A Web Application Model to Promote Tourism from the Educational
Context: Case Study Ecuador
Liliana Enciso
1 a
and Pedro-Pablo Alarc
´
on
2
1
Grupo de Investigaci
´
on Innovaci
´
on Tecnol
´
ogica Educativa,
Departamento de Ciencias de la Computaci
´
on y Electr
´
onica, Universidad T
´
ecnica Particular de Loja,
San Cayetano Alto, 1101608, Loja, Ecuador
2
Departamento de Sistemas Inform
´
aticos, Universidad Polit
´
ecnica de Madrid, Crta. de Valencia km.7, 28031,
Madrid, Spain
Keywords:
LOXATOUR, Location, Mobile, Web, Tourism, Quick Response, Education, Innovation.
Abstract:
In today’s world, where the use of mobile devices has increased significantly, commerce is forced not only
to offer its services through a web page or an office but through location-based services as a technology for
fast information access. However, solutions for obtaining the specific location of the user or the service make
it necessary to rely on additional hardware and/or software within the mobile device or as part of the system
infrastructure. This work presents a localization model adapted to the city of Loja (Ecuador). The model
combines several options of visualization to provide reliable services to the tourist: mobile, web and touch
panel along with the application of Google Maps showcases data such as hotels location, museums, churches,
cathedrals, and location-based ads. Furthermore, this combination allows an easy data access from any mobile
telephone system by using QR (Quick Response). Additionally, consultations can be made through Touch
Panels.
1 INTRODUCTION
Information and communication technologies (ICTs)
are, fundamentally, tools to support the activities of
organizations while allowing an optimal and rapid
response to the processes of their systems. Moreover,
since all economic sectors are being affected to
a greater or lesser extent by ICTs, the tourism
sector is not the exception. However, although the
implementation of point-in-time systems such as the
administration or management of resources is high
in this sector, their acceptance is still incipient in
some countries, especially with regards to end-user
services and systems (Enciso et al., 2016). Currently,
there are several initiatives in the field of localization
that are linked to tourism, but each one of them
is adapted to its own ”reality” and to its specific
requirements. This means, of course, that they
tend to analyze their exploitation context, the actors
involved and the technological, social and business
barriers that may affect them (Wang et al., 2016).
ICTs are indeed a way to innovate, effectively satisfy
the needs, and design new services in a sector so
a
https://orcid.org/0000-0002-2918-9033
representative in many national economies such as
tourism (Czakon and Kawa, 2018), (Gavalas et al.,
2014). Thus, in a context where supply is increasing,
many companies linked to tourism have concentrated
on the development and assembly of tourism products
(Benur and Bramwell, 2015), (O’Cass and Sok,
2015), others on the value of their brand and the
intrinsic added value of a tourism service provider
(G
´
omez et al., 2015), (Banerjee et al., 2015). More
importantly, new services will be a differentiating
element for all the agents that somehow benefit from
the tourism (kaisar et al., 2017). Complete and
accessible information points, value - added services
available at hotels, quality information in historic
sites or support systems for tourist guides (Chiappa
and Baggio, 2015), (Marine-Roig and Clave, 2015),
are only some of the aspects in which localization
technologies can contribute and undoubtedly attract
more and more quality tourism (Enciso et al., 2016),
(kaisar et al., 2017).
Enciso, L. and Alarcón, P.
A Web Application Model to Promote Tourism from the Educational Context: Case Study Ecuador.
DOI: 10.5220/0008507004970505
In Proceedings of the 15th International Conference on Web Information Systems and Technologies (WEBIST 2019), pages 497-505
ISBN: 978-989-758-386-5
Copyright
c
 2019 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
497

1.1 Organization of Information
This document is structured in three parts. The first
part reviews the localization technologies available
to support tourism services. These, in turn, are
divided into two main groups: those that use mobile
and satellite networks and those designed to place
the user in limited spaces that use wireless local
area technologies. The second part synthesizes the
characteristics of the Ecuadorian tourism sector to
support the model proposed. Data such as mobile
devices by operators, the percentage of smartphone
users, and the percentage of population with Internet
access is shown as well. The third part presents
the business model of the services, establishing an
architectural model and three forms of visualization
of the application. Finally, business opportunities
and possible obstacles for this implementation are
discussed.
