Analysis of E-Commerce Online Purchase Decisions: Case Study on the Implementation of E-Commerce in Online Shop Blanja.com

Susie Suryani, Rizky Amelia, Yul Efnita

2019

Abstract

The purpose of this research is to know consumer purchasing decisions on online products viewed from the dimensions of ease and trust in the online shop Blanja.com. Data analysis used in this research is descriptive and quantitative analysis, data collection is done by purposive sampling method with total sample counted 100 responden. The data used in this research is the primary data in the form of spreading the questionnaires online and global data about the online shop company Blanja.com. The analytical tool used in this research is multiple linear regression. Based on hypothesis testing by partial can be concluded belief significantly influence to purchase decision with t-count value amount to 3,518 and ease no significant effect on purchasing decision with t-count value amount 1,592, while simultaneously ease and trust variable have significant effect to purchasing decision.

Paper Citation

in Harvard Style

Suryani S., Amelia R. and Efnita Y. (2019). Analysis of E-Commerce Online Purchase Decisions: Case Study on the Implementation of E-Commerce in Online Shop Blanja.com.In Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH, ISBN 978-989-758-464-0, pages 57-62. DOI: 10.5220/0009059500570062

in Bibtex Style

@conference{icoseeh19,
author={Susie Suryani and Rizky Amelia and Yul Efnita},
title={Analysis of E-Commerce Online Purchase Decisions: Case Study on the Implementation of E-Commerce in Online Shop Blanja.com},
booktitle={Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,},
year={2019},
pages={57-62},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009059500570062},
isbn={978-989-758-464-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,
TI - Analysis of E-Commerce Online Purchase Decisions: Case Study on the Implementation of E-Commerce in Online Shop Blanja.com
SN - 978-989-758-464-0
AU - Suryani S.
AU - Amelia R.
AU - Efnita Y.
PY - 2019
SP - 57
EP - 62
DO - 10.5220/0009059500570062