Support for Heritage Tourism Development: The Case of Ombilin Coal
Mining Heritage of Sawahlunto, Indonesia
Jonny Wongso
1
, Desi Ilona
2
, Zaitul
1
, Bahrul Anif
1
1
Universitas Bung Hatta, Padang, Indonesia
2
Universitas Putra Indonesia YPTK, Padang, Indonesia
Keywords:
Positive Impact, Negative Impact, Support For Heritage Tourism Develpoment
Abstract:
This study aims to invetigate the effect of negative economic, social cultural, and environment impact on sup-
port for tourism development. Besides, this study also seek whether there is a significant effect of negative
economic, social cultural, and environment impact on support for tourism development. Social exchange the-
ory is applied to undertand these relationships. Seventy seven residents of Sawahlunto are participated in this
study. This study apply SEM-PLS (Smart-PLS) to analys the data. measurement and structural model assess-
ment is conducted before concluding whether there is a significant effect of latent independent variables on
support for tourism development. The result reveals that out of sixt variables being tested, only two latent in-
dependent variables have a positive relationship with support for tourism development: positive social cultural
impact and positive environment impact. This study has two implications: theoritical and practical. Theo-
ritically, this study contribute to the social exchagne theory in the sense that resident gains positive impact is
likely willing to exchange with positive attitude toward suporting the tourism development in the context of In-
donesia’s enviroment. Practically, this study can be used by govenement in how to gain the residents’ support
of Sawahlunto by increasing the positive social cultural and environment impact from tourism deevelopment
1 BACKGROUND OF STUDY
One of an effective way to regenerate the commercial-
isation of destination is tourism development (Chen
and Chen 2010). One of the theme for tourism de-
velopment is heritage. Chen and Chen (Chen et al.,
2010) add that heritage tourism is usually regards to
the domains of cultural tourism and urban tourism.
The word of heritage has been introduced and become
a buzz in 1990 (Palmer, 1999). In the Urban con-
text, heritage places are midst the crucial sectors of
tourism (Jung and Han 2014). There are several or-
ganizations to promote the heritage site (Dieck et al.,
2015). Two examples of that organization are the In-
ternational Council on Monuments and Sites (ICO-
MOS) and UNESCO which conserve monument and
sites around the world. Urban heritage sites have been
developing in many countries. It is as consequences
of several factor affects on tourism outcome, such as
material impact because of reduced season ability, ex-
panded stays and expanded customer based (Chang
et al., 1996; Patuelli et al., 2013). Jung and Han (Jung
et al., 2014) state that there are several negative im-
pacts due to urban heritage tourism development re-
garding to use of space. In fact, Chen and Chen (Chen
et al., 2010) documented that several factors affect-
ing the attitude toward heritage tourism development:
economic, social-cultural, and environments.
Central and local government, in every country
have been developing the tourism destination, includ-
ing heritage tourism. However, they forget about her-
itage management and suitability and it is critical con-
cerns from both party of practitioners and academics.
Chen and Chen (Chen et al., 2010) argue that the res-
idents’ support for tourism development is the suc-
cess of heritage tourism. Besides, the succes of fac-
tors are also attractive heritage resources, uniqueness,
successful tourism policy and maintainability. Re-
search on residents’ support for tourism development
has been done by previous researcher (Perdue et al.,
1990; Sirakaya et al., 2002; Stylidis et al., 2014; Lee,
2013; Chen et al., 2010).
Perdue et al. (Perdue et al., 1990) investigate the
factors affecting the supporting for additional tourism
development in 16 rural Colorado community and
found that there are several significant factors, such
as positive or negative impact on tourism. In ad-
dition, (Sirakaya et al., 2002) assess the determi-
Wongso, J., Ilona, D., Zaitul, . and Anif, B.
Support for Heritage Tourism Development: The Case of Ombilin Coal Mining Heritage of Sawahlunto, Indonesia.
