Islamic Marketing Management Information System Model

Hamdi Agustin, Sri Indrastuti

2019

Abstract

In various literature, the marketing information system model has been defined in various forms such as McLeod and Schell (2007), O’Brien and Marakas (2011) and Kotler and Armstrong (2014). But no one has looked at the Islamic perspective regarding marketing management information systems. This study purporse discuss the marketing management information system mode an Islamic perspective where every aspect of information is included in Islamic values. This paper can be used as a development literature in the field of management information systems. The results of this study found that inputs in marketing management information systems consist of Maximizing Value Information Systems, Market Information Systems and marketing research. While output produces a sharia marketing system consisting of products, values, promo- tions and places or distribution. The concept of Islamic marketing management information systems is based on the theory of Maqasid Syari’ah. This theory comes from the Qur’an and hadith.

Paper Citation

in Harvard Style

Agustin H. and Indrastuti S. (2019). Islamic Marketing Management Information System Model.In Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH, ISBN 978-989-758-464-0, pages 433-439. DOI: 10.5220/0009185304330439

in Bibtex Style

@conference{icoseeh19,
author={Hamdi Agustin and Sri Indrastuti},
title={Islamic Marketing Management Information System Model},
booktitle={Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,},
year={2019},
pages={433-439},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009185304330439},
isbn={978-989-758-464-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the Second International Conference on Social, Economy, Education and Humanity - Volume 1: ICoSEEH,
TI - Islamic Marketing Management Information System Model
SN - 978-989-758-464-0
AU - Agustin H.
AU - Indrastuti S.
PY - 2019
SP - 433
EP - 439
DO - 10.5220/0009185304330439