The Effects of Marketing Capabilities on Financial Performance through Innovation Capabilities in Fashion Small and Medium Enterprises in Medan

Yeni Absah, Rismayani, R. Hamdani Harahap

2019

Abstract

Every Small and Medium Enterprises should have their own characteristics that can be a strategic resource. The utilization of strategic resources as core competencies optimally by SMEs will improve their financial performance. The population of this study was Medan’s 93 fashion SMEs. This study uses quantitative methods with inferential statistical analysis using path analysis to measure the effect of marketing capabilities on financial performance through innovation capabilities. The results showed that directly marketing capabilities had a positive and not significant effect on financial performance, marketing capabilities directly had a positive and significant effect on innovation capabilities, innovation capabilities directly had a positive and significant on financial performance, and marketing capabilities had a positive and significant effect towards financial performance through innovation capabilities of fashion SMEs in Medan.

Paper Citation

in Harvard Style

Absah Y., Rismayani. and Harahap R. (2019). The Effects of Marketing Capabilities on Financial Performance through Innovation Capabilities in Fashion Small and Medium Enterprises in Medan. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 351-355. DOI: 10.5220/0009204003510355

in Bibtex Style

@conference{ebic19,
author={Yeni Absah and Rismayani and R. Hamdani Harahap},
title={The Effects of Marketing Capabilities on Financial Performance through Innovation Capabilities in Fashion Small and Medium Enterprises in Medan},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={351-355},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009204003510355},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - The Effects of Marketing Capabilities on Financial Performance through Innovation Capabilities in Fashion Small and Medium Enterprises in Medan
SN - 978-989-758-498-5
AU - Absah Y.
AU - Rismayani.
AU - Harahap R.
PY - 2019
SP - 351
EP - 355
DO - 10.5220/0009204003510355