DOI: 10.5220/0009185402290236
In Proceedings of the Second International Conference on Science, Engineering and Technology (ICoSET 2019), pages 229-236
ISBN: 978-989-758-463-3
Copyright
c
2020 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
229
nants of supporting for tourism development in Ghana
and conclude that social-psychological factors influ-
ence the supporting for tourism development, such
as tourism’s impact. Chen and Chen (Chen et al.,
2010) investigate the interrelationship between eco-
nomic dependence on tourism, community attach-
ment, perceived negative tourism impact, perceived
positive tourism impacts and support for tourism de-
velopment in Taiwan. Lee (Lee, 2013) study the ef-
fect of community attachment, community involve-
ment, perceived benefit, and perceived cost on sup-
port for sustainable tourism development, in south-
west Taiwan and found that community involvement
and community attachment have a significant effect
on level of support for tourism development. Fi-
nally, (Stylidis et al., 2014) investigate the support for
tourism development in northern Greece and found
that the higher the economics, social-culture and en-
vironmental tourism impacts, the greater the support
for tourism development.
Previous studies on support for tourism develop-
ment much more focus on general tourism develop-
ment. Study on heritage tourism development has
been examined, but emphasize on cultural heritage
tourism development (Chen et al., 2010). There is
a lack of study investigating the urban or historical
value heritage tourism development. Besides, studies
on effect of tourism impact on support for tourism de-
velopment has been seen from economic, social cul-
tural and environmental impact (Gursoy et al., 2002;
Gursoy et al., 2004; Lindberg et al., 1997; Yoon
et al., 2001; Ko et al., 2002; Sharma et al., 2009; Ju-
rowski et al., 1997; Chen et al., 2010; Lee, 2013),
but the result is inconclusive. Most of support for
tourism development studies are underpinned by so-
cial exchange theory (Emerson, 1976). In addition,
there is an effort of Indonesia’s government to de-
velop a world heritage called Ombilin Coal Mining
Heritage of Sawahlunto” or OCMHS, in west Suma-
tra, Indonesia. It is being nominated by UNESCO
as one of world heritages which will be conducted
a plenary session in June 2019. Ombilin Coal Min-
ing Heritage of Sawahlunto is representative and out-
standing example of a pioneering technological en-
semble planned and built by European engineers in
their colonies designed to extract strategic coal re-
sources
1
.
Government of Sawahlunto, West Sumatra
Province government and central of government of
Indonesia have economic objective to develop this
1
Ombilin Coal Mining Heritage of Sawahlunto, a short
guide: nomination for inscription on the world heritage list,
available at office of cultural affair, historical remains and
museum of Sawahlunto municipality.
site to be world heritage: tourism purpose. However,
there is no study investigating the residents’ support
for this historical value and urban heritage tourism
development. Therefore, this kind of study is com-
pulsory to be conducted, otherwise the governments
does not have knowledge of resident’s support for
this heritage tourism development. Thus, this study
aims to investigate the effect of the positive and neg-
ative of economic, social-cultural, and environment
impact on residents’ support for heritage tourism
development in Indonesia. The research framework
is shown in Figure 2 below. This paper is significant
for government of Indonesia, and Sawahlunto mu-
nicipality to have a sustainability heritage tourism.
This article can contribute to the literature of her-
itage tourism management. Due to uniqueness of
Indonesia’s culture, social and law system, this study
differ compared to previous studies which done in
difference environment, such as study done by Chen
and Chen (Chen et al., 2010). The remaining of this
paper is organised as follow. Method and material are
second part of this paper. The third session is about
result and discussion. the final session is conclusion
and recommendation. Thus, we test six hypotheses in
this study as follow.
