Propaganda in Contemporary Public Relations

Ika K. Idris

2019

Abstract

The contemporary theories in public relations—the excellence theory (Grunig & Hunt) and the dialogic theory (Kent & Taylor)—claim two-way dialog communication as the tenet of the theories. Propaganda, as the original root of public relations, is refused by both theories. This paper aims to analyze whether any propaganda elements have survived in both theories and practices nowadays. Investigating propaganda and public relations concepts propaganda theorist Edward Bernays, three elements are found in public relations' practices today: ‘manipulation,' ‘goals oriented,' and ‘one-way communication flow.' Despite the ubiquity of interactive media in public relations practices, propaganda elements are still commonly found, and two-way dialogic communication in social media is overrated.

Paper Citation

in Harvard Style

Idris I. (2019). Propaganda in Contemporary Public Relations.In Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI, ISBN 978-989-758-461-9, pages 82-89. DOI: 10.5220/0009400200820089

in Bibtex Style

@conference{icoaci19,
author={Ika K. Idris},
title={Propaganda in Contemporary Public Relations},
booktitle={Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,},
year={2019},
pages={82-89},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009400200820089},
isbn={978-989-758-461-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,
TI - Propaganda in Contemporary Public Relations
SN - 978-989-758-461-9
AU - Idris I.
PY - 2019
SP - 82
EP - 89
DO - 10.5220/0009400200820089