The Determination of Customer Purchasing Decision through E-Business Model in Online Marketplaces

Berlian Karlina, Indah Rahayu Lestari, Anita Wahyu Indrasti, Dewi Puspaningtyas Faeni

2019

Abstract

The objective of this research is to analyze factors that influence customer purchasing decision through e-business model in some online market places in Indonesia. The e-Businesss model includes four aspects: product innovation, infrastructure management, customer relationship, and financial aspects. Each aspect consists of some critical element. Product innovation consists of value proposition target customer, and capabilities. Infrastructure management consists of activity configuration, networking link among partners, and any resources to produce the product or services. While customer relationship includes information strategy, trust, and loyalty. Financial aspect consist of the revenue model, and cost structure. In this study, the authors used the data obtained from questionnaires, and quantitative approach was used. A questionnaire distributed to 100 customers of the online marketplace in Indonesia such as Shopee, Tokopedia, and Bukalapak. The results found that product innovation, infrastructure management, and customer relationship have significantly and positively influence customer purchasing decision in the online marketplace. While the financial aspect does not contribute to the customer purchasing decision in the online marketplace.

Paper Citation

in Harvard Style

Karlina B., Lestari I., Indrasti A. and Faeni D. (2019). The Determination of Customer Purchasing Decision through E-Business Model in Online Marketplaces.In Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL, ISBN 978-989-758-429-9, pages 166-171. DOI: 10.5220/0008931201660171

in Bibtex Style

@conference{ict4bl19,
author={Berlian Karlina and Indah Rahayu Lestari and Anita Wahyu Indrasti and Dewi Puspaningtyas Faeni},
title={The Determination of Customer Purchasing Decision through E-Business Model in Online Marketplaces},
booktitle={Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL,},
year={2019},
pages={166-171},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008931201660171},
isbn={978-989-758-429-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - Volume 1: ICT4BL,
TI - The Determination of Customer Purchasing Decision through E-Business Model in Online Marketplaces
SN - 978-989-758-429-9
AU - Karlina B.
AU - Lestari I.
AU - Indrasti A.
AU - Faeni D.
PY - 2019
SP - 166
EP - 171
DO - 10.5220/0008931201660171