
 
liabilities than there is equity. A lower debt to equity 
implies a more financially stable condition. Creditors 
view a higher debt to equity ratio as risky because it 
shows  that  the  investors  have  not  funded  the 
operations  as  much  as  creditors  have.  In  2016  the 
company has better debt to equity ratio which is 0,4 
means that only 40% of its assets is financed by debt 
but generally speaking, the trend of the ratio itself is 
decreasing. 
4.2  Porter’s 5 Forces 
a.  Threat of new entrants 
The  first  one  is  threat  of  new  entrants.  It 
refers  to  the  threat  new  competitors  to 
existing businesses. Porter believed that the 
possibility of new entrants had a significant 
part to play in developing and changing the 
competitive dynamics of any industry. The 
threat  may  change  the  competitive 
environment  and  directly  impacts  the 
profitability of an existing firm. Electricity 
sub  sector  is  Indonesia  is  still  primarily 
owned by the government through PT PLN 
Persero,  by  that  matter  the  threat  of  new 
entrance  is  low.  Even  it  is  possible  for 
private  sector  to  penetrate  electricity 
industry in Indonesia but the control of the 
sector  is  still  owned  by  PT  PLN  Persero. 
Private sector is only allowed to become a 
generator provider and then PT PLN Persero 
buy  the  electricity  supplies  that  has  been 
generated  by  the  generator  to  fulfill 
electricity  demands  through  an  agreement 
called  PPA  (Power  Purchase  Agreement). 
So, private sector is not allowed to distribute 
and  transmit  the  electricity.  The  impact  is 
the  market  share  of  the  electricity  is  fully 
owned by PT PLN Persero and it is really 
hard  for  the  new  entrance  to  penetrate 
Indonesia  unless  there  is  a  change  in 
regulation. Even the private sector is able to 
penetrate,  their  ability  to  generate  profit 
through  this  sector  is  limited  because  the 
government has full control of the sector. 
 
b.  Threat of substitution 
Porter’s threat of substitutes definition is 
the  availability  of  a  product  that  the 
consumer  can  purchase  instead  of  the 
industry’s product. A substitute product can 
be  from  other  industry  that  offers  similar 
benefits  to  the  consumer  as  the  product 
produced by the firms within the industry. 
Electricity does not have substitute but it can 
be  generated  from  different  sources  of 
energy  but  the  cost  of  switching  into  that 
substitutes  such  as  solar  panel,  gas  etc.  is 
high.  Currently,  majority  of  the  electricity 
production  is  generated  from  coal.  In  this 
matter, the threat of substitution is low. 
 
c.  Bargaining power of buyer 
Bargaining  power  of  buyer  refers  to  the 
pressure consumers can exert on businesses 
to  get  them  to  provide  higher  quality 
products, better customer service and lower 
prices.  The  presence  of  strong  power  of 
buyer may reduce the profit potential in the 
industry. Buyers could increase competition 
among the industry by forcing down prices 
and  bargaining  for  improved  quality  and 
those acts could result diminished industry 
profitability.  There  are  several  groups  of 
buyers  for  electricity  sector,  which  are 
households, business, industrial and others. 
All of which has medium bargaining power 
since  the  generation,  distribution  and  the 
transmission of the electricity still owned by 
PT  PLN  Persero  but  the  basic  electricity 
tariff is an important concern for the citizen 
because it is considered as one of their basic 
needs and the government as the protector of 
the citizen can not be increasing the tariff as 
they want to. The tariffs are charged in such 
a  way  as  to  not  create  problems  for  the 
citizen as the customers as well as for the 
companies  in  the  business  and  industrial 
group. 
 
d.  Bargaining power of supplier 
Bargaining  power  of  supplier  is  the 
mirror  image  of  the  bargaining  power  of 
buyers  and  it  refers  to  the  suppliers  could 
pressure the companies by raising the prices, 
lowering  their  quality  or  reducing  the 
availability  of  their  products.  However,  a 
strong supplier can make an industry more 
competitive and decrease profit potential for 
the  buyer.  There  are  several  sources  to 
generate electricity such as coal, natural gas, 
geothermal  and  water.  Coal  generated 
101.244 GWh from 164.366 GWh total non-
fuel generated electricity. As stated above, 
currently coal is the major fuel to generate 
electricity. Coal is one of limited resources 
so  the  coal  suppliers  are  in  dominant 
position.  But  because  electricity  sector  is 
hold  by  the  government,  the  government 
itself have their own intervention  to  make 
the coal supply meet its demand to generate 
ICIB 2019 - The 2nd International Conference on Inclusive Business in the Changing World
732