Smart City Branding Strategy of the Samarinda in East Kalimantan

Tuti Widiastuti, Eli Jamilah Mihardja, Prima Mulyasari Agustini

2019

Abstract

Samarinda is the capital city of East Kalimantan, who wishes to become a Smart City. In the process of em- bodying Samarinda city with Smart City branding, there are six pillars that the government must pay attention to, such as smart governance, smart branding, smart sconomy, smart siving, smart society, and smart environ- ment. Conceptual framework from Goldberg Moser O’Neill offers an approach in creating a cohesive in city branding. Research method is used descriptive qualitative. Data collection techniques in research conducted directly in the field by using several techniques: in-depth interviews, observation, and literature study.The focusing intentions were to aim at introducing the city more deeply, improving the image, attracting tourists and the investors to invest, as well as increasing trades which would later occur in Samarinda City. The city itself is being designed to be a Smart City with water as a city brand with the Waterfront City Development concept. City branding can improve the level of welfare, and coupled with the development of ICT aspects which are crucial in forming Smart City, it is expected to increase the city branding of Samarinda City in order to achieve the Samarinda Smart City.

Paper Citation

in Harvard Style

Widiastuti T., Mihardja E. and Agustini P. (2019). Smart City Branding Strategy of the Samarinda in East Kalimantan.In Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH, ISBN 978-989-758-464-0, pages 238-245. DOI: 10.5220/0009118902380245

in Bibtex Style

@conference{icoseeh19,
author={Tuti Widiastuti and Eli Jamilah Mihardja and Prima Mulyasari Agustini},
title={Smart City Branding Strategy of the Samarinda in East Kalimantan},
booktitle={Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,},
year={2019},
pages={238-245},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009118902380245},
isbn={978-989-758-464-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,
TI - Smart City Branding Strategy of the Samarinda in East Kalimantan
SN - 978-989-758-464-0
AU - Widiastuti T.
AU - Mihardja E.
AU - Agustini P.
PY - 2019
SP - 238
EP - 245
DO - 10.5220/0009118902380245