The Influencing Factors for Business Start-up Intention in Social Media by UTAUT Perspective

Yasmin Chairunisa Muchtar, Fadli, Inneke Qamariah

2019

Abstract

According to Sox et al. (2014), Millennials are rising to 75% of the worldwide workforce by 2025 and entrepreneurship is an interesting profession for Millennials. Millennials have been recognized as a distinct generation which has higher exposure to internet-based business platform namely social media. Social media has offered promising opportunities for business due to its flexibility and ability to reduce the complexity of business entry barriers compared to traditional business platform. It has attracted Millennials to utilize social media for business start-up especially for those who are interested to select entrepreneur as their profession. Hence, this study aims to examine factors that influence the acceptance and use of social media for business start-up. Result shows that partially, performance expectancy, effort expectancy, social influence and facilitating condition have significant influence on the behavioral intention to use social media for business start-up. Moreover, simultaneously performance expectancy, effort expectancy, social influence and facilitating conditions have a significant effect on the behavioral intention to use social media for business start-up.

Paper Citation

in Harvard Style

Muchtar Y., Fadli. and Qamariah I. (2019). The Influencing Factors for Business Start-up Intention in Social Media by UTAUT Perspective. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 498-503. DOI: 10.5220/0009307904980503

in Bibtex Style

@conference{ebic19,
author={Yasmin Chairunisa Muchtar and Fadli and Inneke Qamariah},
title={The Influencing Factors for Business Start-up Intention in Social Media by UTAUT Perspective},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={498-503},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009307904980503},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - The Influencing Factors for Business Start-up Intention in Social Media by UTAUT Perspective
SN - 978-989-758-498-5
AU - Muchtar Y.
AU - Fadli.
AU - Qamariah I.
PY - 2019
SP - 498
EP - 503
DO - 10.5220/0009307904980503