on external companies. CSR is aimed at broader
stakeholders, including consumers, non-
governmental organizations (NGOs), suppliers, and
communities. Thus, management not only pays
attention to the basic aspects of economic standards,
but also on aspects of the impact of company
activities on the environment, surrounding
communities, and society in general.
The company's social responsibility according to
Utama (2007) is based on all relationships, not only
with the community but also with customers,
employees, communities, owners, government,
suppliers, even competitors. One form of corporate
social responsibility in community development.
Companies that put forward the concept
of community development emphasize social
development and capacity building society. A similar
opinion was conveyed by Djogo (2005), who stated
that CSR concerns social development issues (social
development) and is carried out in the context
of partnership and governance. This CSR principle
pays attention to the development community,
protection and preservation of the environment for
environmental sustainability, and help improve the
quality of human life.
According to the World Bank Djogo (2005),
corporate social responsibility consists of several
main components. These components are
environmental protection, job security, human rights
(HAM), interaction and involvement of the company
with the community, business standards, markets,
economic development and business entities, health
protection, leadership and education, and
humanitarian disaster assistance.
Harahap (2007), states that until now, there has
been no single understanding of CSR. If the red
thread is drawn, CSR is part of the corporate business
strategy that is related to business continuity in the
long run. The business philosophy developed since
the beginning should be that the corporation is an
integral part of the surrounding community.
Conversely, the community is an integral part of the
corporation. For this reason, harmony and harmony is
needed between the corporation and the surrounding
community so that they are mutually beneficial
(symbiotic mutualism).
According to Keraf (1998), corporate social
responsibility shows the company's concern for the
interests of other parties more broadly than just facing
the interests of the company. There are four fields
included in the scope of CSR. First, the involvement
of companies in social activities that are useful for the
benefit of the wider community. Second, economic
benefits. Every business actor, including a company,
is morally justified in pursuing profits because he can
thus sustain the business and company. Social
involvement as a manifestation of the company's
responsibility and concern for the progress of the
community will create a positive image about the
company and make the community more accepting
the presence and products of the company. Third,
fulfilling the legal rules that apply in a society.
Companies must maintain order and social order.
Fourth, respect for the rights and interests of
stakeholders who have a direct or indirect interest in
the company's business activities.
The Millennium Poll Survey on CSR (1999)
conducted by Environics International (Toronto), The
Conference Board (New York), and the Prince of
Wales Business Leaders Forum (London) of 25,000
respondents in 23 countries on six continents. The
survey results show that 1) half of the respondents
care about the company's social behaviour; 2) two-
thirds of respondents stated that 60% of the
company's profitability was determined by the
application of business ethics, employee practices,
environmental impact, and corporate social
responsibility (CSR), only 40% was determined by
the company's image and brand image; and 3) only
one third underlies his opinion on fundamental
business factors such as finance, company size,
corporate strategy, or management (Hasibuan and
Sedyono, 2002).
Another survey conducted in 2000 by Burson
Marsteller showed that 42% of respondents believe
that the track record of CSR will increase stock prices
and 89% say that their decisions as legislators,
regulators, journalists, and NGOs in the future will be
influenced by CSR issues. Customers, investors,
community groups, environmental activists, and
trading partners will ask the company for detailed
information about their social performance.
At present, the concept of corporate social
responsibility (CSR) is part of the guideline for
implementing good corporate governance (GCG).
The problem of business ethics and business
accountability is increasingly gaining public
attention, especially in developed countries, which
are usually very liberal in regulating companies
(Reksodiputro, 2004).
3 COMPANY PROFILE AND
RESEARCH METHOD
PT DEF mines, processes and explores ore containing
copper, gold, and silver. Operates in highland areas in