Developing E-Commerce Adaptation in Creative Industry: A Practical Approach

Arlina Nurbaity Lubis, Prihatin Lumbanraja, Beby Kendida Hasibuan

2019

Abstract

A successful tourism required the support from MSMEs that affiliated with the tourism area. The problem of the growth of the industry in North Sumatra is related to the low competitiveness of MSMEs so that this business will become unsustainable in the long run. Today’s revolution industry 4.0 forced much more digitized and internetization of MSMEs in near future. The existence of advanced technologies lead to application of e-commerce. The future of MSMEs’ growth will be driven with e-commerce. This paper reported the result of longitudinal study to improve MSMEs readiness to adopt e-commperce in Tourism Area. As e-commerce will improve overall business which may also promote tourism in the future, our experiment was a great success. A number of 200 MSMEs were participated in this study. The MSMEs’ were collected from four main area of toursm, the lake, mountain, coastal and city tour. A paired t-test were used to evaluate the change within MSMEs. The result indicate that it is better to help MSMEs with training and advocating rather than waiting for a pro-active approach from MSMEs to take action.

Paper Citation

in Harvard Style

Nurbaity Lubis A., Lumbanraja P. and Hasibuan B. (2019). Developing E-Commerce Adaptation in Creative Industry: A Practical Approach. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 301-308. DOI: 10.5220/0009202903010308

in Bibtex Style

@conference{ebic19,
author={Arlina Nurbaity Lubis and Prihatin Lumbanraja and Beby Kendida Hasibuan},
title={Developing E-Commerce Adaptation in Creative Industry: A Practical Approach},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={301-308},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009202903010308},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Developing E-Commerce Adaptation in Creative Industry: A Practical Approach
SN - 978-989-758-498-5
AU - Nurbaity Lubis A.
AU - Lumbanraja P.
AU - Hasibuan B.
PY - 2019
SP - 301
EP - 308
DO - 10.5220/0009202903010308