The significant influence of perceived justice on
sustainable consumption and the positive relationship
between them shown in this research means that the
higher the level of perceived justice, the higher level
of sustainable consumption. Therefore, there is a
possible synergy between environmental justice
scholarship and sustainable consumption scholarship.
It was affirmed that the feeling of justice would drive
people to make the environment better and
convenient. Injustice causes some inconvenience, so
that people usually intend to ignore such situations
4
.
From this research, we also know that the influence
of perceived equality justice on sustainable
consumption occurs more often in a scarcity
environment. Resource scarcity has a positive
relationship with perceived equality justice but a
negative relationship with perceived equity justice
(Hegtvedt, 1987). It means that in a scarcity
environment people tend to prefer harmony and
justify equal outcome (Kazemi, 2006).
Figure 2: The interaction between perceived justice and
resource scarcity.
Returning to the research gaps, the position of
people as the object of an environmental problem can
be empowered as a subject of the environmental
solution. The feeling of injustice can drive people to
shift their behavior to create a new and better
environment.
5 CONCLUSION
We can conclude that perceived justice influences
sustainable consumption, and that scarcity of
resources moderates the relationship between
perceived justice and sustainable consumption. In an
abundant resource situation, the influence of
perceived equality justice on sustainable
consumption is higher than the influence of perceived
equity justice. On the contrary, when resources are
scarce, the influence of perceived equity justice is
higher than that of perceived equality justice. This
research shows that people might be the object of
environmental justice, but they can be the subjects of
sustainable consumption. Environmental injustice
drives people to curb it by engaging in sustainable
consumption. The integration of environmental
justice scholarship and sustainable consumption
scholarship opens up a new perspective in exploring
environmental problems.
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