H1: there is positive effect of positive economic
impact on support for OCMHS development H2:
there is negative effect of negative economic impact
on support for OCMHS development H3: there is
positive effect of positive social cultural impact on
support for OCMHS development H4: there is neg-
ative effect of negative social cultural impact on sup-
port for OCMHS development H5: there is positive
effect of positive environment impact on support for
OCMHS development H6: there is negative effect of
negative environment impact on support for OCMHS
development
2 RESEARCH METHOD
There are seventy-seven respondents from
Sawahlunto participated in this study. Primary
data is used for this study which collected using
questioners. The online survey is conducted during
November to December 2018. There are two type of
variables employed (latent dependent variable and
latent independent variables). Support for tourism
development is two items of questioner developed by
Ko and Stewart (Ko et al., 2002). Tourism impact is
developed by Ko and Stewart (Ko et al., 2002) and
used by Chen and Chen (2010) which consists of
economic impact (8 items), social cultural impact (10
items) and environmental items (8 items). Each im-
ICoSET 2019 - The Second International Conference on Science, Engineering and Technology
230
Figure 1: Location and area of nominated property.
Figure 2: Research framework.
pact has two sessions: negative and positive impacts.
This study applies SEM-PLS (smart-pls) method
to analysis the data. There are two assessment of
smart-pls: measurement model and structural model
(Hair et al., 2017). Measurement model is assessing
the construct validity which consists of convergent
validity and discriminant validity (Vinzi et al., 2010).
The structural model assesses the predictive relevance
and predictive power. Acceptance or rejection of
hypotheses employ original sample means and t
statistic or p-value (Hair et al., 2013).
3 RESULT AND DISCUSSION
This session is discusssed about respondent profile,
outer model assessment (MMA), and inner model as-
sessment (SMA). Table 1 show the demographic data
from respondent. Seventy-seven respondents returned
the questioners. From gender perspective, forty-two
respondents are male or 54.55% and the rests are fe-
male (45.45%). In addition, education level of re-
spondent is dominated by graduating from senior high
school (38.96%) and followed by bachelor’s degree
graduation (32.47%). Further, respondents working
with government are 32.47%, followed by 10.39% as
entrepreneurs, 33.77% as students and the rest is oth-
ers. Finally, the respondents’ income with less than
Rp. 3 million is 61.04%. It is followed by 27.00%
of respondent with the income of Rp. 3.1 to Rp. 6
million. The rest is income above Rp. 6 million.
The convergent validity applies the three property:
Support for Heritage Tourism Development: The Case of Ombilin Coal Mining Heritage of Sawahlunto, Indonesia
231
Table 1: Respondent Profile.
Demographic Category Number %
Gender Male 42 54.55
Female 35 45.45
Education
(Graduated)
Senior high
school
30 38.96
Diploma 7 9.09
Bachelor 25 32.47
Master 10 12.99
Others 5 6.49
Occupation Government
servant
20 25.97
Entrepreneur 8 10.39
Students 26 33.77
Others 23 29.87
Income < Rp. 3 Mil-
lion
47 61.04
Rp 3.1 to Rp.
6 M
21 27.00
Rp. 6.1 to Rp.
9 M
6 7.79
> Rp. 9 Mil-
lion
3 3.39
indicator reliability (outer loading), internal consis-
tency reliability and AVE. The result of MMA is seen
in Table 2. The construct of negative economic im-
pact (NEI) has three items and all items have an outer
loading greater than 0.700 (Hulland, 1999). In ad-
dition, the internal consistency for NEI also indicate
the reliable due to the value of Cronbach’s alpha (CA)
and composite reliability (CR) are greater than 0.800
(Bagozzi et al., 1988). Finally, the value of aver-
age variance extracted (AVE) is 0.636 and it reached
the cut-off value (Bagozzi et al., 1988). The second
construct is negative environmental impact (NENI).
NENI has four items and all items have an outer load-
ing above 0.700 (Hulland, 1999). In addition, the
value of CA and CR for this construct is also greater
than 0.700 and therefore it can be said that the inter-
nal consistency reliability is reached (Bagozzi et al.,
1988). Further, NENI also has a higher value of AVE,
greater than 0.500 (Bagozzi et al., 1988).
