Determinants of Competitive Advantage: A Case of Malaysian Bumiputera Contractors

Zainuddin Zakaria, Wan Maziah Wan Ab Razak, Zalinawati Abdullah, Nurul Ulfa Abdol Aziz, Muna Aimuni Zainal Abidin, Abdul Kadir Othman

2019

Abstract

In this paper, the authors attempt to discuss the competitive advantage among the contractors in Malaysia through the relationship between the variables; human resource management, finance, government assistance, suppliers, technology, and new market entrance with competitive advantage (product differentiation, cost leadership, and focus strategy). The paper further explored the profile of the contractors in the State of Terengganu, as well as examining the ability of each class of contractors in maintaining the competitive advantage. From the total population list, 349 samples were taken for the analysis. The population of the study was taken based on the sampling frame generated by Contractor Services Centre (PKK). The researchers used stratified sampling as a sampling technique in order to get the most efficient representation of the population. The questionnaire was personally distributed to the contractors with the assistance of enumerators. The instrument consists of five (5) sections measured by using Likert Scale. Based on the findings, it demonstrated that only five (5) out of six (6) independent variables (human resource management, finance, technology, suppliers, and new market entrance) had a significant relationship with competitive advantage. Moreover, the five (5) independent variables were able to explain 72.2% of the variance in the competitive advantage among contractors in Terengganu.

Paper Citation

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Determinants of Competitive Advantage: A Case of Malaysian Bumiputera Contractors
SN - 978-989-758-498-5
AU - Zakaria Z.
AU - Wan Ab Razak W.
AU - Abdullah Z.
AU - Abdol Aziz N.
AU - Zainal Abidin M.
AU - Othman A.
PY - 2019
SP - 563
EP - 572
DO - 10.5220/0009326705630572

in Harvard Style

Zakaria Z., Wan Ab Razak W., Abdullah Z., Abdol Aziz N., Zainal Abidin M. and Othman A. (2019). Determinants of Competitive Advantage: A Case of Malaysian Bumiputera Contractors. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 563-572. DOI: 10.5220/0009326705630572

in Bibtex Style

@conference{ebic19,
author={Zainuddin Zakaria and Wan Maziah Wan Ab Razak and Zalinawati Abdullah and Nurul Ulfa Abdol Aziz and Muna Aimuni Zainal Abidin and Abdul Kadir Othman},
title={Determinants of Competitive Advantage: A Case of Malaysian Bumiputera Contractors},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={563-572},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009326705630572},
isbn={978-989-758-498-5},
}