The Influence of Consumers’ Perception and Brand Image on Buying Interest of the Millenial Generation in Killiney Coffee Shop in Medan

Riza Fanny Meutia, Sukaria Sinulingga, Beby Karina Fawzeea, Isfenti Sadalia

2019

Abstract

The research aims to analyze the consumers’ perception and brand image on the buying interest of the millennial generation in Killiney Coffee Shop in Medan partially and simultaneously. Policies and appropriate strategies are then formulated to be implemented to develop the business. This is a quantitative research with associative method using questionnaires as the research instrument. The population is the young generation whose age is between 20 – 29 in the six outlets: Killiney Coffee Shop Tasbih, Killiney Coffee Shop Cemara Asri, Killiney Coffee Shop Sun Plaza, Killiney Coffee Shop Hermes Mall, Killiney Coffee Shop RS USU, Killiney Coffee Shop RCW.

Paper Citation

in Harvard Style

Meutia R., Sinulingga S., Fawzeea B. and Sadalia I. (2019). The Influence of Consumers’ Perception and Brand Image on Buying Interest of the Millenial Generation in Killiney Coffee Shop in Medan. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 87-90. DOI: 10.5220/0009199500870090

in Bibtex Style

@conference{ebic19,
author={Riza Fanny Meutia and Sukaria Sinulingga and Beby Karina Fawzeea and Isfenti Sadalia},
title={The Influence of Consumers’ Perception and Brand Image on Buying Interest of the Millenial Generation in Killiney Coffee Shop in Medan},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={87-90},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009199500870090},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - The Influence of Consumers’ Perception and Brand Image on Buying Interest of the Millenial Generation in Killiney Coffee Shop in Medan
SN - 978-989-758-498-5
AU - Meutia R.
AU - Sinulingga S.
AU - Fawzeea B.
AU - Sadalia I.
PY - 2019
SP - 87
EP - 90
DO - 10.5220/0009199500870090