5 CONCLUSIONS
This study shows the extent and operational nature
of logistics operations in traditional electronic
retailers. Differential demographic, behavioral, and
attitudinal characteristics of respondents are
provided. Handphone and Laptop are the two most
popular products for electronic retailers. Offline and
online stores without integration in fulfilling buyer’s
orders has the highest range of average revenue for
both products while stores with the lowest average
revenue is offline only stores without branches for
both products. The result of the analysis also shows
that most transactions (80%) are offline, which
means that buyers have to go to the retail stores to
claim their products. Multi-channel retailers tend to
have bigger revenues than omni-channel retailers.
The main reason of this phenomenon probably the
multi-channel retailers are most likely big store,
while omni-channel retailer is a novel thing in
Indonesia; these stores tend to be in the development
stage.
After conducting an analysis test using the SPSS
application, it can be concluded that there are 3
important factors that can increase total sales and
revenues of retail stores. These 3 factors are time
slots that have different prices in product delivery,
the existence of dedicated resources (space and staff)
that are optimally used in terms of work time
efficiency and buyer service, and the ability for
consumers to see every good / stock in all shops /
warehouses (not limited in only 1 shop). In the
Marchet table (2018), time slots with different prices
is the “yes” option in the delivery service category
with slot price differentiation logistics variable. The
existence of dedicated resources (space and staff)
that are optimally used in terms of work time
efficiency and buyer service is the “capacity-
optimized and integrated” option in the fulfillment
strategy category with integration logistics variable.
The last factor, which is the ability of consumers to
see every good in all shops / warehouses, is the
“dynamic” option in the fulfillment strategy
category with order allocation logistics variable.
ACKNOWLEDGEMENTS
The authors gratefully acknowledge that the present
research is supported by Universitas Prasetiya
Mulya. The support is under the research grant of
Year 2018.
REFERENCES
Balcik, B., Beamon, B. M., & Smilowitz, K. (2008). Last
Mile Distribution in Humanitarian Relief. Journal of
Intelligent Transportation Systems, 12(2), 51–63.
https://doi.org/10.1080/15472450802023329
Bell, D. R., Gallino, S., & Moreno, A. (2014). How to win
in an omnichannel world. MIT Sloan Management
Review, 56(1), 45.
Boyer, K. K., Tomas Hult, G., & Frohlich, M. (2003). An
exploratory analysis of extended grocery supply chain
operations and home delivery. Integrated
Manufacturing Systems, 14(8), 652–663.
https://doi.org/10.1108/09576060310503465
Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013).
Competing in the age of omnichannel retailing. MIT.
Cusumano, M. A. (2017). Amazon and whole foods:
Follow the strategy (and the money). Communications
of the ACM, 60(10), 24–26.
https://doi.org/10.1145/3132722
Ghezzi, A., Mangiaracina, R., & Perego, A. (2012).
Shaping the E-Commerce Logistics Strategy: A
Decision Framework. International Journal of
Engineering Business Management, 4, 13.
https://doi.org/10.5772/51647
Hua, W., & Jing, Z. (2015). An Empirical Study on E-
commerce Logistics Service Quality and Customer
Satisfaction. WHICEB.
Hübner, A., Holzapfel, A., & Kuhn, H. (2016).
Distribution systems in omni-channel retailing.
Business Research, 9(2), 255–296.
https://doi.org/10.1007/s40685-016-0034-7
Joong-Kun Cho, J., Ozment, J., & Sink, H. (2008).
Logistics capability, logistics outsourcing and firm
performance in an e‐commerce market. International
Journal of Physical Distribution & Logistics
Management, 38(5), 336–359.
https://doi.org/10.1108/09600030810882825
Kadłubek, M. (2015). The Selected Areas of E-logistics in
Polish E-commerce. Procedia Computer Science, 65,
1059–1065.
https://doi.org/10.1016/j.procs.2015.09.052
Lummus, R. R., Krumwiede, D. W., & Vokurka, R. J.
(2001). The relationship of logistics to supply chain
management: Developing a common industry
definition. Industrial Management & Data Systems,
101(8), 426–432.
https://doi.org/10.1108/02635570110406730
Malhotra, M. K., & Grover, V. (1998). An assessment of
survey research in POM: from constructs to theory.
Journal of Operations Management, 16(4), 407–425.
Marchet, G., Melacini, M., Perotti, S., Rasini, M., &
Tappia, E. (2018). Business logistics models in omni-
channel: A classification framework and empirical
analysis. International Journal of Physical Distribution
& Logistics Management, 48(4), 439–464.
https://doi.org/10.1108/IJPDLM-09-2016-0273
Murfield, M., Boone, C. A., Rutner, P., & Thomas, R.
(2017). Investigating logistics service quality in omni-
channel retailing. International Journal of Physical