The third construct, negative social culture impact
(NSCI) has five items and having calculate the outer
loading, only two items has the value of outer loading
greater than 0.700 (Hulland, 1999), that is nsci2 and
nsci5. In addition, this construct has a value of CA
and CR greater than 0.700 and it can be concluded the
internal consistency of construct is reliable (Bagozzi
et al., 1988). Further, this construct also has AVE’s
value greater than 0.500 and it is reached the cut off
value (Bagozzi et al., 1988). The fourth construct
is positive economic impact. This construct has five
items and all items have outer loading value above
0.700 and thus, it can be concluded that the construct
has an higher indicator reliability (Hulland 1999). In
addition, this construct has satisfied (Bagozzi et al.,
1988). Finally, the AVE is also greater 0.500 and it is
satisfied (Bagozzi et al., 1988).
The fifth construct is positive environment impact
(PEI). This construct has four items and all items
are reliable due to outer loading above 0.700 (Hul-
land, 1999). the internal consistency of construct is
also reliable because of CA and CR’s value above
0.700 (Bagozzi et al., 1988). In addition, the value of
AVE also indicate above 0.5 and it satisfy the require-
ment of convergent validity (Bagozzi and Yi 1988).
The sixth construct is positive social culture impact
(PSCI) and has five items. All items have an outer
loading more than 0.700 and therefore, it reached the
cut off value (Hulland, 1999). In addition, the value
of CA and CR for this construct is 0.803 and 0.902
respectively and it can be concluded that the internal
consistency is reliable (Bagozzi et al., 1988). Fur-
ther, the AVE’s value indicate above the cut off value
(0.500) and it can be concluded that the convergent
validity is achieved (Bagozzi et al., 1988). Finally,
the latent dependent variable has an achieved con-
vergent validity with outer loading above 0.700 (two
valid items) (Hulland, 1999), the value of CA and CR
is more than 0.700 (Bagozzi et al., 1988), and AVE’s
value is greater than 0.500 (Bagozzi et al., 1988).
The discriminant validity is second construct va-
lidity assessment. Hair et al (Hair et al., 2013), stated
that there are two property that can be used to check
the discriminant validity: Fornel-Lacker criterion and
cross-loading. Table 3 indicates the result of Fornel-
Lacker criterion and based on this result, it achieve
the discriminant validity rule in which the square root
of AVE a construct must be higher than the correla-
tion that construct with other construct (Fornell et al.,
1981). For example, the value of square root AVE
for NEI (0.797) is higher than correlation of NEI with
construct of NENI, NSCI and etc.
Discriminant validity also can be assessed from
the cross loading of construct with its items. Henseler
(Henseler, 2010) argue that the loadings of an in-
dicator on its assignment latent variable should be
higher than its loadings on all other latent variables.
From the result (see Table 4), we can conclude that it
achieve the rule stated by Henseler (Henseler, 2010).
For example, the loading of items nei1, nei2 and nei3
have a loading on its NEI construct with value of
0.835, 0.755, and 0.800 respectively. The measure-
ment model can be seen in Figure 3.
ICoSET 2019 - The Second International Conference on Science, Engineering and Technology
232
Figure 3: Measurement model .
The result of assessment of structural model is
demonstrated in Table 5. Vinzi et al (Vinzi et al.,
2010), argue that there are two type of structural
model assessment, that is predictive relevance and
predictive power. Predictive relevance uses the Q
square and model has a good predictive relevance if
its Q square above 0 (Hair et al., 2013). From Table
5, we can see that the value of Q square is greater than
0. In fact, the value is categorised as strong predictive
relevance (Henseler, 2010). In addition, model pre-
dictive power is moderate (Hair et al., 2014). R square
is 0.356 and it means that 35.60% variation in latent
dependent variable is explained by latent independent
variables. the rest is explained by other variables.
