an
intrinsic price, then, compared to the market price. If
the intrinsic price is higher than the market price, that
is mean the current market price is in an undervalued
position, so it is worth buying. If the intrinsic price
obtained is lower than the market price, then the stock
price is in an overvalued position, so the stock should
be sold. Moreover, if the intrinsic price is the same as
the market price, then the stock price is in the position
of fair-valued, so it is recommended to hold the stock
(Damodaran, 2006).
Relative valuation is used to validate the DCF
valuation results. The valuation results using this
method must be compared between one company and
another. One of the most popular approach in relative
valuation is price earnings ratio (PER) (Aljifri and
Ahmad, 2018). Before deciding to invest, it is
necessary to know whether the PER value of a
company is above or below the industry average. If it
is smaller, then the PER value of the company is in an
undervalued, so it is worth buying. Conversely, if it is
higher than the industry average, then the stock is in
an overvalued position, so it is worth selling. If the
PER is equal to the value of the industry, then the
stock is in a position fair-valued, and the shares
should be held (Damodaran, 2006).
Another popular multiple is the Price Book Value
approach (Aljifri and Ahmad, 2018). With the PBV,
the reference is the book value of the company's
shares, as reported in the audited financial statements.
Based on this theory, the best PBV is one, meaning
that the market price is equal to the book valuation
price. If it is smaller than one, the company's stock is
in an undervalued position, so it is worth buying.
Conversely, if it is higher than one, then the stock is
in overvalued position, so it should be sold
(Damodaran, 2006). However, since PBV is one
approach of relative valuation, we also need to
compare with the industry average as a baseline when
making an investment decision using PBV.
2.2 Firm Value
The value of an investment is essentially the present
value of cash flows obtained from the company
resources management (Mohammad, 2016). The
value of an investment in a company is closely related
to the value of the company's shares (Baresa et al.,
2013). Two main controls that determine the value of
share, the first is the perception of investors, and the
second is demand and fulfilment (demand and
supply) (Damodaran, 2006). The stock price in the
market (market price) does not necessarily reflect the
real price of the company (Paramitha et al., 2014).
The business conditions of the company will
significantly influence the value of a company
(Paramitha et al., 2014).
Meanwhile, the macro conditions, such as the
political, economic, social conditions of the country
strongly influences the company operation and the
industrial conditions. Therefore, in addition to
evaluating the company, it is essential to conduct an
assessment of macroeconomic and industrial
conditions in the country where the company is
engaged in business activities (Paramitha et al.,
2014).
The main objective of corporate financial
management is to maximize company value.
Financial policies, corporate strategies, and company
values are mutually supportive (Damodaran, 2006).
The positive growth of company value is an
achievement desired by its owners because the
increase in the value of the company is synonymous
with the welfare of its owners as well (Zemba and
Hendrawan, 2018).
2.3 Discounted Cash Flow
The Discounted Cash Flow (DCF) is a valuation
method of an assets by assuming its present value’s
cash flows (cash flows) that can be generated by the
asset, discounted at a specific ratio which represents
the risk of cash flows (Damodaran, 2006). We can
calculate the cash flow generated by an asset with
following basic formula where E(CF) is the
ICIB 2019 - The 2nd International Conference on Inclusive Business in the Changing World
664