Information on Tourism Communication through Television

Program in Improving Tourists Visiting Indonesia

Afrina Sari

Universitas Budi Luhur

Keywords: Tourism Communication, Television Programs, Travelers, Information.

Abstract: The Indonesian Government's policy in developing the tourism sector, gave ideas to film people in making

documentary films. Documentary film making that presents the latest regions in various parts of Indonesia.

The purpose of this study is to; 1) Analyze how the Tourism communication model is presented in the

Traveling Community Documentary program on private TV and TVRI? 2) What are the main factors for

local, national, and international tourists that are used as reasons for traveling to tourism in Indonesia? The

method used is a mixed-method between qualitative and quantitative methods. This study uses a Qualitative

Method by conducting observations and interviews, while the Quantitative method is used to obtain

descriptive statistical analysis in concentrating data about the common perception of why travelers choose

Traveling in Indonesian tourist areas. Primary data was taken by interviewing 20 tourists. Results show; 1)

Tourism Communication Model presented in Documenter events involving the Community; program that

involves the community that has a hobby of Traveling. The resulting broadcast exposes every region that is

considered unique, the beauty of nature that can increase tourist visits to the region. 2) Factors that

encourage visits: a) Information on the presentation of documentary shows, b) Interesting natural nature

presented on TV. c. The narrator's way of expressing interest in visiting the area presented.

1. BACKGROUND

Indonesian tourism activities are supported from all

walks of life, including Televisi Republik Indonesia

(TVRI) by presenting programs to improve Brand

Wonderful Indonesia through Tourism-themed

events. Programs that are presented include

Domestic Exploration, Culinary, Archipelago Cloth,

and Tourism Documentary Program titled Jalan-

Jalan.

According to the TVRI Supervisory Board, Arief

Hidayat 2017; said TVRI was ready to support

Wonderful Indonesia through various TVRI

Programs. Further explained that TVRI already had

many events with tourism-related themes from

various regions. So TVRI can support the progress

of Indonesian charm tourism. According to Arief; by

having 29 regional TVRI stations in 29 cities and

having transmitters and four digital channels, TVRI

can be enjoyed free of charge aka "free to air" with

the broadest range. The number of viewers is quite

reliable. This power can help TVRI present various

information, promotions, and news related to

tourism for the needs of the Indonesian people to

travel to all corners of the archipelago. The program

that was taken into account in research at TVRI was

a tourist documentary program called the streets.

In addition to TVRI, Supporting Indonesian

wonderful is done by Private TV. All national and

local private TV programs offer programs that

provide tourism information in Indonesia. One of the

concerns in this study is the Traveling Show on

NET.TV which presents an event titled Indonesia

Bagus which presents the charm of Indonesian

culture. This program is a documentary film using

narrators taken from the community at the location

— presentation of a Natural Documentary program.

One of the Good Indonesia programs that won

Prizes at the KPI Award (Indonesian Broadcasting

Commission in 2015 became the 2015 Asian

Television Award Nominee in Singapore in the

Pride Story of Tarak Fak-Fak Papua Village. The

documentary shows about a small village in West

Papua, where the majority of the population is

Muslim, in the village of Tarak Fak-Fak, thick with

Nuance of Islam and the village is known as Muslim

village. The episodes of the Pride of Tarak Fak-Fak

Sari, A.

Information on Tourism Communication through Television Program in Improving Tourists Visiting Indonesia.

DOI: 10.5220/0008931601890196

In Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life (ICT4BL 2019), pages 189-196

ISBN: 978-989-758-429-9

189

village show how the natural beauty of the beach

that serves Batu Lubang (like Goa) located on the

beach Merpati Goa rocks formed naturally made

tourism destinations to date.

Based on the description above, from the second

presentation of the Television, the researcher wanted

to analyze what the tourist community thought was

always taking the time to visit new areas throughout

Indonesia to visit after getting information through

television shows. So for the convenience of research,

the research questions are;

1) What is the Tourism communication model

presented in the Traveling Community

Documentary program on private TV and

TVRI?

2) What factors are the reasons for tourists to

choose tourism places?

The urgency of this research is to obtain

information about the development of more

effective tourism communications and

enhance the wonderful Indonesia in the Eyes

of the World.

