liabilities than there is equity. A lower debt to equity
implies a more financially stable condition. Creditors
view a higher debt to equity ratio as risky because it
shows that the investors have not funded the
operations as much as creditors have. In 2016 the
company has better debt to equity ratio which is 0,4
means that only 40% of its assets is financed by debt
but generally speaking, the trend of the ratio itself is
decreasing.
4.2 Porter’s 5 Forces
a. Threat of new entrants
The first one is threat of new entrants. It
refers to the threat new competitors to
existing businesses. Porter believed that the
possibility of new entrants had a significant
part to play in developing and changing the
competitive dynamics of any industry. The
threat may change the competitive
environment and directly impacts the
profitability of an existing firm. Electricity
sub sector is Indonesia is still primarily
owned by the government through PT PLN
Persero, by that matter the threat of new
entrance is low. Even it is possible for
private sector to penetrate electricity
industry in Indonesia but the control of the
sector is still owned by PT PLN Persero.
Private sector is only allowed to become a
generator provider and then PT PLN Persero
buy the electricity supplies that has been
generated by the generator to fulfill
electricity demands through an agreement
called PPA (Power Purchase Agreement).
So, private sector is not allowed to distribute
and transmit the electricity. The impact is
the market share of the electricity is fully
owned by PT PLN Persero and it is really
hard for the new entrance to penetrate
Indonesia unless there is a change in
regulation. Even the private sector is able to
penetrate, their ability to generate profit
through this sector is limited because the
government has full control of the sector.
b. Threat of substitution
Porter’s threat of substitutes definition is
the availability of a product that the
consumer can purchase instead of the
industry’s product. A substitute product can
be from other industry that offers similar
benefits to the consumer as the product
produced by the firms within the industry.
Electricity does not have substitute but it can
be generated from different sources of
energy but the cost of switching into that
substitutes such as solar panel, gas etc. is
high. Currently, majority of the electricity
production is generated from coal. In this
matter, the threat of substitution is low.
c. Bargaining power of buyer
Bargaining power of buyer refers to the
pressure consumers can exert on businesses
to get them to provide higher quality
products, better customer service and lower
prices. The presence of strong power of
buyer may reduce the profit potential in the
industry. Buyers could increase competition
among the industry by forcing down prices
and bargaining for improved quality and
those acts could result diminished industry
profitability. There are several groups of
buyers for electricity sector, which are
households, business, industrial and others.
All of which has medium bargaining power
since the generation, distribution and the
transmission of the electricity still owned by
PT PLN Persero but the basic electricity
tariff is an important concern for the citizen
because it is considered as one of their basic
needs and the government as the protector of
the citizen can not be increasing the tariff as
they want to. The tariffs are charged in such
a way as to not create problems for the
citizen as the customers as well as for the
companies in the business and industrial
group.
d. Bargaining power of supplier
Bargaining power of supplier is the
mirror image of the bargaining power of
buyers and it refers to the suppliers could
pressure the companies by raising the prices,
lowering their quality or reducing the
availability of their products. However, a
strong supplier can make an industry more
competitive and decrease profit potential for
the buyer. There are several sources to
generate electricity such as coal, natural gas,
geothermal and water. Coal generated
101.244 GWh from 164.366 GWh total non-
fuel generated electricity. As stated above,
currently coal is the major fuel to generate
electricity. Coal is one of limited resources
so the coal suppliers are in dominant
position. But because electricity sector is
hold by the government, the government
itself have their own intervention to make
the coal supply meet its demand to generate
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