The Application of E-Business Systems to Support Marketing Strategies: Case Study on Eel Marketing

Wiwin Windihastuty, Reva Ragam, Safitri Juanita

2019

Abstract

In this study, the E-Business Application system will be built with the aim of the system producing that can introduce Indonesian Eel products. Another goal is to expand the market and improve the quality of product sales because, with the existence of an e-business application system as an information media, interactive communication between eel farmers and consumers will be good, so the buyers needed to be fulfilled properly. The results of the E-Business system design allow a company to connect with internal and external data processing systems more efficiently and flexibly. Marketing systems no longer focus on local communities as a target, but also in the overseas community. E-Business is designed to contribute to problem-solving, ensure customers can get information services. Guide visitors to be able to process purchases and payments by several methods such as bank transfers, cash on delivery, and PayPal, the product payments will be confirmed by email. These facts are not only expanding the target market but also creating global competition because the marketing system is not limited in a certain region

Paper Citation

in Harvard Style

Windihastuty W., Ragam R. and Juanita S. (2019). The Application of E-Business Systems to Support Marketing Strategies: Case Study on Eel Marketing.In Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL, ISBN 978-989-758-429-9, pages 34-39. DOI: 10.5220/0008928900340039

in Bibtex Style

@conference{ict4bl19,
author={Wiwin Windihastuty and Reva Ragam and Safitri Juanita},
title={The Application of E-Business Systems to Support Marketing Strategies: Case Study on Eel Marketing},
booktitle={Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL,},
year={2019},
pages={34-39},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008928900340039},
isbn={978-989-758-429-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL,
TI - The Application of E-Business Systems to Support Marketing Strategies: Case Study on Eel Marketing
SN - 978-989-758-429-9
AU - Windihastuty W.
AU - Ragam R.
AU - Juanita S.
PY - 2019
SP - 34
EP - 39
DO - 10.5220/0008928900340039