2. LITERATURE REVIEW

Information

Based on the Book Kusrini & Andri Koniyo (2017)

explained that Information is data that has been

processed into a form that is meaningful to users,

which is useful in making current decisions or

supporting information sources. Based on this

statement, it can be said that information is data that

has been processed and used for decision making for

someone or an organization.

Information is data that has been given meaning

through context. For example, documents in the

form of spreadsheets (such as from Microsoft Excel)

are often used to create information from the data in

it. Information is the result of processing data so that

it becomes an essential form for recipients and has

uses as a basis for decision making that can be felt

directly as a result at that time or indirectly in the

future (Sutanta, 2011). Information is data that has

been summarized or manipulated in other forms for

decision-making purposes (William, 2007). While

according to (Fajri, 2014) information can be

interpreted as data that has been processed and

converted into meaningful contexts so that it has

meaning and value for recipients and is commonly

used for decision making.

(https://id.wikipedia.org/wiki/Informasi.)

Quality information has three characters, namely;

1); Accurate: Information must be free from errors,

unbiased or misleading, accurate also means that

information must be able to explain and reflect on

the intent. 2) Just in time; the information that comes

to the recipient may not be late. In decision making,

information that is already using is no longer

valuable. If information arrives too late, so that

decision making is too late to be done, it can have

fatal consequences for the recipient of the

information. Recipients of information, in this case,

can be in the form of individuals or groups or a

company for decision making connected with

information. 3) Relevant; The information submitted

must have relevance to the problem to be discussed

with the information specified. The information

must be beneficial to the wearer, besides having the

character of information value and also showing

quality. The value of information is determined by

two things, namely the benefits and costs of getting

information

Wiryanto (2004) explains that Shannon and

Weaver (1949) revealed that information is the

energy that is patterned, which affects individuals in

decision making from the possibility of choices of

data presentations in the information.

This is explained in Shannon and Warren's

Model of Information as follows; Wiryanto (2004)

explains that Shannon and Weaver (1949) revealed

that information is the energy that is patterned,

which affects individuals in decision making from

the possibility of choices of data presentations in

information. This is explained in Shannon and

Warren's Model of Information as follows;

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Picture 1: Shannon and Weaver models

Source: Shannon and Weaver, the Mathematical Theory of Communication Urbana: University of Illinois Press, 1949

Data will have information value if it is meant

for someone who interprets it. Someone's ability to

give meaning to data will determine ownership of

information. The interpretation of the data or

stimulus received by the brain will determine the

quality of information. The quality of information is

very much determined by various elements used to

process each stimulus that enters a person through

the five senses. Then proceed to the process to be

processed based on knowledge, experience, tastes,

and morality, then the information produced will be

more qualified — information as the amount of

uncertainty measured by reducing the number of

alternatives. Information is closely related to

uncertainty situations.

An increasingly uncertain

situation provides much alternative information that

can be used to reduce uncertainty.

Based on the description above, what is meant by

the information in this study is a data that is

presented containing value 1) accurate, 2) Timely, 3)

Relevant, where the three elements can be used as an

excuse for decision making for someone, group or

organization.

Tourism Communication

According to Ruben and Stewart 2006;

Communication is a process in which someone or

several people, groups, organizations, and

communities create, and use the information to

connect with the environment and other people. In

general, communication is carried out verbally or

verbally both parties can understand that. If there is

no verbal language that can be understood by both,

communication can still be done by using gestures

or showing individual attitudes, such as smiling,

shaking his head, and lifting a shoulder. This way is

called the language of nonverbal communication.

Etymologically, the word tourism comes from

Sanskrit, which consists of the words Pari and

Wisata. Pari means all, all, and full. Travel means to

travel. So tourism can be interpreted as a full trip,

which is to depart from a place to go and stop in a

place or several places and return to the original

origin.

The term Tourism was first known after the

National Conference on Tourisme II in Tretes East

Java in 1958. It was initiated by Prof. Priyono who

was endorsed by President Soekarno. After being

legalized, Istlah Dwean Tourisme Indonesia was

changed to the Indonesian Tourism Council

(DEPARI).

There are several kinds of definitions of

Tourism, some of which are proposed by Prof. Salah

Wahab (2003) explains Tourism is one type of new

industry that can accelerate economic growth and

provide employment, increase income, living

standards and stimulate other productive sectors

later, as a complex sector. Tourism also realizes

classical industries such as the handicrafts and

souvenirs industry, lodging, and transportation.

