Transformation the Role of Public Relations in 4.0 Era

Rahajeng Puspitosari

2019

Abstract

Public Relations is a management function that connects internal and external parties within the company. In his work, a public relations officer is required to adapt according to his era, given the role of public relations as a bridge of communication with the public. Public Relations has undergone a transformation from the conventional to the digital era and openness, where certainly the way of life, work and relations of a Public Relations will change. The digital age means that the era of openness and the use of computers and even the internet is commonplace for Public Relations. This study aims to find out how the transformation of a public relations role to deal with era 4.0 in Indonesia. The results of this study mention that Transformation of the Role of Public Relations in era 4.0 experienced a shift in the way of working and Artificial Intelligence is considered to facilitate the work of a Public Relations. It's just that the role of Public Relations in this era of openness is irreplaceable. How to treat the public, speak, behave and the role of Public Relations as a good listener cannot be replaced by a robot

Paper Citation

in Harvard Style

Puspitosari R. (2019). Transformation the Role of Public Relations in 4.0 Era.In Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL, ISBN 978-989-758-429-9, pages 57-60. DOI: 10.5220/0008929300570060

in Bibtex Style

@conference{ict4bl19,
author={Rahajeng Puspitosari},
title={Transformation the Role of Public Relations in 4.0 Era},
booktitle={Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL,},
year={2019},
pages={57-60},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008929300570060},
isbn={978-989-758-429-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL,
TI - Transformation the Role of Public Relations in 4.0 Era
SN - 978-989-758-429-9
AU - Puspitosari R.
PY - 2019
SP - 57
EP - 60
DO - 10.5220/0008929300570060