The effect of latent independent variable on la-
tent dependent variable is determined by path coeffi-
cient and t statistic or p-value. Out of six latent inde-
pendent variables, only two latent independent vari-
ables have a significant positively effect on support
for tourism development in Sawahlunto: positive en-
vironment impact (PEI) and positive social cultural
impact (PSCI). PEI has path coefficient of 0.290 with
p value 0.090 (significant at 10%). In addition, path
coefficient for PSCI is 0.285 with t statistic 1.871 (sig-
nificant at 10%). Negative and positive economic im-
pact do not have a significant effect on support for
tourism development due to the p value greater than
10%. Negative environment and social cultural im-
pact also do not have a significant effect on support
for tourism development because of its t value is lower
than 1.69. The structural model is shown by figure 4.
Based on the result above, there are two latent in-
dependent variables influencing the support for her-
itage tourism development: positive social cultural
impact and positive environment impacts. The rea-
son why positive social cultural impact has a positive
relationship with support for tourism development is
that the resident is likely to participate in an exchange
with tourists if they believe that they are likely to gain
advantages (Yoon et al., 2001). Furthermore, if resi-
dents perceive that the positive impact of tourism de-
velopment will be greater than the negative impacts,
they will endorse a tourism development. Thus, this
finding confirms to the social exchange theory (Emer-
son, 1976). The effect of positive social cultural im-
pact on support of tourism development is aligned
with (Chen et al., 2010) who conclude that there is
a positively significant relationship between positive
tourism impact on support for tourism development
(t value=5.45). in addition, other scholar who sup-
Support for Heritage Tourism Development: The Case of Ombilin Coal Mining Heritage of Sawahlunto, Indonesia
233
Figure 4: Structural Model .
port this finding is (Gursoy et al., 2002) who also
found that perceived benefit that had almost equal to
positive impact has a positive impact on support for
tourism (path coef. = 0.37, t stat.=6.36). Further, the
positive relationship between positive social cultural
impact on support for tourism development is also
supported by Gursoy and Rutherford (Gursoy et al.,
2004), Jurowski et al (Jurowski et al., 1997), Ko and
Stewart (Ko et al., 2002), and Yoon et al (Yoon et al.,
2001). Other four latent independent variables which
do not have a significant relationship with support for
tourism development are not consistent with previous
studies, such as Chen and Chen (Chen et al., 2010),
Jurowski et al (Jurowski et al., 1997), Ko and Stewart
(Ko et al., 2002), and Yoon et al (Yoon et al., 2001).
4 CONCLUSION AND
RECOMMENDATION
Tourism development is an effort made by govern-
ment to promote the culture or historic value of cer-
tain location. thus, it becomes an attraction that can
invite tourism coming to the tourism sites. One of
tourism development in Indonesia is OCMHS. In fact,
this site is being nominated by UNESCO to be one
of world heritages. Thus, it will be decided in June
2019. However, there is no studies investigating the
residents’ supporting of this heritage tourism devel-
opment. Therefore, this objective study of this study
is to investigate the effect of economic, social cul-
tural and environment impact on supporting for this
tourism development. These impacts are divided into
positive and negative. By surveying the Sawahlunto
residents, we reveal that only two latent independent
variables have a significant effect on supporting for
heritage tourism development: positive social cultural
impact and positive environment impact. This study
contributes to the social exchange theory.
ICoSET 2019 - The Second International Conference on Science, Engineering and Technology
234
Table 2: Convergent Validity.
Construct Item Outer
Load-
ing
CA CR AVE
Negative
eco-
nomic
impact
nei1 0.84 0.75 0.84 0.64
nei2 0.76
nei3 0.80
negative
environ-
mental
impact
neni1 0.70 0.91 0.90 0.69
neni2 0.99
neni3 0.82
neni4 0.80
negative
social
culture
impact
nsci2 0.79 0.74 0.87 0.77
nsci5 0.96
positive
eco-
nomic
impact
pei1 0.91 0.94 0.95 0.77
pei2 0.80
pei3 0.81
pei4 0.88
pei5 0.92
pei6 0.94
positive
envi-
ronment
impact
peni1 0.75 0.90 0.93 0.78
peni2 0.93
peni3 0.91
peni4 0.93
positive
social
cultural
impact
psci1 0.90 0.86 0.90 0.65
psci2 0.70
psci3 0.87
psci4 0.83
psci5 0.75
support
for
tourism
develop-
ment
std1 0.95 0.88 0.94 0.89
std2 0.94
Table 3: Discriminant validity-Fornel-Lacker Criterion.