UNWTO defines tourism as Tourism

Compliance activities of persons traveling to and

staying in places outside their usual environment for

not more than one year for leisure and other

purposes not related to the exercise of remunerated

activities from within the Place Visited.

Based on the definition above, the activities to

Tourism can be classified into two, namely;

Information on Tourism Communication through Television Program in Improving Tourists Visiting Indonesia

191

1. Domestic Tourism; Tourism activities carried

out by someone but the place visited is still in

the country he lives in.

2. International Tourism; Tourism activities carried

out by someone with a completed place are

outside the country where he lives.

There are several types of Tourism that are well

known, among others;

1) Cultural Tourism; namely travel carried out

based on the desire to expand one's outlook on life

by way of visiting other places or going abroad,

learning about the existence of the people, customs

and art of the region.

2) Health Tourism, which is the journey of a

tourist to change the situation and environment in a

day-to-day place where he lives for the sake of

resting for him in the physical and spiritual sense.

3) Sports Tourism, namely tourists - tourists who

travel to exercise or intentionally intend to take an

active part in sports in a place or country.

4) Commercial Tourism, which includes trips to

commercial exhibitions and pecans, such as industry

fairs, trade shows, e

5) Industrial Tourism, namely travels carried out

by a group of students or students, or ordinary

people to a complex or industrial area, with the

intent and purpose of conducting a review or

research.

6) Nature Reserve Tourism is a type of tourism

that is usually held by agents or travel agencies that

specialize in businesses by arranging tours to places

or areas of nature reserves, protected parks,

mountainous forests and so on whose preservation is

protected by law.

7) Honeymoon Tourism is an implementation of

trips for newlyweds who are on their honeymoon

with unique and individual facilities for the

enjoyment of travel.

8) Marine tourism is tourism that is much

associated with lakes, beaches, or the sea.

Based on the description above, Tourism

Communication is a process of delivering messages

from someone, institution, organization to the

relevant people about information about a place that

tcis used as a destination for travel in general in the

context of tourism.

Television Program

Television programs as the most crucial factor in

supporting a radio and television broadcasting

financially are programs that bring audiences to

know a broadcast. Various types of television

programs can be divided into several types, namely

(Morris, 2011: 217):

1) Hard News (Hard News): Hard news is all-

important and exciting information that must

be immediately presented by broadcast media

because its nature must be immediately

displayed so that can be known to the

audience as soon as possible. In this case, hard

news can be divided into several forms:

a. Straight News means "direct" news (Straight

News). It means a short story (not detailed) by

presenting only the most crucial information that

covers 5W + 1H (who, what, where, when, why, and

how) to an event that was reported. This type of

news is very time related (deadline) because the

information is very fast stale if it is too late to be

delivered to the audience.

b. Feature: A news program that displays light

news such as information about the right places to

eat or places of interest such as this is called a

feature. Therefore. The feature is soft news but

exciting. Understanding "interesting" here is

information that is funny, unique, strange, raises the

admiration, and so on. Not too tied to the delivery

time, but because the duration is short (less than five

minutes) and it becomes part of the news program,

the feature falls into the hard news category. If

features related to important events or related to time

must be immediately broadcast in a news program

called news feature.

c. Infotainment: News that provides information

about the lives of people who are known to the

public (celebrity), and the arena most of them work

in the entertainment industry, such as film/soap

opera players, singers, etc. Infotainment is one form

of hard news because it contains information that

must be aired immediately. Regular news programs

sometimes display news about celebrity life which is

usually presented in the final segment of a news

program.

2). Soft News; Soft news is all-important and

exciting information that is delivered in-depth but

not immediately aired. Programs that fall into the

soft news category are:

a. Current Affair; The program that presents

information related to important news that appears

before but is made in full and in-depth, is entirely

bound by time. The limit is that as long as the issues

discussed are still getting the attention of the public,

a current affair can be presented. For example, a

program that presents stories about people's lives

after being struck by a devastating natural disaster,

such as an earthquake or tsunami. b. Magazine;

Given the name of the magazine because the topic or

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theme presented is similar to the topics or themes

contained in a magazine. The magazine is a program

that displays light but in-depth information, in other

words, a magazine is a feature with a longer

duration, aired on a separate program separate from

a news program.

c. Documentary; Documentary is an information

program aimed at learning and education but is

presented with interest. For example, telling about a

place, life or history of a character, life or history of

society (such as tribes) or animal life in grasslands,

etc. A documentary program is sometimes made like

making a film, so it is often called a documentary. d.