2 TOURISM LOCALIZATION
SERVICE
2.1 Localization Technologies
2.1.1 Localization via Mobile and Satellite
Networks
All methods described in the following lines are based
on the technology for terrestrial mobile networks.
Some of them can be implemented directly, others
need to be modified in the network, while the rest also
requires extended functionality in the user’s terminal.
Location information has always been present in
GSM cellular networks since it is necessary for
communication establishment and maintenance, but it
was initially not accessible outside the network nodes.
Nowadays, the necessary elements to do so have been
introduced. On the other hand, for UMTS networks
this information is already an integral element of
the radio access network. At the same time, the
network core includes all the necessary elements so
that the position can be known both indoors and
outdoors (Piccolo, 2008) (Cluzeaud et al., 2010). Due
to advances in mobile technology, context-sensitive
applications are steadily growing in importance.
Therefore, the ability to develop accurate and reliable
localization systems has become a necessity (Stella
et al., 2014). In this regard, analyzing signal intensity
based on the digital footprint is now widely adopted
since most mobile devices comprise different wireless
access technologies, making localization a relatively
easy process.
2.1.2 Localization via Wireless Networks
Despite the limitations and drawbacks of outdoor
localization techniques, they are still powerful enough
to provide numerous end-user services. The challenge
now is indoor localization. For instance, places where
GPS (Global Positioning System) loses its precision
due to obstacles such as walls and ceilings, and
where the error of the systems studied for traditional
mobile cellular networks is usually inadmissible.
Nevertheless, valuable studies that debrief location
via GPS with the help of smartphones remain in
force (Chun et al., 2011). A thorough example is
an indoor localization ecosystem called Guoguo (Liu
et al., 2013). Parallel, applied research looks for
other options such as the use of non-GPS phones
through data records on connectivity and positions via
an optimized Bluetooth network (Li et al., 2013).
• Bluetooth (Zhu et al., 2012), is a technology
designed to offer personal network connectivity
through a mobile device and at a low cost. It
allows users to connect multiple devices: laptops,
PDAs, mobile phones, etc., and it offers LAN
or WAN connection through any access point.
Bluetooth works at 721 kbps in a range of 10
meters and it is expandable up to 100 meters
through repeaters. The frequency that it uses
ranges between 2.4 and 2.48 GHz. In addition,
due to its mobile and low-cost technology nature,
it has low energy consumption; to effectively
transmit at 10 meters, it uses 1mW of power,
while to reach 100 meters it uses 100mW of
power.
• Local Area Network (LAN) wireless technologies
are experiencing a deployment boom. Numerous
wireless network providers are installing their
systems in hotels, cafes, airports and other
buildings. These new infrastructures also
support mobile devices localization (kaisar et al.,
2017), so location-based services in LAN
environments are viable (Aikawa et al., 2014).
In the scope of heritage and tourism, different
experimental networks have also been set up
(Shang et al., 2011). For example, in museums,
archaeological excavations, hotels and theme
parks. These services are designed to provide
information of interest linked to your current
position. Other types of technology applications
include integrated environments based on the
measurement of the mobile network signal
intensity and indoor localization systems based on
Bluetooth connectivity (Chen and Wang, 2014).
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498

2.1.3 Localization via GPS and TV Signal
In terms of localization effectiveness so far, no
technology works with optimum performance
in all environments. To cover this limitation,
different solutions appear. One of them is based
on the combination of the GPS system and a
technique that allows locating a terminal through
the synchronization signals of television(TV) (Chun
et al., 2011). Another is a coordinated localization
algorithm for mobile sensor networks that operates
under the GPS, currently inefficient for indoor areas
(Suh et al., 2014), (Katagiri, 2018). The system based
on TV signals, depending on the applicability and
the type of implementation, is effective for indoor
localization where GPS usually fails on its own.
High power and high bandwidth signals are used
to determine the position in this system where they
are continuously transmitted by analog or digital TV
stations. However, final results depend on factors
such as the coverage of TV stations, the different
levels of attenuation and multipath propagation. On
the contrary, GPS global coverage is critical when TV
signals become weaker. (i Agust
´
ı, 2018),they applied
a mixed-method approach, which included spatial
analyses and cartography, to study the promotion of
tourism.
