The Implementation of Indonesian Soft Power through Swaggering Strategies in Asian Games 2018

Denik Iswardani Witarti, Anggun Puspitasari

2019

Abstract

Sport has been known as an effective method for carrying out social integration, forming a national identity and improving the global image. Sports in the modern era have been constructed as the capital of a country. Sport can be a method of domestic political imaging, and externally can be used as a means of diplomacy. In the Indonesian context, sports are used as soft power which is implemented into the Swaggering Strategy to form national image (nation branding). Related to the Swaggering Strategy, sports are used as one of the instruments for holding mega-events in an effort to show the capability of the country, in this case, Indonesia uses the implementation of the 2018 Asian Games as an effort to implement the Swaggering Strategy. At the end of this study, it was found that the implementation of the Asian Games was very effective in an effort to shape the country’s image. Thus, Indonesia is expected to increase development in other sectors. The use of the 2018 Asian Games global scale sports event can also be used by Indonesia as a media for diplomacy by the government.

Paper Citation

in Harvard Style

Witarti D. and Puspitasari A. (2019). The Implementation of Indonesian Soft Power through Swaggering Strategies in Asian Games 2018.In Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH, ISBN 978-989-758-464-0, pages 187-194. DOI: 10.5220/0009104201870194

in Bibtex Style

@conference{icoseeh19,
author={Denik Iswardani Witarti and Anggun Puspitasari},
title={The Implementation of Indonesian Soft Power through Swaggering Strategies in Asian Games 2018},
booktitle={Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,},
year={2019},
pages={187-194},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009104201870194},
isbn={978-989-758-464-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,
TI - The Implementation of Indonesian Soft Power through Swaggering Strategies in Asian Games 2018
SN - 978-989-758-464-0
AU - Witarti D.
AU - Puspitasari A.
PY - 2019
SP - 187
EP - 194
DO - 10.5220/0009104201870194