Construct NEI NENI NSCI PEI PENI PSCI STD
NEI 0.80
NENI 0.24 0.83
NSCI 0.35 0.28 0.88
PEI 0.61 -0.09 0.17 0.88
PENI 0.52 -0.02 0.16 0.76 0.88
PSCI 0.61 -0.03 0.20 0.77 0.78 0.85
STD 0.39 -0.06 0.16 0.48 0.55 0.56 0.95
Table 4: Discriminant Validity-Cross Loading.
Items NEI NENI NSCI PEI PENI PSCI STD
nei1 0.84 0.05 0.14 0.75 0.63 0.68 0.42
nei2 0.76 0.38 0.41 0.19 0.21 0.29 0.20
nei3 0.80 0.30 0.42 0.29 0.22 0.32 0.22
neni1 0.45 0.67 0.38 0.02 0.08 0.04 0.00
neni2 0.23 0.99 0.24 -0.10 -0.03 -
0.04
-0.07
neni3 0.32 0.82 0.47 -0.01 0.04 0.02 -0.01
neni4 0.34 0.80 0.48 0.02 0.03 0.05 0.00
nsci2 0.49 0.41 0.79 0.11 0.09 0.08 0.08
nsci5 0.24 0.19 0.96 0.17 0.17 0.22 0.17
pei1 0.55 -0.06 0.17 0.91 0.66 0.67 0.37
pei2 0.47 -0.08 0.17 0.79 0.69 0.65 0.40
pei3 0.50 0.02 0.13 0.81 0.68 0.60 0.44
pei4 0.55 -0.15 0.13 0.88 0.59 0.69 0.46
pei5 0.54 -0.12 0.12 0.92 0.69 0.73 0.42
pei6 0.59 -0.11 0.17 0.94 0.68 0.72 0.40
peni1 0.41 0.09 0.15 0.63 0.75 0.65 0.47
peni2 0.46 -0.05 0.06 0.70 0.93 0.70 0.54
peni3 0.48 -0.06 0.20 0.67 0.91 0.73 0.48
peni4 0.49 -0.05 0.17 0.68 0.93 0.74 0.45
psci1 0.59 -0.05 0.20 0.71 0.76 0.90 0.60
psci2 0.48 -0.01 0.13 0.46 0.47 0.66 0.38
psci3 0.49 -0.01 0.22 0.74 0.66 0.87 0.43
psci4 0.40 0.01 0.11 0.59 0.67 0.83 0.45
psci5 0.47 -0.07 0.11 0.61 0.62 0.75 0.36
std1 0.377 -0.07 0.15 0.52 0.54 0.59 0.95
std2 0.360 -0.05 0.14 0.37 0.50 0.47 0.94
Table 5: Structural Model Assessment.
Endogenous
Con-
struct
Q
2
Decision R
2
Decision
STD 0.26 strong 0.36 moderate
relationship path
coef
t statis-
tic
p
value
Decision
NEI ->
STD
0.10 0.78 0.43 not-
accepted
NENI ->
STD
-0.09 0.78 0.44 not-
accepted
NSCI ->
STD
0.05 0.51 0.61 not-
accepted
PEI ->
STD
-0.03 0.26 0.79 not-
accepted
PEI ->
STD
0.29 1.70 0.09* accepted
PSCI->
STD
0.29 1.87 0.06* accepted
Support for Heritage Tourism Development: The Case of Ombilin Coal Mining Heritage of Sawahlunto, Indonesia
235
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