3 LOCALIZATION SYSTEMS
Location-based services are not recent topics. In
fact, many developers and researchers have constantly
worked on innovation initiatives for localization and
information access services. These include among
others: Pelekis N. et al (Pelekis et al., 2008). Here
the author develops a prototype system based on a
powerful trajectory database query language, which
allows the aggregation support ‘Location Based
Services (LBS)’ to map the route that would make
an object looking for another object in a specific
place. This applied to finding the nearest taxi.
Silva, A.P. and Mateus (Silva and Mateus, 2003).
Based on optimization and simulation, this article
presents a new approach to the problem of taxi
assignment in a mobile. The objective is to predict
the impact of the interaction between the allocation
algorithm and that of the fleet. The approach and
limitations of the proposal, and some results of the
simulation such as the mean time of transportation
and the average non-attendance of mobile users,
are also scrutinized. Rashid Omer (Rashid et al.,
2008). A system that can be used with any other
mobile phone system to provide location-based and
ad information to any Bluetooth-equipped mobile
phone without the need for client-side software
installation. The system is easily deployable without
the need for users to do something complex with
their Bluetooth switch. Martinez G. (Martinez et al.,
2009). In this project, the authors show the relevance
of a GIS application development for consultation
and location of different points of interest in the
city of Guayaquil-Ecuador. This, while allowing
information access in a user-friendly interface. As
a limitation, this project only offers searches via the
Web. Berm
´
udez R. (Bermudez, 2013). Through the
creation of a web application, accessible from any
fixed or mobile device with Internet access, the author
creates an environment that promotes both internal
and external tourism in Ecuador while providing the
user with as much information as possible. This,
related to the closest tourist attractions. As a
limitation, the application depends on the different
municipalities of Ecuador uploading their tourist
information.
4 TOURISM IN ECUADOR
Before focusing on the study of localization services
and their application in the tourism sector, it is
important to review the main characteristics of
the Ecuadorian case. For this reason, this section
compiles tourism and general data from governmental
institutions in order to draft the best proposal for
high-quality services. The study of tourism of the
other cities development has been characterised
by a troubled dialectic between applied studies of
tourism’s contribution to economic development
and theoretically-informed political economy
analyses(Bianchi, 2018). In Ecuador, various
digital portals to publicize the most visited tourist
places can be found. These, however, do not stress
on localization services. Moreover, according to
statistical data from both the Ministry of Tourism
and the National Directorate of Migration, the
most visited provinces are Guayas and Pichincha.
Nevertheless, this data does not properly express
reality, since statistics of tourists just in transit
are included (both provinces have high-traffic
international airports). The ICT-based model
proposed for the province of Loja aims to boost
the tourism sector of the region capitalizing on
its great biodiversity and historical and cultural
wealth. The design of a localization model using
the current technologies will allow the operators of
tourism services of Loja to provide a high-quality
service. At the same time, the possibility for tourists
A Web Application Model to Promote Tourism from the Educational Context: Case Study Ecuador
499

Figure 1: Foreign visitors, per province (de Turismo de
Ecuador, 2014)(INEC, 2014).
to independently locate a lodging service or a
popular place may optimize their time and resources.
In Ecuador, the entities that gather and publish
official tourism indicators are the National Institute
of Statistics and Censuses (INEC), the National
Directorate of Migration and the Central Bank of
Ecuador (BCE). In May 2014, sustained growth in
foreign visitors’ arrivals to Ecuador was maintained,
reflected in a 13% increase in relation to the arrivals
registered in May 2013. For the period, January-May
2014, 16% growth is also registered in relation to the
same period of the previous year. The same logic
applies to the statistics of foreign visitors who have
entered Ecuador between the year 2013 and 2014.
The 42% of foreign visitors’ arrivals is registered
at the Mariscal Sucre International Airport
corresponding to the province of Pichincha, 23% is
registered at the Jos
´
e Joaqu
´
ın de Olmedo International
Airport corresponding to the province of Guayas,
both airway. The remaining 30% of arrivals
corresponds to terrestrial entrances, mainly through
the provinces of Carchi and El Oro (Figure 1).
