Financial Literacy, Childhood Consumer Experience, and Investment Decision in Milennial Housewives

Lisa Marlina, Nisrul Irawati, Suri Mutia Siregar

2019

Abstract

Millennial housewives are women aged between 24 and 39 years who organize various household activities. The increasing demands in social life and economic leads every housewife to be skilled in managing finances. Financial literacy and childhood consumer experience contribute to financial management and affect financial decisions, one of which is the investment decision. This study aimed to describe financial literacy, childhood consumer experience, and investment decision in millennial housewives. The study was conducted on 260 housewives from Banda Aceh, Medan, Pekanbaru, Jakarta and Bandung. The results showed that 20.38% of respondents had low financial literacy, 65.76% had moderate financial literacy, and 13.85% had high financial literacy. For the variable of childhood consumer experience, the analysis showed that 5.38% of respondents were classified in the low category, 25% were classified in the moderate category, and 69.61% were classified in the high category. Moreover, the results for investment decisions found that 50.3% of respondents invested in gold, 46.1% in saving money, 27.3% invested in property, 26.9% invested in land, 7.6% invested in shares, 6.9% in mutual fund, and 3.85% invested in bonds.

Paper Citation

in Harvard Style

Marlina L., Irawati N. and Siregar S. (2019). Financial Literacy, Childhood Consumer Experience, and Investment Decision in Milennial Housewives. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 591-595. DOI: 10.5220/0009327205910595

in Bibtex Style

@conference{ebic19,
author={Lisa Marlina and Nisrul Irawati and Suri Mutia Siregar},
title={Financial Literacy, Childhood Consumer Experience, and Investment Decision in Milennial Housewives},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={591-595},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009327205910595},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Financial Literacy, Childhood Consumer Experience, and Investment Decision in Milennial Housewives
SN - 978-989-758-498-5
AU - Marlina L.
AU - Irawati N.
AU - Siregar S.
PY - 2019
SP - 591
EP - 595
DO - 10.5220/0009327205910595