immediately after giving birth. So finally the mother
decided to give formula milk to her baby.
Breast milk expenditure can be influenced by
two factors, namely production and expenditure
factors. Breastmilk production is influenced by the
hormone prolactin while expenditure is influenced by
the oxytocin hormone. Oxytocin massage is one of the
solutions to overcome the smooth production of breast
milk.
In overcoming this problem, a natural effort
that can be done to reduce anxiety and fear of the
mother is providing hypnoberastfeeding therapy,
which treatment can provide comfort and relax so that
the breastfeeding process of mothers run smoothly and
provide oxytocin massage which is done by
massaging along the bones back (vertebrae) to costae
bones 5 to 6 so that it can help stimulate the oxytocin
hormone expenditure and breast milk is also fast out.
In order to reduce morbidity and babies’
mortality, United Nations Childrens Fund (UNICEF)
and World Health Organization (WHO) recommend
that babies should only be breastfed for at least 6
months, and breastfeeding is recommended until
babies are two years old ( WHO, 2018). In order that
mother can maintain exclusive breastfeeding for 6
months, WHO recommends initiating early
breastfeeding in the first hour of life, the baby only
receives breast milk without additional food or drink,
including water, breastfeeding on demand or as often
as the baby wants, and does not use bottles or dot.
According to Wei Wei Pang's research (2017), women
who give exclusive and direct breastfeeding without a
bottle of milk will be less likely to experience
exclusive breastfeeding failure.
In Indonesia, babies who have been
exclusively breastfed until the age of six months are
29.5% (Indonesian Health Profile, 2017). This is not
in accordance with the Ministry of Health's Strategic
Plan target for 2015-2019, which is the percentage of
babies younger than 6 months who receive exclusive
breastfeeding by 50% (Chaza Akik, 2017).
Based on province, exclusive breastfeeding
coverage for babies up to the age of 6 months was the
lowest in North Sumatra at 12.4%, Gorontalo at 12.5%
and the highest in Yogyakarta at 55.4%. While the
condition of West Sumatra obtained exclusive
breastfeeding until the age of 6 months was 37.6%
(Data and Information on Indonesian Health Profile,
2017).
In reality, the field shows that small amount of
milk production in the first days after giving birth is
an obstacle in early breastfeeding. One of the obstacles
that are often experienced by post-partum mothers
when they want to give early and exclusive
breastfeeding namely milk does not flow smoothly on
the day first days of breastfeeding. This is because the
breastmilk production of breast milk is still limited
and it does not flow smoothly which is associated with
the lack of prolactin and oxytocin stimulation that
involved in the breast milk production. The amount of
breastmilk produced in women with normal delivery
and caesarean section is different, especially on the
early days of breastfeeding according to the study of
Lisa-Cristhine Girard (2017).
In addition, the lack of milk production in the
first days of post partum is caused by the anxiety and
fear felt by the mother before labor, anxiety and fear
can reduce the oxytocin hormone so that breastmilk
cannot come out immediately after giving birth. So
finally the mother decided to give formula milk to her
baby (Lorenzo Colombo's, 2018).
In this case, it appears that cultural values
about breastfeeding are still inherent and believed by
most of the local community. In other words, the
cultural value is considered to be able to give influence
to the mother gives breastmilk. Furthermore, the
experience and education of women since childhood
will also affect their attitudes and appearance in
relation to breastfeeding later in life. A woman who
has family or social environment regularly give
breastmilk or she often sees women who breastfeed
their babies regularly, she will have a positive view
about breastfeeding (Elfgen et al., 2017).
It is suspected that there is relationship
between culture and behavior of breastfeeding
mothers with breastfeeding, because culture has a very
large role in it. And it is strong driving factor for one's
behavior. These cultural factors that shape and provide
encouragement for mother who wants to provide
exclusive breastfeeding.
Factors that caused exclusive breastfeeding
were not optimal, namely mother itself, health
workers, formula milk producers and health service
providers. Exclusive breastfeeding is often
constrained because of the lack of mother’s
knowledge about exclusive breastfeeding. Mother
refused to give breastmilk to her baby, arguing that the
breastmilk production was not much, thin, and could
reduce beauty. Circumstances that do not support
about this case often encourage the mother does not
give full breastmilk moreover some mothers do not
give breastmilk at all to their babies (Ingan, 2012).
Februhartanty (2008) said that the exclusive
breastfeeding failure is due to predisposing factors,
namely the lack of mother’s knowledge and
experience, then an important enabling factor that
causes it because the mother does not facilitate
through early breastfeeding initiation. The results