According to the record of Ecuadorian exports, the
$1,038.7 million USD the country received in 2013
and the $1,251.3 million USD registered in 2014 put
the tourism sector in the fourth economic position
after two agriculture categories and processed
seafood. More importantly, if we characterize the
foreign tourist in relation to the national tourist, it
will be clear that although a national tourist travels
the Ecuadorian territory more often, the length of
a stay for a foreign tourist is greater. Accordingly,
the average expenditure/budget of a foreign tourist
is always higher, Figure 2 and Figure 3. Another
type of tourism that is considered in this work is the
one attached to religious reasons. In the province of
Loja, the pilgrimage of ”La Virgen de El Cisne” takes
place, obtaining a great influx of tourists from all over
the country and even abroad. Other market niches
linked to specific activities such as sports, cultural
events, etc., can be considered as well. These groups,
maybe non-representative from a quantitative point
of view, may qualitatively be a considerable source of
income if specific services are designed to fulfill their
needs. As mentioned before, one of the most used
devices for Internet access is the mobile telephone.
Figure 2: Percentages of foreign / international tourism
demand per province (de Turismo de Ecuador, 2014).
Figure 3: Percentages of national tourism demand per
province (de Turismo de Ecuador, 2014).
Now, to specify the presence and growth of these
devices, statistics have been extracted from the
Ecuadorian Telecommunications Superintendence.
This, until the year 2014 and for the 3 main operators
currently providing telephone services in Ecuador
(Figure 4). The usage of the Internet for information
consultation, reservation of services and payments, is
still limited for foreign tourists who choose Ecuador
as their destination. Access to the same services
is even more limited for national travelers. In
addition, available applications in the market and
their optimal use are relatively unknown. Considering
that figures regarding the use of the Internet have
increased significantly, it is extremely important
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500

Figure 4: Mobile telephony in Ecuador per operator
(SUPERTEL, 2014).
Figure 5: Percentages of Internet use in the Ecuadorian
industry (INEC, 2014).
to showcase the different businesses and tourism
services available. The National Economic Census
conducted in the year 2010 reported the use of
electronic media by companies at a national level.
Thanks to this information, available for the first time
in the country, the use of specific technology in the
Ecuadorian industry can be identified. As shown
in Figure 5, the percentage of Ecuadorian people
that use the Internet for services access is 18%.
This will later support the hypothesis that there are
companies currently providing services of different
types and that are already using these location-based
technologies for commercial purposes. The usage of
the Internet also differs between companies that take
advantage of their electronic means for the promotion
of their products and those who strictly use them
for communication. The province of Gal
´
apagos,
for instance, has the highest percentage of website
and e-mail usage, with 31% and 12%, respectively,
followed by Pichincha and Azuay. On the other hand,
Loja has a 2% of e-mail usage and 11% of website
usage [INEC, 2010] for its businesses. This also
reflects that companies from Loja are betting on a
new way of doing business by adjusting their services
to the technology. According to the latest ICT INEC
survey in Ecuador, 16% of all mobile telephones are
Figure 6: Percentages of smartphone use.
smartphones Figure 6, that is, they have an Internet
connection, with a strong tendency to increase in
the next years. In addition, as it is clear in all other
ICTs, the use of smartphones is generational. The
16.9% (1,261,944) of people with mobile telephones
in Ecuador have a smartphone, which represents a
141% growth compared to 2013, according to the
latest data from the ICT INEC survey. The province
with the highest number of people with an ‘activated’
mobile telephone is Pichincha with 60.9%, while
the lowest is Chimborazo with 37.4%. It should be
noted that the three telecommunication operators that
currently exist in Ecuador do not offer services that
support the tourism sector per se. Available packages
must be downloaded and their purpose usually limits
to transacting and finding information and service
solutions that include: promotions, service centers
by location, consultation, among others. In terms of
Internet data, 40.4% of the Ecuadorian population
has used it in the past 12 months. In urban areas,
47.6% of the population has used the Internet, while
in rural areas a 25.3% compared to 17.8% of the
previous year reflects a significant growth.
5 LOXATOUR - ARCHITECTURE
The main objective of LOXATOUR is to deploy a
model that locates elements of interest for tourism
services. This model will have three levels within its
architectural frame Figura10.
The Figure 7, Figure 8 and Figure 9 shows
the sequence diagrams that allow to visualize the
interaction of the different objects and actors of
the application over time. These describes the
administrator’s entry into the system to manage the
content that is registered on the server, as well as
updating and consulting the points of interest.
Database Level: In this part, the model will define all
the data that is needed for the application, according
A Web Application Model to Promote Tourism from the Educational Context: Case Study Ecuador
501

Figure 7: Sequence Diagram - Administrator.