Talk Show; Talk shows or talk programs are

programs that show one or several people to discuss

a particular topic guided by a host. Those invited

were people who were experienced directly with the

events or topics discussed, or they were experts in

the issues being discussed.

Based on the description above. then the

television program intended is a program, television

in the News soft category, which is related to the

Documentary program television programs aimed at

learning and education but is presented with interest.

in this study related to tourist travel information.

3. RESEARCH METHODS

This study uses qualitative methods with observation

and interview techniques. to get the data interviewed

20 tourists. sampling for interviews was conducted

by purposive sampling with criteria; 1) who have

watched documentary films presented on TVRI and

NET.TV. 2) have done tourism in the territory of

Indonesia. The research was conducted in the West

Jakarta area by getting informants who were met

with appropriate criteria around the West Jakarta

area. Then analyze with descriptive statistics to

focus data on the reasons for Travelling to the

territory of Indonesia.

4. RESULTS AND DISCUSSION

Characteristics of 20 Tourists

This research was asked for information from 20

tourists in the West Jakarta area. Tourist

characteristics are gender, religion, culture. The

characteristics are in the following Table 1;

Table 1. Characteristics of tourists based on demographic data

Variable F % Mean Median Mode St.deviasi Variance Range

Gender

Man

Women

Total

45%

55%

100%

1.55

2,00

0,510

0,261

Culture

Jawa

Minang

Batak

Melayu

Sunda

Total

25%

15%

20%

15%

100%

2,75

2,50

1,446

2,892

Religion

Islam

Katolik

Protestan

Hindu

Budha

Konghuchu

Total

30%

20%

15%

100%

2,80

2,50

1,642

2.695



Based on Table 1 above, it can be explained that

out of 20 tourists interviewed, 9 (45%) people were

male, and 11 (55%) people were women. Culture is

based on the origin of tourists from 5 regions of

Indonesia, namely, Java 5 (25%) people, Minang 5

(25%) people, Batak 3 (15%) people, Malay 4 (20%)

people, Sundanese 3 (15%) people.

The religion adopted by the tourists in this study

was Islam 6 (30%) people, Catholics 4 (20%)

people, Protestants 3 (15%) people, Hindus 3 (15%)

Information on Tourism Communication through Television Program in Improving Tourists Visiting Indonesia

193

people, Buddhists 3 (15%), and Konghuchu 1 (5%)

people. while the lowest tourist age is 17 years and

the highest is 50 years.

In addition to the above characteristics of the

tourists who were used as respondents, there were

characteristics that became the sample requirements,

namely 1) having watched documentaries on TVRI

& Net.TV. 2). Ever joined Tourism to all corners of

Indonesia. more clearly presented in the following

Table 2;

Table 2: The characteristics of tourists are sampled

Variabel F % Mean Median Mode St.deviasi variance range

Watch TVRI and Net.TV

Ever

Always

Total

50%

100%

2.300

2,000

0,657

0,432

Tourism Across Indonesia

Ever

Always

Total

75%

25%

100%

2,450

2,500

0,648

0,366



Based on Table 2 above, it can be explained that

of the 20 tourists 10 (50%) people never watched

TVRI and Net, TV, 10 (% 0%) people always

watched TVRI and Net.TV. while Tourism

Activities to all corners of Indonesia 15 (75%) have

carried out activities in remote areas of Indonesia.

and the category always does 5 (25%) people.

Factors that Influence Respondents to

Conduct Tourism Activities

Tourism trips carried out related to the

documentary film Traveling on TV, the tourists

explained the reasons, presented Table 3 as follows:

Table 3. Factors that influence respondents choose to do tourism activities

Variabel F % Mean Median Mode St.deviasi variance range

Awareness

Do not recognize

Know

Very know

Total

50%

25%

100%

2.10

2,00

0,852

0,726

Tingkat Pengetahuan

Do not recognize

Know

Very know

Total

15%

25%

60%

100%

4,500

2,00

9,344

87,316

Perencanaan Perjalanan Pariwisata

Planned

Spontaneity

Unplanned

Total

15%

50%

35%

100%

2.200

2,00

0,696

0,484

Narrator

Not good

Nice

Very good

Total

30%

50%

35%

100%

2,20

2,00

0,696

0,484

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Based on Table 3 above, it can be explained that

the reason for tourists to take a tourist trip is 1).

There is awareness of the need to go on vacation so

that you take a tour. in table 3, it can be seen that

from 20 respondents 10 (50%) said that they did not

know when to do tourism activities. 5 (25%) states

that they know exactly when they will travel on

Tourism. 5 (25%) people realize and really know

when tourism will take place.

Based on Table 3 above, it can be explained

about the level of knowledge of respondents after

watching and getting information through television

shows that 3 (15%) respondents stated that they did

not know the information broadcast on television, 5

(25%) respondents said that they knew information

from television and 12 (60%) respondents stated that

they knew very well, about information that was

displayed in documentary films.

Tourism Travel Planning stated by respondents,

namely 3 (15%) respondents stated that tourism

travel was planned in a planned manner. 10 (50%)

respondents stated that tourism travel was

spontaneously related to activities connected with

their work. 7 (35%) stated that tourism travel

activities were carried out unplanned. related to

activities connected with religious holidays.

The narrator, who explains information on

television is one of the factors that encourages

respondents to carry out tourism travel activities

throughout Indonesia. It is known that 3 (15%)

respondents stated that the narrator who delivered it

was not good, 10 (50%) stated that he was right, and

7 (35%) stated that the sanat was good. So 85% of

respondents said they were excellent and very good.

And the Narrator is a driving factor for tourism

travel.

The Tourism Communication Model

Presented on TVRI and TV Net.TV

The Tourism Communication Model in

Documentary Shows is produced by creating an Idea

Search Team, which involves communities in the

area that will be promoted. and expose the

uniqueness that exists in the region. This model is

carried out by both televisions, both TVRI and NET.

TV. Tourism Communication which is presented in

shows, among others, displays the natural beauty

that is in the region that is promoted and increases

information about the social and cultural values in

the region. Also by involving the community of

residents who carry out routine activities that

provide uniqueness values, which raises further

curiosity about the condition of the region. The

Tourism Communication Model in Documentary

Shows is produced by creating an Idea Search Team,

which involves communities in the area that will be

promoted. And expose the uniqueness that exists in

the region. This model is carried out by both

televisions, both TVRI and NET. TV.

Tourism Communication which is presented in

shows, among others, displays the natural beauty

that is in the region that is promoted and increases

information about the social and cultural values in

the region. By involving the community of residents

who carry out routine activities that provide

uniqueness values, which raises further curiosity

about the condition of the region.

The factors that encourage tourists to make visits

related to television shows are;

1) Information on the presentation of

documentary shows; Documentary shows about

travel to remote areas in Indonesia, being an exciting

dish for tourists according to his assessment is

because it is presented in detailed travel information

that presents in full the steps and how to deal with

the obstacles that occur. Other than that, the

presentation displayed is as it is without being edited

and seems to be directly on location, and seemed to

participate in the activities carried out by the event's

Host. This model was carried out equally by the two

television sets observed.

2) Interesting Natural Nature presented on

television; The presentation about the beach which

was explored depicting the beautiful beachside is so

exciting. Shows that present the conditions of the

mountains once conveyed with beautiful images.

Integration between the environment and human

activities around it, and other activities.

3) The way the Narrator expresses interest in

visiting the area; The narrator chooses words that are

characteristic of the atmosphere of the tourist area

by thoroughly describing it, using words understood

by listeners and viewers. The narrator also explains

the related story with tourist areas. And explain the

history that is made into something trusted by the

locals.

5. CONCLUSION

The research conclusions are;

1) Awareness Level, from respondents to tourism

communication information, 50% said they knew

and were very aware of the information submitted

on the show. Likewise, with the Assessment to

Narrator, 85% of respondents stated well and very

good.

Information on Tourism Communication through Television Program in Improving Tourists Visiting Indonesia

195

2) Tourism Communication Model presented in

Documenter events involving the Community;

program that involves the community that has a

hobby of Traveling. The resulting broadcast exposes

every region that is considered unique, the beauty of

nature that can increase tourist visits to the region.

3) Factors that encourage visits: a. Information

on the presentation of documentary shows, b)

Interesting natural nature presented on TV. c. The

narrator's way of expressing interest in visiting the

area presented.

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