Figure 8: Sequence Diagram - Consult points of interest.
Figure 9: Points of interest update.
to the queries made by the user or the client. This level
will support the model infrastructure. Application
Level: For the model to have an advantage against
other systems, this level will design, on top of Google
Maps, the module that allows the visualization of
the data. Client Level: Depending on the type of
the localization service or the client software (e.g.
desktop, mobile, touch panel; and hardware such
as PDAs, smartphones, etc.), these components will
allow the client to send requests and receive the
corresponding responses.
Figure 10: Architecture of LOXATOUR.
6 MODEL RESULTS
In the proposed model, users will be able to test the
system by selecting the type of item to be located,
which should be chosen from the tourism services
required during their stay in the city (Loja) Figure 11.
Locating a hotel at their arrival in the city for example.
Taking this case, the scenario is as follows: Each
hotel is in a location on the map of the city and from
the exact place where the person is currently at, the
person will make a consultation to locate the service
required. This is in the case of doing it through
a mobile device. If the person wants to make the
consultation in the terrestrial terminal, it can be done
directly on the touch panel, without needing a mobile
device or Internet access. The decision to stay in
any hotel will commonly consider the ranges of the
hotel’s costs, as well as the distances to the selected
destination. In Figure 12 and Figure 13, the three
representations of how the LOXATUR interfaces are
displayed, also show a range of inquiries that could
be made by a tourist, a business person or even a
religious pilgrim.
7 WORK CONTRIBUTIONS
The present work is a novel proposal for the tourism
sector of the city of Loja - Ecuador, since it offers
three options of information access for the tourist or
visitor. The main contributions of the proposed model
are:
• Optimization of the time and resources of tourists
and visitors.
• Access to reliable, accurate and timely
information.
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502

Figure 11: Design of Localization Model - LOXATOUR.
(a) Point of interest
(b) Position usuario
Figure 12: Consultation of the user’s position and points of
interest- LOXATOUR.
(a) Location
(b) Information
Figure 13: Location of points of interest - LOXATOUR.
A Web Application Model to Promote Tourism from the Educational Context: Case Study Ecuador
503

• The database for localization of promoted
services and tourist sites will be continuously
updated.
• Organization of the information according to
tourist sites and services.
• QR (Quick Response) to download localization
resources will be used.
• Information will be accessed without necessarily
having a mobile device or Internet service (touch
panel).
8 CONCLUSIONS
After the approach of the discussed model for
localization of tourism services, it can be concluded:
Reservation areas and the historical/cultural heritage
of a country represent an important source for
the development of location-based applications with
the support of ICTs, as this can promote tourism.
Considering the high rate of mobile telephony
penetration, compared to other devices, mobile
telephones represent a great opportunity to offer
location-based services linked to tourism. These
devices are also beginning to be compatible with any
LAN/wireless technology, Bluetooth or GPS. A key
factor for success in this regard is to not dismiss
the accessibility and usability of the user interface.
Moreover, no technique guarantees accuracy in all
environments, but combining some of the available
options makes it possible to provide high-quality
services both in rural and urban areas (even indoors).
The solution proposed throughout this piece, for
different contexts (desktop, mobile, touch panel),
will increase services options for the tourist and will
allow the easy location of hotels, restaurants, tourist
sites, cultural sites, gas stations, cash machines,
parking lots, car rentals, tourist information offices,
establishments in general, etc. Mobile operators
will increasingly endorse localization services using
cellular identity techniques. With the arrival of
UMTS, the localization process will also be more
efficient and simpler, as the positioning system is
an integral part of the radio access network. As a
note, today’s services are accessible by voice, WAP
navigation (either over GSM or GPRS) and text or
multimedia messaging. The biggest challenge to offer
localization services is that the companies offering
services to the tourist have little confidence in the
acceptance of this type of solutions because of the
lack of quality and attractive content. To define
the business opportunities offered by location-based
services linked to tourism, it is necessary to carefully
segment the type of visitor arriving in the country.
There are niche markets that without explicitly
representing a high number of users are great
potential generators of income for the tourism sector.
ACKNOWLEDGEMENTS
The research team would like to thank Universidad
T
´
ecnica Particular de Loja, to Grupo of research
educational technological innovation of the UTPL,
and the Polytechnic University of Madrid.
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